Presentation delivered to the London Restaurant Network in April 2014. Talking about #FoodPornBook, sharing food experiences and what data can tell us

1. #FoodPorn in London
presented at the London Restaurant Network, April 2014
Karen Fewell @DigitalBlonde
Copyright Digital Blonde Ltd

2. Karen Fewell @DigitalBlonde
@DigitalBlonde
@DigitalBlonde

3. “Some of the best moments in life happen around a table when we
are eating with people we love”
Joe Perez, Tastemade
@DigitalBlonde

4. New Book: #FoodPorn
Author Karen Fewell @DigitalBlonde

5. Karen Fewell @DigitalBlonde #FoodPornBook
Cognitive Cooking
#IBMFoodTruck

6. Karen Fewell @DigitalBlonde #FoodPornBook
http://youtu.be/R4ssoD_P0Vc
. . . . By Day 5
On Day 2 . . . .
http://youtu.be/bjbd5MXuwfY

7. Karen Fewell @DigitalBlonde #FoodPornBook
Oreo 3D Printing
#TrendingVending

8. Karen Fewell @DigitalBlonde #FoodPornBook
http://youtu.be/fZjR6pyTJsc

9. Karen Fewell @DigitalBlonde@DigitalBlonde

10. Karen Fewell @DigitalBlonde@DigitalBlonde
A negative review on
social networks could
lose a hospitality
business approx. 30
customers

11. @DigitalBlonde
The Conversation Prism
by @BrianSolis

12. Karen Fewell @DigitalBlonde@DigitalBlonde
“I've learned that people will forget
what you said, people will forget what
you did, but people will never forget
how you made them feel.”
Maya Angelou

13. Karen Fewell @DigitalBlonde#SXSW @DigitalBlonde
#SXSW @DigitalBlonde
@BernieSu @JayBushman #theLBD
How Austen Conquered Social Storytelling
#SXSW
@DigitalBlonde

14. Karen Fewell @DigitalBlonde#SXSW @DigitalBlonde
@pauljzak @uweg #BloodBrand
http://www.fastcocreate.com/3027563/the-story-button-in-your-brain-neuroscience-study-sheds-light-on-brand-human-love
"There is no 'Buy' button in the brain. There is a 'Story' button."
#SXSW
@DigitalBlonde

15. Karen Fewell @DigitalBlonde@DigitalBlonde
Social media is about sociology and
psychology more than technology
Brian Solis

16. Why do we share
food images via
social networks?
#FoodPsych
@TheWebPsych @DigitalBlonde Image @GBChefs | Chef Shaun Hill

17. Image @GBChefs |Chef Robert Thompson
Karen Fewell
@DigitalBlonde
Karen@DigitalBloindeMarketing.com
digitalblondemoments.tumblr.com
Nathalie Nahai
@TheWebPsych
hello@TheWebPsychologist.com
thewebpsychologist.com

18. Image @GBChefs |Chef Robert Thompson

19. @TheWebPsych @DigitalBlonde Image @GBChefs
Which social network do you use most often to share
your food photos?
#FoodPsych
Top 3 for Females
26.15% Facebook
23.08% Instagram
12.82% Twitter
Top 3 for Males
15.9% Twitter
9.7% Facebook
6.15% Instagram
Instagram was the
top network for
posting food
photos for 18-20
year olds
Facebook was the
top network for
posting food
photos for 30 – 39
year olds
Twitter was the
top network for
posting food
photos for 40 – 49
year olds

20. @TheWebPsych @DigitalBlonde Image @GBChefs |Chef Andy Waters
When are you most likely to post a
picture of food? #FoodPsych

21. @TheWebPsych @DigitalBlonde Image @GBChefs |Chef Josh Eggleton
Would you describe yourself as a foodie?
#FoodPsych
81.28% said
yes I’m a
foodie
No = 18.72%
“It appears, pretty much anyone can
be a foodie these days. I think the
extent to which you describe
yourself a foodie is relative to your
own knowledge. If I compare myself
to the people I work with, I am most
definitely not a foodie. Compared to
the average person, yes I’m a
foodie”
Karen Fewell

22. @TheWebPsych @DigitalBlonde Image @GBChefs |Chef Josh Eggleton
Why do you take pictures of food?
#FoodPsych
0 10 20 30 40 50 60 70 80 90 100
To record an event or social occasion
When it’s a special treat
Beause it is beau ful and looks like art
When it is my friends food
To en ce other people to eat the food
Because I am proud that I made it myself
To congratulate the person who made it
Because it is unusual or different
To show that I am ea ng healthy food
Because it says a lot about me
Other

23. Karen Fewell @DigitalBlonde
What is the ROI
of me uploading
this photo to
Instagram and
Twitter?

24. Karen Fewell @DigitalBlonde
Imagine
1,000 x £330

25. Karen Fewell @DigitalBlonde
LESS about the food and
MORE about the
experience
What do foodservice customers talk about?

26. “Some of the best moments in life happen around a table when we
are eating with people we love”
Joe Perez, Tastemade
Experiences Worth Sharing

27. Karen Fewell @DigitalBlonde@DigitalBlonde
The Power of Data
Who – What – Why – Where -When
Highlight cause
of foodborne
Illness

28. Karen Fewell @DigitalBlonde@DigitalBlonde

29. Karen Fewell @DigitalBlonde@DigitalBlonde

30. Karen Fewell @DigitalBlonde@DigitalBlonde

31. Karen Fewell @DigitalBlonde@DigitalBlonde

32. @DigitalBlonde
@DigitalBlonde
#FoodPornBook