Visual assets support searcher intent by grabbing readers’ attention, providing additional context and clarifying concepts for visual learners. Here are 14 types of visual content to include in your digital marketing strategy.

1. 14
Content Marketing
Strategy
TYPES OF VISUAL CONTENT
YOU SHOULD BE USING IN YOUR

2. 1
INFOGRAPHICS
Infographics conveniently package important
information in a manner that is easy to digest
and share.
DIY Difficulty Level:
EASY MEDIUM HARD

3. 2
VIDEOS
Videos can convey useful information in a
matter of minutes, making them perfect for
customers who don’t have the time to read
long articles.
DIY Difficulty Level:
EASY MEDIUM HARD

4. DIY Difficulty Level:
EASY MEDIUM HARD
3
BRANDED IMAGES
Branded, high-quality images can break up the flow of
articles, provide additional context and generate brand
awareness. Branded images could be stock photographs or
illustrations that feature your company logo.

5. 4
STUNNING PHOTOGRAPHY
High-quality photographs have the power to elevate reality
and inspire action. Avoid stock images that look too staged or
stiff; seek out photographs that add authenticity to your brand.
DIY Difficulty Level:
EASY MEDIUM HARD

6. 5
CALLS TO ACTION
Calls to action (CTAs) are powerful tools that can
increase content engagement and improve time-
on-site metrics.
DIY Difficulty Level:
EASY MEDIUM HARD

7. 6
DATA VISUALIZATIONS
Data visualizations such as graphs and charts can
communicate complex information in a manner
that is intuitive and easy to understand.
DIY Difficulty Level:
EASY MEDIUM HARD

8. DIY Difficulty Level:
EASY MEDIUM HARD
7
SCREENSHOTS
Screenshots can illuminate the software user experience
by showing readers exactly what the product has to offer.
Screenshots are appropriate for social media posts and
ads, as well as landing pages.

9. 8
MEMES AND GIFS
Memes and GIFs are fun because they allow
internet users around the world to share inside
jokes and quick messages.
DIY Difficulty Level:
EASY MEDIUM HARD

10. 9
PULL QUOTES
Most blog platforms allow you to enlarge
important quotes that you want readers to notice,
and can benefit from some extra visual elements.
DIY Difficulty Level:
EASY MEDIUM HARD

11. STEP-BY-STEP TUTORIALS
Step-by-step visual representations of processes can improve
reader comprehension and increase their engagement with
the content. This type of collateral can take the form of a
numbered list, flowchart or a series of instructions.
DIY Difficulty Level:
EASY MEDIUM HARD
10

12. DIY Difficulty Level:
EASY MEDIUM HARD
11
INTERACTIVE ELEMENTS
Interactive content is engaging because it puts the reader’s mind
to work and gets them to think more actively about your
message. Interactive content generates conversions 70% of the
time, compared with 36% for passive content.

13. SLIDESHOWS
Slideshows are effective at conveying information to
an interested audience. Remember to keep slide text
minimal – only include essential information.
DIY Difficulty Level:
EASY MEDIUM HARD
12

14. INFLUENCER POSTS
Influencer posts should be visual because they serve a
wish-fulfillment need. Consumers want to look and feel like
the influencers they follow. Business decision-makers want
to be as successful as the influencers in their industry.
DIY Difficulty Level:
EASY MEDIUM HARD
13

15. DISPLAY ADVERTISEMENTS
Display ad networks can extend the reach of your brand and
engage a new segment of your intended audience. Plus,
retargeting networks can increase the number of impressions
you make on prospects.
DIY Difficulty Level:
EASY MEDIUM HARD
14

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