This document outlines the agenda and objectives for a workshop on developing a nonprofit organization's social media strategy. The workshop aims to help participants integrate social media with overall communications plans and address challenges that arise when new technologies are introduced. The agenda includes introductions, presentations on social media strategy principles, small group simulations to develop strategies for different nonprofit scenarios, and time for groups to report out and reflect. The document provides guidance on listening to audiences, engaging stakeholders, identifying influencers, creating and sharing content, and selecting appropriate metrics and platforms to support organizational goals.