2. Social Media (SoMe)
Definition of SOCIAL MEDIA
forms of electronic communication
through which users create online
communities to share
information, ideas, personal
messages, and other content
3. Why Social Media is Important
Facebook Statistics 2012:
An average Facebook user has 130
friends and likes 80 pages
56% of consumer say that they are more likely
recommend a brand after becoming a fan
Each week on Facebook more than 3.5
billion pieces of content are shared
4. Why Social Media is Important
Twitter Statistics 2012:
34% of marketers have generated leads
using Twitter
55% of Twitter users access the platform
via their mobile
5. Why Social Media is Important
General Social Media Statistics 2012:
20% of Google searches each day have
never been searched for before
Out of the 6 billion people on the
planet 4.8 billion have a mobile and
only 4.2 billion own a toothbrush
6. How We Use Social: Highlights
from the Social Media Report 2012
Mobile web usage has increased
Social apps are particularly popular
Computers most often
7. Social networking dominates our
online activity
Social networks still dominate internet
usage
Facebook dominates that
8. The top social networks are the
usual suspects, but others are closing in
Facebook still tops social networks as the
most used
Second is Blogger
Twitter is now the third biggest social
network, up 13% from the previous year
9. We use social networking sites
everywhere, all the time
People aged 25-34 are most likely to use social
media in the office, with over half saying they do so
Nearly a third of 18-24 year-olds use social media in
the bathroom
10. We use social networking sites
everywhere, all the time
It’s easy to see why we love social
media!
11. HPW SoMe OBJECTIVES
Create community within HPW student
population
Promote HPW projects, programs, initiatives
Enhance relationship between Health
Promotion Major & Stevens Point community
Build awareness of HPW major
13. Questions we will address
Who will manage the site?
What content will be shared?
Who will post content?
How much time will it take?
How much money will it cost?
How will results be assessed and
communicated?
14. Who are we trying to reach?
Current students
Community members
Prospective students
15. Where will content come from?
Upcoming events
Health sources such as NHI & CDC
Student accomplishments
National Wellness Institute-Student
Chapter
16. Posts will consist of…
Activities and events within HPW program
New additions, faculty, clubs, etc.
HPW alumni “tell-all’s”
Major due dates, reminders
19. Staff & Training
Community practicum faculty member -
Manager
HPW Practicum students: 2-semester
commitment
For additional discussion or
clarification, CPS marketing specialist, Eva
Donahoo, will share resources required to
manage central social media efforts, and
provide examples from selected units
experiencing success
20. Who will be posting?
Practicum students under the direction of
the faculty community manager
How often?
Postings will occur at least twice per
week.
21. Content posted to Facebook
page will be proactively managed
Postings will not appear on the HPW
Facebook page until they’ve been
reviewed by a practicum student.
Facebook activity log will be reviewed
daily.
22. Best Practices using SoMe
UWSP SoMe administrators and those
assisting with posting:
Social Media Best Practices.pdf
