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Final crowdcommunityppt

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  • 1. America is in a state of civic crisis and we areresponding by emerging from individualismand moving towardscollectivism. CrowdCommunity calls uponevery American to make just one change intheir life that will contribute to thecommonwealth and they can begin thisjourney with CrowdCommunity. Everyone’scontribution will come together to create alasting, strong spiritual and moral force forrebuilding the social capital in America.“ ”
  • 2. COMPANY SUMMARYP PROACTIVE E-COMMUNITY• Search via locales (zip codes)• CROWDSOURCING LOCALPASSIONS, ISSUES,• AND CONCERNS• CREATE/PARTICIPATE IN LOCALCROWDFUNDINGPROJECTS, DISCUSSIONS & PETITIONS
  • 3. MANAGEMENTJOSEPH AGLER• Strengths: Critical thinkingand negotiating• Participant in “OPERATIONSPLASH (StopPolluting, Littering AndSave Harbors)” —A non-profit, all-volunteer org.committed to improving thequality of life along LongIsland shoresKARIM AZIZI• Strengths: Creativity andexpression.• Operations associate ata charter high school inthe Bronx. Serves as aleader for adolescentsand is apart of a teamthat maintains a suitableenvironment foreducation.JARLYNE BATISTA• Strengths: Industrious andcharismatic• Engaged and involved inStudent Campus Lifeactivities and a leadingAmbassador for Baruch
  • 4. PRODUCTS & SERVICESCROWDFUNDING PLATFORM• Create crowdfunding projectsCROWDSOURCING PLATFORM• Discussion boards for maximumengagement and sharing of informationPETITIONS• Proactive civic participation in community
  • 5. ISSUES/PROBLEMSDISCONNECTED COMMUNITY• Declining civic engagement/mindset• Indifferent towards neighborsLOWER GOV’T FUNDING FORCOMMUNITIES• Recession• SequesterSLOW PROCESS AND PROGRESS INMAKING LOCAL CHANGESDIVERGENCE OF ENERGY ANDRESOURCES
  • 6. SOLUTIONSCONVERGENCE OF ENERGY &RESOURCES• Motivating citizens and leaders ofinstitutionsto leverage their talents and positionstowards civic endsPROVIDE CROWDSOURCING &CROWDFUNDINGTOOLS TO FACILITATE CHANGES• for problems and passions in variouslocales through online engagementWEBSITE & SOCIAL PLATFORMS TOENGAGE, DEVELOP NETWORKS ANDSTRONG, LASTING RELATIONSHIPSAND CHANGES
  • 7. TARGET MARKET16-65+• Active members ofthe community• Non-activemembers looking tobe more involvedSTUDENTS: 16-25• Enjoy volunteeringand participating• Educated— seevalue inneighborhoodimprovement andprogressYOUNG ADULTS: 35-45• Parents- Desire tobring about changesthat will positivelyimpact theirchildren’s present &futureADULTS: 45-65+• Have watched andexperiencedneighborhoodchanges and canenvision moregrowth andsolutions
  • 8. BUSINESS MODELVALUE PROPOSITIONS• Share and Discover newcrowdfunding projects• Engagement andcrowdsourcing throughdiscussion boards for fulltransparency on issues and indeveloping effective solutions• Active civic participationthrough petitions• A greater sense ofcommunity, purpose and a sayin the changes that go on intheir locale• Converge energy andresources into one placeCOST STRUCTURE• Marketing andSales(advertising)Personnel and Operations• Future Expansion and growth• Software development• Infrastructure Creation &UpkeepKEY ACTIVITIES• Develop a social networkwebsite and mobile app toinform and connect locals andfacilitate communication formaximum communityparticipation• Platform management• Organize Data andCommunity• Advertisement for communitybusinessesKEY RESOURCES• IT Infrastructure: software &developers, cyber Securityand Storage• Maps• Communication channels• Cyber Security• API tools• Crowdfunding platform• Social networksKEY PARTNERS• Social Networks• Location Based Networks• Newspapers/local media• Developers• Community Leaders• Business Partnerships• Local Institutions• Payment providers• Largeorganizations/foundations• Local PoliticiansCHANNELS• Website & mobile app• Social Media Integration-FBpages andads, Google+, Foursquare, Twitter, PublicStuff ,etc...• Local Ads, events &newspapers• Word of mouth• Partner ProgramsCUSTOMER SEGMENTS• Disconnected members of acommunity• Localbusiness, industry, morale -Communities at large• Advertisers• Members who wanted to makea difference in their community• Locals who do not see thechanges they desire takingplace; unsatisfied communitymembers• Current and future generationsby setting an example throughour key activities and valuepropositionsCUSTOMERRELATIONSHIPS• Focused on connecting peoplewho might not have otherwiseconnected to develop newideas• Developing new long lastingrelationships with theirneighborsTrust & TransparencyREVENUE STREAMS• Free (Subscription based)• Percentage from crowdfunds• Advertising - (localbusinesses, AdSense, etc).
  • 9. Home Projects LocalsPetitions DiscussionsProfileLocale: Sign Up Log InMost Popular:ProjectsPetitionsDiscussionsMy LocaleNationWideAdd Locale(s)Nationwide
  • 10. My LocaleNationWideAdd Locale(s)Home Projects LocalsPetitions DiscussionsProfileSign Up Log InMost Popular:ProjectsPetitionsDiscussions10002Locale:
  • 11. Locale:CROWDCOMMUNITY Home Projects LocalsPetitions DiscussionsProfileSign Up Log InMost Popular: ProjectsPetitionsDiscussions10002, 10005
  • 12. Art:Citizen Care:Education:ExploreProjectsPassions in action. Improve your community! Start a PetitionSee AllSee AllSee AllSearch by LocaleTags:AllActivitiesArt/CultureAthletic FacilitiesCitizen CareCommunity GrantsEducational FacilitiesLibraryNeighborhoodImprovementParksSustainability/EnergySavingsSort by:Close to meRecently AddedEnding SoonMost Funded
  • 13. Art:Citizen Care:Education:ExploreProjectsPassions in action. Improve your community! Start a ProjectSee AllSee AllSee AllSearch by LocaleTags:AllActivitiesArt/CultureAthletic FacilitiesCitizen CareCommunity GrantsEducational FacilitiesLibraryNeighborhoodImprovementParksSustainability/EnergySavingsSort by:Close to meRecently AddedEnding SoonMost Funded
  • 14. Join the MovementEngage in a Network of Empowerment!Art/CultureNeighborhood ImprovementStart a ThreadSee AllSee AllSearch by LocaleTags:AllActivitiesArt/CultureAthletic FacilitiesCitizen CareCommunity GrantsEducational FacilitiesLibraryNeighborhoodImprovementParksSustainability/EnergySavingsSort by:Close to meRecently AddedEnding SoonMost Funded
  • 15. Title:BriefDescription:Body:Invite LocalsName Search:Advanced SearchRegions: Interest Tags:Search by LocaleTags:AllActivitiesArt/CultureAthletic FacilitiesCitizen CareCommunity GrantsEducational FacilitiesLibraryNeighborhoodImprovementParksSustainability/EnergySavingsSort by:Close to meRecently AddedEnding SoonMost Funded
  • 16. COMPETITIVE LANDSCAPE
  • 17. REVENUE STREAMS & MARKETING STRATEGYRETAIN ABOUT 3% OF FUNDS RAISEDCHARGE LOCAL BUSINESSES $100 FORADVERTISEMENT SPACE ON OUR SITETAKE ADVANTAGE OF SOCIAL NETWORKS
  • 18. FINANCIAL$WEBSITE (CMS) & UPKEEP : 3,500-9,500• High customization based on ourmarket needs• Integrated analytics, social integration,e-commerce Web upkeep: 500-1000pmAPP DEVELOPMENT: 2,000-15,500• Simple, table-based app: 1,000-4,000• Sharing capabilities: 500-1,500• iPhone: 500-10,000• PAYPAL GIVING WIDGET: 0 setup costs &2.9%+ 0.30 per transaction• MARKETING• MARKETING PLAN: 350-5000• SEARCH ENGINE OPTIMIZATION (SEO):500pm• PAY PER CLICK SEARCH ADVERTISING:200pm• SOCIAL MEDIA STRATEGY: 500pm• LOCALRADIO, NEWSPAPERS, ADS, EVENTS:500-2000pmSTARTUP: $30,000–$55,000MONTHLY: ~$3000TOTAL: $91,000
  • 19. FINANCIAL$ (2)***If we cannot receive the 55k in investor funding:1. SBA loan2. Patent the process and license to existing crowdfunding companies5 YEAR PROJECTIONS• Year 1 = Break into and establish a presence in the crowdfundingmarket• Years 2-4: Expectations of steady increases of about 2.5% a year inincome (funding and advertising)• Year 5: Goal is to have funding total of $50 million annually and a fulltime staff.BREAK-EVEN POINT• Gross funding (sales) of 3,033,333.33 needed to cover 91,000 totalcosts (55k, including startup costs for the 1st year
  • 20. QUESTIONS?

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