My presentation last Sat at SEO Summit 2014

1. Based on a true Inbound Marketing story

15. can take you
places.
It keeps you challenged.
It motivates you to learn and
do more.
It allows you to think outside
the box, create things and
become a game-changer.
It makes you believe.

17. is an ever-evolving area of online marketing – and it gets even more complicated.

18. I also thought that I wouldn’t be able to with the constant changes

19. But I realized that if there’s one thing that I really enjoy in this work: it’s

23. Our job is quite simple actually, if you look at it differently

24. Our job is quite simple actually, if you look at it differently
Goal-oriented actions = achieving your goals

25. Optimize for the most important keyword.

26. Make it easier for people and search engines
understand and define who you are in your
space – through content and interactions.

27. Entity-based optimization through appropriate usage of
related entities, relationships, synonyms, co-occurring
phrases and more industry-specific nouns in your content.
Author of Kaiserthesage CEO of Xight Interactive
SEO blog
Online Marketing Agency
He’s based in the Philippines
Online Marketing Consultant
Link Building Expert Marketing Consultant for Affilorama

28. Being able to define your own brand and its identity,
will make it easier for others to define you.

29. Associate your brand with other entities that will help it become more
relevant and authoritative [reciprocation in links and social].

30. Build on your brand’s unique selling point.

31. Create, develop an idea, or coin an industry term to
exemplify and prove your brand’s expertise

32. It’s a good linkable asset.

33. Validate relevance.

34. Genuinely contribute and become a part
of online communities where the linkers
in your industry are.

35. These sites may come in form of user-generated blogs, social platforms, forums or
industry Q&A sites.

36. Build an Alliance.

37. Don’t head straight to your primary prospects. Moving away from the main segment of
the audience everyone else is targeting may be more effective and rewarding sometimes.
Better stakes
on acquiring
links from
Class A
players
Get links from
them, their
peers and
followers
Engage Class
B and C
players
Identify top
online
communities

38. In the early stage of Kaiserthesage, I first tried to engage and absorb readers from blogs
focused on a different niche that are also interested in link building related topics
[blogging, make money online, affiliate marketing, etc…]

39. I read their stuff, regularly leave comments and share their posts on social media, and I
also referenced some of their works in my own writing. Luckily, they’ve done the same.

40. Friends of friends marketing.

41. The more you can build your network and exposure, the more you can get ready
and confident for a bigger and more targeted audience.

42. Write the type of content that your target prospects read, share and mostly link
out to.

43. Focus on methods that will take less effort,
but will yield more results.

44. Content ties everything in the
digital marketing realm
together—that's why it is king.
http://moz.com/blog/simplify-your-inbound-marketing-process-focus-on-content-assets

45. Elements of an effective content asset
Unexpected
Hook
Visually
Appealing
Evergreen
Relevant Call-
to-Action
Usability

46. Case study: This single content is continuously helping us get new service
inquiries.

47. Case study: And this list of resources that I have continuously updated for
years is also doing pretty well in terms of earning natural links, search
rankings and conversions.
http://kaiserthesage.com/seo-secret/

48. Invite other influencers to write for you – to eventually
build your own community.
And to automate link building (post received links from Moz, SEW, and more).

49. Get links from ranking pages, or build pages from domains that
have high search share [to create constant traffic generators].

50. Because getting links and exposure from highly ranking pages can turn to revenue

51. My simplified checklist for technical on-site optimization
• Every page within a website must serve its own purpose. Treat every page as a
landing page. Use the Noindex tag if it’s not important.
• Absolute relevance is key to win on this side of SEO. Each page’s content should
always match the keyword(s) it’s aiming to rank for, as well as the searchers’
possible intent.
• Build a solid internal linking structure to pass more link value to pages that you
want to rank better (and also to improve the site’s domain authority and overall
ranking capability).
• Optimize for great User-Experience. Make everything easy for users (whether it’s
on navigating the site or actual usage of the site).

52. Just a simple process I’ve been doing for over a year now
that only costs $500/month (or maybe less)
You can check out the full
case study here.

53. Associates Program

54. Effective for building a content-driven community that can
scale link building, social sharing, brand strengthening, and
improve search/market share.

55. Effective for building a content-driven community that can
scale link building, social sharing, brand strengthening, and
improve search/market share.
Suitable for sites that already have large traffic – as
giving more brand exposure will be the incentive.

56. Exclusive Directories

57. A reasonable asset you can use to get more links –
through offering badges, broken link building, and earn
links/mentions from entities listed on your list.

58. A reasonable asset you can use to get more links –
through offering badges, broken link building, and earn
links/mentions from entities listed on your list.
And a good section for the site to build trust and
relevance signals.

59. Tracking News Sites’ Content Sources

60. Get published on places where they get
their news stories.

61. Content Licensing

63. Beneficial to both parties. Original source of content gets more
exposure (and links), while the licensee gets free content (that can
also attract links on its own).

64. Another form of content licensing is allowing your
content to be translated to different languages – which
can help you reach more audience.

65. Content Licensing Platforms

66. Content Licensing Platforms
Or you can DIY: http://www.inc.com/tools/content-license-agreement.html
(content license agreement sample)

67. Content Licensing Platforms
Or you can DIY: http://www.inc.com/tools/content-license-agreement.html
(content license agreement sample)
Note: Always link to the original source of content, and use the
rel=“canonical” tag.

68. Microsites

69. That can specifically target several other niches that may also
have a large portion of your business’ target market.

70. Which you can use to generate more leads, build hard-to-replicate links,
collect more business insights/technology, and eventually build an empire.

71. • Invest on yourself. Keep on learning new things, because there are so
much more to learn.
• Read. Test on your own. Write the stuff you’re learning.
• Keep on challenging yourself.
• Don’t be afraid to fail. Be afraid of succeeding.
• Find a mentor or people you can follow and learn indirectly from (I secretly learned
from these people: Simon Slade, Wil Reynolds, Ross Hudgens, Sam Nams, JP Prieto,
Russ Schneider).
• And most importantly…
Some boring stuff that I think I need to add to end this presentation: