Hpw so me2
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  • Defining audience

Hpw so me2 Presentation Transcript

  • 1. HealthPromotion &WellnessSocial Media Strategy
  • 2. Social Media (SoMe)Definition of SOCIAL MEDIAforms of electronic communicationthrough which users create onlinecommunities to shareinformation, ideas, personalmessages, and other content
  • 3. Why Social Media is ImportantFacebook Statistics 2012: An average Facebook user has 130friends and likes 80 pages 56% of consumer say that they are more likelyrecommend a brand after becoming a fan Each week on Facebook more than 3.5billion pieces of content are shared
  • 4. Why Social Media is ImportantTwitter Statistics 2012: 34% of marketers have generated leadsusing Twitter 55% of Twitter users access the platformvia their mobile
  • 5. Why Social Media is ImportantGeneral Social Media Statistics 2012: 20% of Google searches each day havenever been searched for before Out of the 6 billion people on theplanet 4.8 billion have a mobile andonly 4.2 billion own a toothbrush
  • 6. How We Use Social: Highlightsfrom the Social Media Report 2012 Mobile web usage has increased Social apps are particularly popular Computers most often
  • 7. Social networking dominates ouronline activity Social networks still dominate internetusage Facebook dominates that
  • 8. The top social networks are theusual suspects, but others are closing in Facebook still tops social networks as themost used Second is Blogger Twitter is now the third biggest socialnetwork, up 13% from the previous year
  • 9. We use social networking siteseverywhere, all the time People aged 25-34 are most likely to use socialmedia in the office, with over half saying they do so Nearly a third of 18-24 year-olds use social media inthe bathroom
  • 10. We use social networking siteseverywhere, all the timeIt’s easy to see why we love socialmedia!
  • 11. HPW SoMe OBJECTIVES Create community within HPW studentpopulation Promote HPW projects, programs, initiatives Enhance relationship between HealthPromotion Major & Stevens Point community Build awareness of HPW major
  • 12. HPHD Missionto developprofessionals whostudy, promote, andmodel lifelongwellness forindividuals, familiesand communities.
  • 13. Questions we will address Who will manage the site? What content will be shared? Who will post content? How much time will it take? How much money will it cost? How will results be assessed andcommunicated?
  • 14. Who are we trying to reach?Current studentsCommunity membersProspective students
  • 15. Where will content come from?Upcoming eventsHealth sources such as NHI & CDCStudent accomplishmentsNational Wellness Institute-StudentChapter
  • 16. Posts will consist of… Activities and events within HPW program New additions, faculty, clubs, etc. HPW alumni “tell-all’s” Major due dates, reminders
  • 17. Networks we will useFacebookTwitterLinkedInBlog
  • 18. Managing networks usingHootSuiteCustom AnalyticsFacebook InsightsGoogle AnalyticsTwitter Profile Stats
  • 19. Staff & Training Community practicum faculty member -Manager HPW Practicum students: 2-semestercommitment For additional discussion orclarification, CPS marketing specialist, EvaDonahoo, will share resources required tomanage central social media efforts, andprovide examples from selected unitsexperiencing success
  • 20. Who will be posting? Practicum students under the direction ofthe faculty community managerHow often? Postings will occur at least twice perweek.
  • 21. Content posted to Facebookpage will be proactively managed Postings will not appear on the HPWFacebook page until they’ve beenreviewed by a practicum student. Facebook activity log will be revieweddaily.
  • 22. Best Practices using SoMe UWSP SoMe administrators and thoseassisting with posting: Social Media Best Practices.pdf