As human beings, our greatness lies not so much in being able to remake theworld – that is the myth of the atomic age - as...
Understanding Education      Mark Twain“I have never let my schooling interfere with my education.”
And…………….You thoughtEducation….is only aboutSchooling…
Did you know ????          The Top ten              Jobs           in-Demand          in 2012…….
Did not exist in 2004 ….
We are preparing our kids for Jobsthat doesn’t exist       yet.
Usingtechnologythat hasn’t   beeninvented …
………. In Order to solve problemsWe don’t even know problems yet…….
It is estimated that a week worth of new York timescontains more information than a person was likely      to come across ...
It is estimatedthat4 Exabytes (4x10^19)of unique informationwill be generatedin year 2013          This is more than previ...
The amount of new technical informationis doubling every two years ……
For a student studying for 4 years oftechnical degree this means that ….Two years of study will be outdatedwhen they will ...
So what’s our focus…….
What is   education???
What it constitutes   ???
All the information is Education….
Pursuing Interest is Education….
It is not only learning English ……
It is Learning Hindi as well……
It is also Physics & Chemistry… and..Chinese    History           ComputersGerman     Environment       AgricultureFrench ...
It is not only   Books ……
It is not only   Studies ……          It also Is …….
Learning Music…..There are 1000’s of people posting on you tube on  how to learn a music       instrument. There are milli...
Learning Technology Out of the top ten RSSfeeds subscribed in the   world 8 are fromtechnology forums and        websites ...
Learning Dance                 Dance keyword search                 on you tube fetches 5,220,000                 results…...
Searching keywords     The keywords generates 2 million results on you tube only ….  10 different categories and millions ...
Learning Cooking…There are dedicated TV channels oncooking. Trust Cooking is notentertainment.
Learning to browse …21 categories5 could be easily included in education….25+ channels on Education alone and on an averag...
education…Also Is….!!
Access to libraries
Access to research & periodicals
Access to Lectures/videos
Online tuitions
And of course … Schooling……..
Business Trend                  What is the trend.       Degree free learning                                  The quality...
So Who is your audience ??…               It is not only……
Rural Kids
Urban kids
Top College Students …….
It is ..All your sub base ….
It is…Everyone
Let’s look at some Statistics…..                    By Govt. Of India
States with Lowest literacy Rates90.0080.00                                                                            Don...
Glimpse of Quality of Education in India      Engineering Graduates in India      According to a study in 16,000 Villages ...
Yet…students Want to get educated….           Aspires for higher education                             Enrolments into Hig...
Limitations…..Not enough schools/colleges in India.                                      Scholars Growth             250.0...
Limitations…..Expenditure by Govt. of India.20.0015.00                                                                 The...
Voice of students in a FGD research..….                                                Drop out reasons                   ...
Schooling environment in India.         The study of 188 government-run primary schools in central and northern India   Sc...
But …Internet doesn’t help …  % of students getting education in Hindi…                                                   ...
Mobility with other social conditions ..….                                Bicycle                                         ...
Because of sub standard and low quality education          Implications…
The Gap widens ….. By year 2016•   Approx. 500 million people with    less than five yrs of schooling•   Another 300 milli...
The Immediate worry is senior students……Every year 5.5 millionstudents pass out of ClassX, of which 3.3 million go toClass...
The challenge is not only the 3% but also the 97% of people …..Of all new employment generated……• 1% is government jobs• 2...
Countries labor force   in (20-24 yrs) age  undergone formal  vocational training                  Most              indus...
The Future..……Working age population …..              567 million (2012)                            761 million (2020)Jobs...
Inferences Drawn……
Targeting Schooling……Target Segment : Primary School students.Special focus: 40% of the students who drop out because of p...
Begin with Stories for Kids…… Generate                                -  Interest               - First …….               ...
Promote Hindi Sites for Education and content…..                                        Only 12% of India speaks English  ...
When the mother tongue becomes the medium of education the learning          becomes easy…Students learn 90% more when the...
Simple lessons for small classes…..
Leverage E books in Hindi and Other LanguagesLaunch E book store…..
Advance teaching                    videos by Khan                      academy on                        Maths…Enable stu...
Targeting Higher education…..
Leverage the information from IIT/IIM….Portals like NPTEL which gives access to various topics on science
Enable Google Scholar……70% of students/ Lecturers refer Google Scholar for online study material
India had one of the largest pool of scientists and yet how many Nobel prizes….? Indians are obsessed with Tricks, Databas...
Give them access to …..Magazines          Periodicals
News is highest selling property all over the world…..Sell News…..                             Educated people and post   ...
Targeting vocational Training…..
Learn Guitar….In 2008,57% of 8-graders attended schoolswhere music instruction was offered at leastthree or four times a w...
Teaching other vocational careers/interests …….    Dance                   singing               Cooking            Sports...
Channels available on Web                                                                     How to learn                ...
Teaching someone to become a plumber, Technician and repair Electronics ….                                                ...
 Not comfortable using handsets for education Small screen Handsets “Bache Bigad jaate Hain” Problem behavior such as ...
Create FiltersE.g. Access to content with the word “breast” can     be turned off for the lower gradesSchool wide filters ...
Other Strategic measures
Approach Govt. for funding Mobile Education   Negotiate on 4 % for Mobile Education              (Approx 943 cr)          ...
For detailed strategy, conclusion andrecommendation on mobile education                       C                       O   ...
Thank you
Appendix
http://nces.ed.gov/nationsreportcard/pubs/main2008/2009488.asphttp://stats.uis.unesco.org/unesco/TableViewer/document.aspx...
•   http://wiki.answers.com/Q/What_is_the_percentage_of_teenagers_that_own_cel    l_phones•   http://www.moba-ken.jp/files...
Shortage of skill in Various Sectors• The projected growth rates in industry and services sectors are  expected to generat...
• Additional 21 million new jobs in merchandise trade by 2009-10• IT and BPO sector could employ 9 million persons directl...
• Health sector: Shortage of 5 lakh doctors and 10 lakh Nurses.• IT sector : Shortage of 5 lakhs (half a million) engineer...
Mobile education
Mobile education
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Convergence of Mobile and Education

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Mobile education

  1. 1. As human beings, our greatness lies not so much in being able to remake theworld – that is the myth of the atomic age - as in being able to remake ourselves. Mohandas K. Gandhi
  2. 2. Understanding Education Mark Twain“I have never let my schooling interfere with my education.”
  3. 3. And…………….You thoughtEducation….is only aboutSchooling…
  4. 4. Did you know ???? The Top ten Jobs in-Demand in 2012…….
  5. 5. Did not exist in 2004 ….
  6. 6. We are preparing our kids for Jobsthat doesn’t exist yet.
  7. 7. Usingtechnologythat hasn’t beeninvented …
  8. 8. ………. In Order to solve problemsWe don’t even know problems yet…….
  9. 9. It is estimated that a week worth of new York timescontains more information than a person was likely to come across in a lifetime in 18th century
  10. 10. It is estimatedthat4 Exabytes (4x10^19)of unique informationwill be generatedin year 2013 This is more than previous 5000 years……
  11. 11. The amount of new technical informationis doubling every two years ……
  12. 12. For a student studying for 4 years oftechnical degree this means that ….Two years of study will be outdatedwhen they will finish the degree….
  13. 13. So what’s our focus…….
  14. 14. What is education???
  15. 15. What it constitutes ???
  16. 16. All the information is Education….
  17. 17. Pursuing Interest is Education….
  18. 18. It is not only learning English ……
  19. 19. It is Learning Hindi as well……
  20. 20. It is also Physics & Chemistry… and..Chinese History ComputersGerman Environment AgricultureFrench Management MedicalTelugu Arts FashionTamil Mathematics Commerce
  21. 21. It is not only Books ……
  22. 22. It is not only Studies …… It also Is …….
  23. 23. Learning Music…..There are 1000’s of people posting on you tube on how to learn a music instrument. There are millions of followers ….
  24. 24. Learning Technology Out of the top ten RSSfeeds subscribed in the world 8 are fromtechnology forums and websites How many of you check the tech news everyday ??
  25. 25. Learning Dance Dance keyword search on you tube fetches 5,220,000 results…. Dance for beginners fetches 75,800 results …. At any point of time there will be 5 Dance shows on television…..
  26. 26. Searching keywords The keywords generates 2 million results on you tube only …. 10 different categories and millions of videos without categories……. People are learning everyday……!!
  27. 27. Learning Cooking…There are dedicated TV channels oncooking. Trust Cooking is notentertainment.
  28. 28. Learning to browse …21 categories5 could be easily included in education….25+ channels on Education alone and on an average 200,000 subscribers for each channelWith BBC as one of channels and we are not including bigwigs Nat Geo and Discovery….
  29. 29. education…Also Is….!!
  30. 30. Access to libraries
  31. 31. Access to research & periodicals
  32. 32. Access to Lectures/videos
  33. 33. Online tuitions
  34. 34. And of course … Schooling……..
  35. 35. Business Trend What is the trend. Degree free learning The quality of e learning explodes as more students consider alternative to college education. We can learn from the success of SOL’s
  36. 36. So Who is your audience ??… It is not only……
  37. 37. Rural Kids
  38. 38. Urban kids
  39. 39. Top College Students …….
  40. 40. It is ..All your sub base ….
  41. 41. It is…Everyone
  42. 42. Let’s look at some Statistics….. By Govt. Of India
  43. 43. States with Lowest literacy Rates90.0080.00 Don’t try to teach the illiterate....70.00 less likely to succeed……….60.0050.0040.0030.0020.0010.00 0.00 Bihar Arunachal Rajasthan Jharkhand AP J&K UP Education as a product will work P well in the states which are more Persons Male Female Educated…. States with High Literacy rates120.00 It is educated who explore more….100.00 80.00 60.00 40.00 20.00 0.00 MH HP Delhi Goa Tripura Mizoram Kerala Persons Male Female However the literacy is a just a figure …..
  44. 44. Glimpse of Quality of Education in India Engineering Graduates in India According to a study in 16,000 Villages % of Primary students who can’t do simple math Employable 25% unemployable 50% 60% Needed Training 25%% of 10 years old who can’t read the Basic language Data Shows literacy rates have a little or no meaning when it comes to education …… 50% It is natural challenge for such Students to aspire for higher studies….
  45. 45. Yet…students Want to get educated…. Aspires for higher education Enrolments into Higher education Age group 20-25 11% 35% 44% 45% 11% India. against 44%-85% in Developed world Graduates The Demand for higher education is there… 21%Only 21% of population graduates form a upper secondary level
  46. 46. Limitations…..Not enough schools/colleges in India. Scholars Growth 250.00 200.00 Millions 150.00 100.00 50.00 0.00 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 Institutions not growing at the Scholar/colleges Scholar/Schools rate of scholars Institutional Growth Tremendous opportunity to Colleges/Uni Schools tap in people for education . 1.26 1.29 1.31 1.19 1.22 1.12 1.02 1.03 0.011 0.012 0.012 0.014 0.017 0.020 0.024 0.0262001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09(P)
  47. 47. Limitations…..Expenditure by Govt. of India.20.0015.00 The gross enrolment ratio10.00 Classes (I-V) (6-11 years) 109.4% Classes (VI-VIII) (11-14 years) 71.15% 5.00 Classes (I-VIII) (6-14 years) 94.92% Classes (IX-X) (14-16 years) 52.26% 0.00 Classes (XI-XII) (16-18 years) 28.54% Higher Education (18-24 yrs) 11.61 % as %age of GDP as %age ofPublic Expenditure Distribution of public expenditure per level (%) 1% The drop out rates 20% Classes (I-V) (6-11 years) 25.47 % 36% Classes (I-VIII) (6-14 years) 48.71 % Classes (I-X) (6-16 years) 61.59 % 43% Pre primary Primary Secondry Tertiary
  48. 48. Voice of students in a FGD research..…. Drop out reasons Economic Environment Educational Marriage Family OthersAnotherLimitation 11% is a 13% 25%HugeDrop out 14% 21%Rate 16% 24.8% dropped due to poor economic reasons. 61% of them are boys. 80% had to work 50% of these respondents faced poor environment in schools. Unnecessary punishment. Harassment Teaching issues, could not clear the examinations. 88% are boys. All of them were Girls, 90% themselves choose to marry. Unlike in case of economic reasons, more girls (57%) dropped due to family reasons. 42% of students dropped for reasons like upset with father, father died, helped mother, imprisonment of father Etc.
  49. 49. Schooling environment in India. The study of 188 government-run primary schools in central and northern India Schools with No Drinking Water No Toilets Absent Teachers 25% 59% 89% Poor environment in schools means that people will look forward for education by other means…. 55% Education on Mobility can be a solution to the group aspiring for education….Teachers have not got beyond the secondary stage of schooling.
  50. 50. But …Internet doesn’t help … % of students getting education in Hindi… Mobile, internet educational content for all Such students 50% …………..?The rest get educated in other regional languages and English Schools with computers 14% Very minimum content available for the students in their native language…. No Hindi/Regional content as a medium of education. Out of Govt run schools in India. Govt Run 80% of schools in India, Rest are by NGOs and private
  51. 51. Mobility with other social conditions ..…. Bicycle Electricity Two wheeler Kerosene 4 wheeler No Bathroom no indoor computer Drinking source TV No kitchen cellphone No latrine 0% 10% 20% 30% 40% 50% 60% 0% 10% 20% 30% 40% 50% 60% 70% 80% Assets Conditions•53% of people have cell phone but do not have basic amenities. We all should feel proud thatTelecom as an industry has been able to make cell phone affordable to last mile……currentMobile penetration in India is 84%• People have TV but do not have kitchen, have 4 wheeler but no bathroom… Thanks to TATANANO• People have bicycle but do not have electricity…. Means People can afford education on Mobile…. Cost is not challenge here
  52. 52. Because of sub standard and low quality education Implications…
  53. 53. The Gap widens ….. By year 2016• Approx. 500 million people with less than five yrs of schooling• Another 300 million that will not have completed high school.• More than 50 % of the girls in the country will not enroll in schools
  54. 54. The Immediate worry is senior students……Every year 5.5 millionstudents pass out of ClassX, of which 3.3 million go toClass XI.leaving 2.2 million out ofthe education stream.Those who drop out afterClass VIII are approx. 20-21million
  55. 55. The challenge is not only the 3% but also the 97% of people …..Of all new employment generated……• 1% is government jobs• 2% are in the ‘Organized sector.• 97% in the unorganized sectorThe challenge also is train the unskilled labor…
  56. 56. Countries labor force in (20-24 yrs) age undergone formal vocational training Most industrializedIndia - 5 % nations - 60 to 80 %
  57. 57. The Future..……Working age population ….. 567 million (2012) 761 million (2020)Jobs created 10 million (2012) 15 million (Required)Jobless because of skill/others Reasons … 30%* Please refer appendix for data on shortage of skills Education will be single biggest challenge to enable these people…. Provide the Skills Revision of relevant training provided & courses needed. Required Loop in instructors from around the Low world Availability prestige on of vocational instructors jobs Advertise on to bring value and skill adoption. Challenges
  58. 58. Inferences Drawn……
  59. 59. Targeting Schooling……Target Segment : Primary School students.Special focus: 40% of the students who drop out because of poor schooling
  60. 60. Begin with Stories for Kids…… Generate - Interest - First ……. - -on mobility -for parents andstudents….
  61. 61. Promote Hindi Sites for Education and content….. Only 12% of India speaks English 23% understands English The content is already there……All we need to do is to enable it….
  62. 62. When the mother tongue becomes the medium of education the learning becomes easy…Students learn 90% more when they are taught in Hindi….
  63. 63. Simple lessons for small classes…..
  64. 64. Leverage E books in Hindi and Other LanguagesLaunch E book store…..
  65. 65. Advance teaching videos by Khan academy on Maths…Enable students with access of Academy
  66. 66. Targeting Higher education…..
  67. 67. Leverage the information from IIT/IIM….Portals like NPTEL which gives access to various topics on science
  68. 68. Enable Google Scholar……70% of students/ Lecturers refer Google Scholar for online study material
  69. 69. India had one of the largest pool of scientists and yet how many Nobel prizes….? Indians are obsessed with Tricks, Database type knowledge and not in science or research per say… Teach Science….
  70. 70. Give them access to …..Magazines Periodicals
  71. 71. News is highest selling property all over the world…..Sell News….. Educated people and post graduate students consumes news the most…. It is part of Daily curriculum… All MBA Grads check the financial times and WSJ….
  72. 72. Targeting vocational Training…..
  73. 73. Learn Guitar….In 2008,57% of 8-graders attended schoolswhere music instruction was offered at leastthree or four times a week, and 47 % attendedschools where visual arts instruction is asoffered at least once. How many music instruments do you really teach on mobile portal…..
  74. 74. Teaching other vocational careers/interests ……. Dance singing Cooking Sports Theatre Painting
  75. 75. Channels available on Web How to learn Microsoft Excel, PowerPoint and others tools…..Training like this is handy for the people who cannot afford an expensive computer school…
  76. 76. Teaching someone to become a plumber, Technician and repair Electronics …. People need access to such information for own home, jobs & business
  77. 77.  Not comfortable using handsets for education Small screen Handsets “Bache Bigad jaate Hain” Problem behavior such as cheating, cyber bullying, and sexting Cheating 33% Reported 66% cheating
  78. 78. Create FiltersE.g. Access to content with the word “breast” can be turned off for the lower gradesSchool wide filters are more appropriateIncreasing no. of students are accustomedto small screens & may actually preferthem to large screens on a less portabledevice. Allow students to accessresources and collaborative tools almostseamlessly as they go for their personal& educational activitiesGrad school in North America reported 64% deduction in disciplinarysuspensions since the implementation ofdigital conversion. They also found thatthe students involved in mobile learningprogram were more engaged anddiscipline referrals related to policingstudent mobile phone use had decreased.To stop misuse of mobile by studentsis to formulate and implement strict policies
  79. 79. Other Strategic measures
  80. 80. Approach Govt. for funding Mobile Education Negotiate on 4 % for Mobile Education (Approx 943 cr) Increase in literacy rate Bridge the gap of skills required
  81. 81. For detailed strategy, conclusion andrecommendation on mobile education C O N T A C T Kamna Pandey at kpamish@gmail.com
  82. 82. Thank you
  83. 83. Appendix
  84. 84. http://nces.ed.gov/nationsreportcard/pubs/main2008/2009488.asphttp://stats.uis.unesco.org/unesco/TableViewer/document.aspx?ReportId=121&IF_Language=eng&BR_Country=3560http://www.indiastudycenter.com/univ/college-statistics.asphttp://en.wikipedia.org/wiki/List_of_universities_in_Indiahttp://rbi.org.in/scripts/AnnualPublications.aspx?head=Handbook%20of%20Statistics%20on%20Indian%20Economyhttp://statisticsofindia.com/tatasoi/http://www.indiaeduinfo.com/openuniversity.htmhttp://www.iamai.in/Upload/Research/9320123264601/ICube_2012_Rural_Internet_Final_62.pdfhttp://voicendata.ciol.com/content/top_stories/212010401.asp http://www.dnaindia.com/india/report_just-8pct-indians-have-internet_1662125 Poverty School life expectancy 11 Y 30% Includes the repeats of the schooling years www.indiastudycenter.com/univ/college-statistics.asp
  85. 85. • http://wiki.answers.com/Q/What_is_the_percentage_of_teenagers_that_own_cel l_phones• http://www.moba-ken.jp/files/research2011/r11e-01/ExecutiveSummary.pdf• http://www.iamai.in/upload/research/11720111091101/icube_3nov11_56.pdf• http://www.npr.org/2012/04/08/150133880/indias-census-lots-of-cellphones- too-few-toilets• http://giridharmadras.blogspot.in/2009/11/statistics-on-scienceengineering.html• http://casi.sas.upenn.edu/system/files/Engineering%2BEducation%2Bin%2BIndia% 2BDec1608-1.pdf• http://www.careerlauncher.in/mba/about_mba/mba_student_profile_in_b_schoo ls.html• http://mospi.nic.in/mospi_new/upload/statistical_year_book_2012/htm/index1.h tml
  86. 86. Shortage of skill in Various Sectors• The projected growth rates in industry and services sectors are expected to generate 60 millions job opportunities during 2006-12 and 156 million during 2006-16• Semi-skilled and skilled labour: The shortage of factory workers and construction labourers is already being felt across industries.• Engineering industry is growing at a fast pace will be major requirement of skilled/talented manpower in this sector• Food industry is fast-expanding, need professional food scientists and technicians in great number.• Media and Entertainment: The demand for animation production services from India is growing. This has opened up innumerable opportunities for students of Design, Fine Arts and Mass Communication.• Biotechnology sector: 80 % shortfall of doctorate and post doctorate scientists.• Food processing sector: 65 % shortfall of refrigeration mechanics, electricians’ etc. 70 % shortfall of food safety personnel Condt…..
  87. 87. • Additional 21 million new jobs in merchandise trade by 2009-10• IT and BPO sector could employ 9 million persons directly and indirectly by 2010• Raising the rate of growth of manufacturing to 12 % could create 1.6 to 2.9 million direct jobs annually, and another 2-3 times that number indirectly• Retail Sector - demand of 3-5 lakh trained people in the northern region alone by 2010. This sector would throw up 2 million employment by 2010.• Leather - Based on increased targets for export and domestic demand, it would generate 3 million additional jobs by 2022• Civil Aviation - Needs 5400 pilots by the end of the 11th plan. Thereafter, there would be requirement of at least 150 pilots per year as replacements for retirements and normal attrition.• Construction sector with a current employment of over 30 million is to witness boom by an annual growth rate of 30% in infrastructure. It would translate large no. of jobs far short of the employable skill available Contd….
  88. 88. • Health sector: Shortage of 5 lakh doctors and 10 lakh Nurses.• IT sector : Shortage of 5 lakhs (half a million) engineers.• Education sector: Faculty shortage of 25-40 percent.• Automobiles: employment expected to increase to 25million by 2015-16 from current 10.5 million, majority in the shop floor of auto manufacturing• Logistics: will grow in tandem with growth in trade, aviation and tourism• Banking and Finance sector: 50-80 percent personnel shortage.• Aviation sector: Severe shortage of pilots and ground duty officials.• Textile sector: employ 35 million directly, besides 55 million in its allied sector. Expected to generate additional 14million jobs by 2012• Pharma sector: Severe shortage of top pharma scientists as research expenditure by pharma companies has quadrupled in the last 5 years. Thus there is a shortage of middle-level and junior scientists too. This has made salaries of top pharma scientists rise to US levels.• Project Management Services-this labour intensive sector will grow with growth in corporate structure, infrastructure & retail industrySource: Data compiled from (FICCI report, New Delhi); (NASSCOM); (NASSCOM McKinsey Report 2006); (Press Release, Ministry of Com. & Ind. April 7, 2006) (IL&FS, 2008)

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