Socialfeed Roadmap Suggestion

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Socialfeed Roadmap Suggestion

  1. 1. SocialFeed Product Roadmap Recommendations Amanda Boaz Stanford GSB GMIX Project September 2008
  2. 2. Outline <ul><li>SocialFeed Overview </li></ul><ul><li>SocialFeed Goals and Metrics </li></ul><ul><li>Typical Internet Metrics </li></ul><ul><li>SocialFeed Long-Term Goals </li></ul><ul><li>Goal Tracking </li></ul><ul><li>SocialFeed Product Roadmap Recommendations </li></ul><ul><li>Recommendations Approach </li></ul><ul><li>APIs, Tools and Applications Recommendations </li></ul><ul><li>New Population & Aggregation and End-User Feature Recommendations </li></ul><ul><li>Recommendations Summary </li></ul><ul><li>Life Outside of SocialFeed </li></ul>
  3. 3. SocialFeed Goals and Metrics
  4. 4. <ul><li>SocialFeed is a personalized news application that allows users to easily read news content by subscribing to their favorite news services and by viewing what similar users are reading. </li></ul><ul><li>The application is currently focused on providing a simplified, consolidated news services for heavy workers and has a long-term vision of being integrated with Knowledge Market. </li></ul>SocialFeed Overview
  5. 5. SocialFeed Goals and Metrics
  6. 6. Typical Internet Metrics <ul><li>Currently, there are no global standards for web analytics to benchmark SocialFeed’s activity; however the typical internet metrics tend to congregate in 4 different buckets. </li></ul><ul><li>As the nature of this project focuses on driving adoption and enhancing the product features, this project will concentrate on the Access and Usage Metrics. </li></ul>Financial Margins Access Metrics Usage Metrics Technical Performance
  7. 7. Long-term Goals for SocialFeed To measure the success of the product development efforts, SocialFeed should be evaluated against 6-month targets, which only be completed after the current state is determined. Metric Current Target (6 months) Assumptions Access Metrics Search Engine Rankings   SocialFeed   Social Feed   Personalized News   Social Media   Social RSS Referral Percentages   Direct Access   Search Engine Rankings   RSS Reader   News Sites   Social Networks   Share with Friends Conversion Rate (Register) Unique Registered Users Daily Unique Visitors Logins per Day Article Views per Day
  8. 8. Goal Tracking with Google Analytics <ul><li>Google Analytics can be used to determine SocialFeed’s current state, establish long-term goals and to track SocialFeed’s progress against these goals. </li></ul>
  9. 9. Benchmarking with Google Analytics <ul><li>Google Analytics can also be used to benchmark SocialFeed against the small companies within the News Networks and Social Networks categories. </li></ul>
  10. 10. SocialFeed Product Roadmap Recommendations Approach
  11. 11. Personalized News Competitive Landscape <ul><li>As of March 2007, TechCrunch listed numerous players in the News Site industry. </li></ul><ul><li>And the space continues to grow with additional players, such as: </li></ul><ul><li>While a limited number of players have exited the market: </li></ul>http://www.techcrunch.com/2007/03/16/whos-taking-on-digg/
  12. 12. SocialFeed Recommendation Approach <ul><li>Seven key SocialFeed competitors were analyzed in determining the marketing and product roadmap recommendations for SocialFeed. </li></ul><ul><li>Each competitor was analyzed using the following framework: </li></ul>
  13. 13. <ul><li>The competitive analysis revealed 3 main categories of personalized news functionality: APIs, Tools & Applications, News Population & Aggregation and End-User Features. </li></ul>Personalized News Functionality News Population & Aggregation End-User Features <ul><li>Article Capabilities: </li></ul><ul><li>Voting </li></ul><ul><li>Searching </li></ul><ul><li>Tagging </li></ul><ul><li>Notes </li></ul><ul><li>Report Abuse </li></ul><ul><li>Categories </li></ul><ul><li>Commenting </li></ul><ul><li>Sharing </li></ul><ul><li>Saving / Starring </li></ul><ul><li>User Profiles: </li></ul><ul><li>Picture </li></ul><ul><li>Bio </li></ul><ul><li>Recommended URLs </li></ul><ul><li>Inbox </li></ul><ul><li>Friends / Network: </li></ul><ul><li>Friend Invitation </li></ul><ul><ul><li>Manually (Separate from Share) </li></ul></ul><ul><ul><li>Other Email Accounts </li></ul></ul><ul><li>Friend List </li></ul><ul><li>Accessibility: </li></ul><ul><li>Mobile Integration </li></ul><ul><li>Offline Reading </li></ul><ul><li>News Population: </li></ul><ul><li>Seeded News Feeds </li></ul><ul><li>User-Generated Content: </li></ul><ul><ul><li>URL Submissions </li></ul></ul><ul><ul><li>RSS Reader Submissions </li></ul></ul><ul><li>Personalized Algorithms: </li></ul><ul><li>Individual User Votes </li></ul><ul><li>Community Votes </li></ul><ul><li>Sharing History </li></ul><ul><li>Web Activity </li></ul><ul><li>Category Preferences </li></ul><ul><li>Similar Profiles </li></ul><ul><li>Subscriptions </li></ul><ul><li>Sorting: </li></ul><ul><li>Most Popular </li></ul><ul><li>Most Recent </li></ul><ul><li>Recommended </li></ul><ul><li>Categories </li></ul><ul><li>Saved </li></ul><ul><li>Source </li></ul><ul><li>Viewing Security: </li></ul><ul><li>Public Site </li></ul><ul><li>Private Site </li></ul>APIs, Tools & Applications <ul><li>Website and Blog Publisher Tools: </li></ul><ul><li>Buttons </li></ul><ul><li>Badges </li></ul><ul><li>Widgets </li></ul><ul><li>End-User Tools: </li></ul><ul><li>Email Alerts </li></ul><ul><li>Gadgets </li></ul><ul><li>Social Network Applications </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><li>RSS Feeds </li></ul><ul><li>Bookmarklet </li></ul>
  14. 14. API, Tools and Application Recommendations
  15. 15. APIs, Tools and Applications Definitions Key personalized news companies are offering APIs, tools and applications to drive adoption and participation.   Name Definition Intended for: Offered by: Button Allows news readers to submit a website or blog’s content to the personalized news site. If the content already exists, user is sent to comment Website and blog publishers <ul><li>Digg </li></ul><ul><li>Reddit </li></ul><ul><li>Yahoo! Buzz </li></ul><ul><li>Mixx </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Newsvine </li></ul>Badge Creates the personalized news icon on a weblog or website to redirect users to the personalized news homepage Website and blog publishers <ul><li>Digg </li></ul><ul><li>Mixx </li></ul>Widget Displays the personalized news website’s stories on the user’s weblog or website Website and blog publishers <ul><li>Digg </li></ul><ul><li>Reddit </li></ul><ul><li>Google Reader </li></ul><ul><li>Yahoo! Buzz </li></ul><ul><li>Newsvine </li></ul>Gadget Allows users to view the top personalized news content on their personalized iGoogle homepage (Google’s widget) End-users <ul><li>Digg </li></ul><ul><li>Google Reader </li></ul>Email Alert Allows users to receive email alerts from the personalized news site End-users <ul><li>Mixx </li></ul><ul><li>Newsvine </li></ul>RSS Feed Allows users to subscribe to the personalized news content using RSS End-users <ul><li>SocialFeed </li></ul><ul><li>Digg </li></ul><ul><li>Yahoo! buzz </li></ul><ul><li>Mixx </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Newsvine </li></ul>Bookmarklet / Toolbar Vote, submit, and discover the personalized news content all from a toolbar and extension End-users <ul><li>SocialFeed </li></ul><ul><li>Digg </li></ul><ul><li>Reddit </li></ul><ul><li>Google Reader </li></ul><ul><li>Mixx </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Newsvine </li></ul>Social Network Application Allows users to display their personalized news in the social networking community End-users <ul><li>Digg </li></ul><ul><li>Reddit </li></ul><ul><li>Google Reader </li></ul><ul><li>Mixx </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Newsvine </li></ul>
  16. 16. APIs, Tools and Application Recommendations <ul><li>After analyzing competitors’ functionality, news websites and benchmarking data, email alerts and buttons provide the greatest benefit for driving SocialFeed adoption. </li></ul><ul><li>In addition, these two APIs / tools align with the long-term strategy to integrate SocialFeed with the Knowledge Market application. </li></ul>
  17. 17. Top Recommendation: Email Alerts <ul><li>In addition to Mixx and Newsvine, 7 out of the 8 analyzed news sites (exception: Newsweek, which is a paid subscription) offer email alerts. </li></ul><ul><li>The email alert feature also aligns with the SocialFeed’s target users, as heavy workers may not take the time each day to log into the SocialFeed application. </li></ul>
  18. 18. Top Recommendation: SocialFeed Button <ul><li>Based on the competitor research, all personalized news sources (except Google Reader) are offering buttons; in fact, many other online community are offering buttons. </li></ul><ul><li>The SocialFeed buttons must be proactively rolled out to generate user curiosity and easy adoption. Here are a few suggestions on how to roll-out buttons: </li></ul><ul><ul><li>Approach Japanese and U.S. websites and blogs directly to include the SocialFeed button; express the click-through benefits that websites and blogs will receive from SocialFeed </li></ul></ul><ul><ul><li>Inform current SocialFeed customers about the new features </li></ul></ul><ul><ul><ul><li>Send an email alert to current customers </li></ul></ul></ul><ul><ul><ul><li>Include verbiage on the SocialFeed website </li></ul></ul></ul><ul><ul><li>Leverage the KM customer-base to add the SocialFeed button </li></ul></ul><ul><ul><li>Add SocialFeed Button to any Realcom and AskMe blogs </li></ul></ul><ul><ul><li>Add SocialFeed Button to the SocialFeed team’s personal websites and blogs (i.e., Katsushi’s IT Media blog) </li></ul></ul><ul><ul><li>Ask Realcom and AskMe employees to add the buttons to their blogs </li></ul></ul><ul><ul><li>Ask Realcom and AskMe employees to invite their friends to add a button to their websites and blogs </li></ul></ul>
  19. 19. Secondary Recommendation: Google Gadget The two personalized news applications, Digg and Google Reader, that developed Google Gadgets currently have 6,600 and 7,500 Gadget users respectively. These are higher installs than those of the most prominent social network, Facebook, and iGoogle is more aligned with SocialFeed user demographics.
  20. 20. Secondary Recommendation: Social Network Applications Personalized news applications and widgets have also been created to interface with social networking communities. However, Facebook, the most widely used social network by personalized news companies, only sees advertising click-through rates of 0.04% 1 and application click-through rates of 0.2- 3.0% 2 . 1) http://adonomics.com/; 2) www.facebookk.com; 3) http://blogs.zdnet.com/social/?p=247 4) http://www.techcrunch.com/2007/08/30/socialmedia-opens-self-serve-facebook-advertising-for-all/ Social Network Community Personalized News Applications # of Installs 1 # of Active Monthly Users 2 # of Active Daily Users 1 <ul><li>Digg </li></ul><ul><li>Reddit </li></ul><ul><li>Google Reader </li></ul><ul><li>Mixx </li></ul><ul><li>Newsvine Election’08 </li></ul><ul><li>StumbleUpon </li></ul><ul><li>6,216 </li></ul><ul><li>184 </li></ul><ul><li>500 </li></ul><ul><li>150 </li></ul><ul><li>120,500 </li></ul><ul><li>114,100 </li></ul><ul><li>2,550 </li></ul><ul><li>156 </li></ul><ul><li>134 </li></ul><ul><li>95 </li></ul><ul><li>22,756 </li></ul><ul><li>33,508 </li></ul><ul><li>89 </li></ul><ul><li>11 </li></ul><ul><li>5 </li></ul><ul><li>1 </li></ul><ul><li>685 </li></ul><ul><li>1,141 </li></ul><ul><li>Digg </li></ul><ul><li>Not available </li></ul><ul><li>Not available </li></ul><ul><li>Not available </li></ul>
  21. 21. Secondary Recommendation: Social Network Applications (cont.) = In addition, the user demographics for Social Networks (University students and recent graduates) does not match the user demographics of SocialFeed (heavy workers). And the current SocialFeed user demographics do not align with the interactive applications that are the most successful in social networking communities. Thus, an interactive SocialFeed application may be considered in the future when either the SocialFeed demographic changes or Realcom decides to target a different demographic. Videos Games Photos Social Networks SocialFeed
  22. 22. News Population & Aggregation and End-User Feature Recommendations
  23. 23. News Population & Aggregation Definitions Key personalized news companies are offering different news population and aggregation features to meet the needs of their users. Note: Current SocialFeed features are not included Category Feature Definition Offered by: Personalization Algorithm Individual User Votes Personalized news accounts for which content the users voted that he/she liked and disliked <ul><li>Digg </li></ul><ul><li>Reddit </li></ul><ul><li>Mixx </li></ul><ul><li>StumbleUpon </li></ul>Community Votes Personalized news accounts for which content the entire community like and disliked <ul><li>Digg </li></ul><ul><li>Reddit </li></ul><ul><li>Yahoo! Buzz </li></ul><ul><li>Mixx </li></ul><ul><li>Newsvine </li></ul>Sharing History Personalized news assumes that individual users like the articles they share and includes this in the personalized news algorithm <ul><li>Yahoo! Buzz </li></ul>Web Activity Personalized news takes into account individual users web searches and web activity in the algorithm <ul><li>Google Reader </li></ul><ul><li>Yahoo! Buzz </li></ul>Viewing Security Public Site Users are not required to sign into the personalized news site to see the posted content; users are only required to log in to take action (post, comment, vote, etc.) in the community <ul><li>Digg </li></ul><ul><li>Reddit </li></ul><ul><li>Yahoo! Buzz </li></ul><ul><li>Mixx </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Newsvine </li></ul>
  24. 24. End-User Feature Definitions These personalized news companies are also offering advanced article capabilities and user profiles to drive customer satisfaction. Note: Current SocialFeed features are not included Category Feature Definition Offered by: Article Capabilities Voting Users vote up the articles they like best and down the articles they dislike; alternatively users can subscribe to sites they like or hide sites the dislike <ul><li>Digg </li></ul><ul><li>Reddit </li></ul><ul><li>Yahoo! Buzz </li></ul><ul><li>Mixx </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Newsvine </li></ul>Tagging Associates words with the articles; users can add these tags and then search and sort based on them <ul><li>Google Reader </li></ul><ul><li>Mixx </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Newsvine </li></ul>Notes Allows users to take notes on a particular article within the application <ul><li>Google Reader </li></ul>Report Abuse Allows users to report inappropriate articles and users to the site administrator <ul><li>Reddit </li></ul><ul><li>Yahoo! Buzz </li></ul><ul><li>Mixx </li></ul><ul><li>Newsvine </li></ul>User Profiles Picture Users upload a picture or avatar to their profile <ul><li>Digg </li></ul><ul><li>Google Reader </li></ul><ul><li>Yahoo! Buzz </li></ul><ul><li>Mixx </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Newsvine </li></ul>Bio Users can write a short description about themselves and their news interests <ul><li>Digg </li></ul><ul><li>Yahoo! Buzz </li></ul><ul><li>Mixx </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Newsvine </li></ul>Recommended URLs Users can recommend their personal websites / blogs or their favorite websites <ul><li>Digg </li></ul><ul><li>Mixx </li></ul><ul><li>Newsvine </li></ul>Inbox A personalized email inbox for users to send and receive email from within the application <ul><li>Digg </li></ul><ul><li>Reddit </li></ul><ul><li>Mixx </li></ul><ul><li>StumbleUpon </li></ul>
  25. 25. End-User Features Definitions (cont.) Note: Current SocialFeed features are not included In addition, these personalized news companies are offering advanced friend / network features and accessibility alternatives to further drive adoption. Category Feature Definition Offered by: Friends / Networks Invite Friends Manually Allows users to send a message inviting their friends (separate from share) to join the personalized news site; users are required to type in the friend’s email address <ul><li>Digg </li></ul><ul><li>Google Reader </li></ul><ul><li>Mixx </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Newsvine </li></ul>Import Email Contacts Allows users to invite their friends to the personalized news site by importing their exist email contact list and automatically sending invite emails <ul><li>Digg </li></ul><ul><li>Google Reader </li></ul><ul><li>Mixx </li></ul><ul><li>StumbleUpon </li></ul>Accessibility Mobile Integration Allows users to easily read their personalized news on their mobile phones <ul><li>Digg </li></ul><ul><li>Reddit </li></ul><ul><li>Google Reader </li></ul><ul><li>Newsvine </li></ul>Offline Reading Allows users to read their personalized news when they are not connected to the Internet <ul><li>Google Reader </li></ul>
  26. 26. Top Recommendation: Invite Friends <ul><li>The majority of SocialFeed competitors are allowing registered users to easily invite their friends to the personalized news application. </li></ul><ul><li>Allowing SocialFeed users to invite friends manually or through importing email contacts will help drive adoption of the SocialFeed application. </li></ul>
  27. 27. Top Recommendation: User Profiles <ul><li>User profiles will instill a sense of ownership in users over their personalized news and will encourage them to remain in the application longer. </li></ul><ul><li>SocialFeed should reference KM’s user profiles when developing its user profiles to make it easier for Realcom to integrate SocialFeed with Knowledge Market. </li></ul>
  28. 28. Top Recommendation: User Votes <ul><li>Currently, all competitors except Google Reader are allowing users to express what content they like and dislike and incorporating these actions into the personalized news algorithms. </li></ul><ul><li>While the current algorithm does an effective job of populating relevant news, users do not transparency or control over how their personalized news is being formulated. A “remove this content” button or sub-categories are alternative methods to provide more control. </li></ul>
  29. 29. Product Roadmap Recommendations Summary
  30. 30. <ul><li>Before implementing the product roadmap recommendations, usability tests, focus groups and customer interviews should be conducted. </li></ul><ul><li>These three activities will make the SocialFeed application more user friendly and will validate the product roadmap recommendations. </li></ul>Initial SocialFeed Recommendation Usability Testing Focus Groups Customer Interviews
  31. 31. Initial Recommendation: Usability Testing <ul><li>Usability tests should be conducted in both Japanese and English for all versions of the Internet Explorer, Firefox and Safari browsers. </li></ul><ul><li>For example, the Internet Explore tests will reveal that the Add RSS “Create” button does not perform any action and the Settings “Save” button links to a page that cannot be found. </li></ul>
  32. 32. Initial Recommendation: Usability Testing (cont.) <ul><li>In addition, the usability test will reveal that the page layout and footers in Internet Explore do not match the ideal page layout for SocialFeed. </li></ul>
  33. 33. Initial Recommendation: Focus Group <ul><li>A focus group will allow Realcom to collect feedback from a diverse set of target users on the current SocialFeed application and potential feature enhancements. At the focus group, the individuals will be allowed to talk to each other and brainstorm responses to the questions. </li></ul><ul><li>At least one focus group should be conducted with a diverse set of target users before the product roadmap recommendations are developed. </li></ul><ul><ul><li>Sample Questions Include: </li></ul></ul><ul><ul><li>Do you understand the concept behind SocialFeed? </li></ul></ul><ul><ul><li>Does the login page invite users to register? Should a demo be included? </li></ul></ul><ul><ul><li>Would you be more likely to register with a public ID? </li></ul></ul><ul><ul><li>Would you like to more detail on how recommendations are calculated? </li></ul></ul><ul><ul><li>Would you like more control over how recommendations are calculated? </li></ul></ul><ul><ul><li>Is the current layout the best way to manager your subscriptions? </li></ul></ul><ul><ul><li>Are there additional questions that should be added to the FAQ? </li></ul></ul><ul><ul><li>Does the bookmarklet require additional install instructions? </li></ul></ul><ul><ul><li>What additional features would make SocialFeed easier to use? </li></ul></ul>
  34. 34. Initial Recommendation: Customer Interviews <ul><li>Customer interviews will allow Realcom to collect feedback from a diverse set of current users on the current SocialFeed application and potential feature enhancements. </li></ul><ul><li>Several customer interviews should be conducted with a diverse current users before the product roadmap recommendations are developed. </li></ul><ul><ul><li>Sample Questions Include: </li></ul></ul><ul><ul><li>What would cause you to log into SocialFeed more often? </li></ul></ul><ul><ul><li>What would cause you to read more content on SocialFeed? </li></ul></ul><ul><ul><li>What additional features would make SocialFeed easier to use? </li></ul></ul><ul><ul><li>What additional APIs & tools would make SocialFeed easier to use? </li></ul></ul><ul><ul><li>Would you make any chances to how you are being recommended content? </li></ul></ul><ul><ul><li>What would help you recommend SocialFeed to your friends? </li></ul></ul>
  35. 35. Preliminary Product Roadmap Recommendations: Benefit Summary <ul><li>To summarize, competitor analyses and benchmarking research revealed key enhancements (bold) that should be made to the SocialFeed applications provided they are validated by the focus groups and current customers. </li></ul>News Population & Aggregation End-User Features <ul><li>Article Capabilities: </li></ul><ul><li>Voting </li></ul><ul><li>Tagging </li></ul><ul><li>Notes </li></ul><ul><li>Report Abuse </li></ul><ul><li>Searching </li></ul><ul><li>Categories </li></ul><ul><li>Commenting </li></ul><ul><li>Sharing </li></ul><ul><li>Saving / Starring </li></ul><ul><li>User Profiles: </li></ul><ul><li>Picture </li></ul><ul><li>Bio </li></ul><ul><li>Recommended URLs </li></ul><ul><li>Inbox </li></ul><ul><li>Friends / Network: </li></ul><ul><li>Friend Invitation </li></ul><ul><ul><li>Manually (Separate from Share) </li></ul></ul><ul><ul><li>Other Email Accounts </li></ul></ul><ul><li>Friend List </li></ul><ul><li>Accessibility: </li></ul><ul><li>Mobile Integration </li></ul><ul><li>Offline Reading </li></ul><ul><li>News Population: </li></ul><ul><li>Seeded News Feeds </li></ul><ul><li>User-Generated Content: </li></ul><ul><ul><li>URL Submissions </li></ul></ul><ul><ul><li>RSS Reader Submissions </li></ul></ul><ul><li>Personalized Algorithms: </li></ul><ul><li>Individual User Votes </li></ul><ul><li>Community Votes </li></ul><ul><li>Sharing History </li></ul><ul><li>Web Activity </li></ul><ul><li>Category Preferences </li></ul><ul><li>Similar Profiles </li></ul><ul><li>Subscriptions </li></ul><ul><li>Sorting: </li></ul><ul><li>Most Popular </li></ul><ul><li>Most Recent </li></ul><ul><li>Recommended </li></ul><ul><li>Categories </li></ul><ul><li>Saved </li></ul><ul><li>Source </li></ul><ul><li>Viewing Security: </li></ul><ul><li>Public Site </li></ul><ul><li>Private Site </li></ul>Gray = Current SocialFeed Feature s; Bold = Top Priority Product Recommendations APIs, Tools & Applications <ul><li>Website and Blog Publisher Tools: </li></ul><ul><li>Buttons </li></ul><ul><li>Badges </li></ul><ul><li>Widgets </li></ul><ul><li>End-User Tools: </li></ul><ul><li>Email Alerts </li></ul><ul><li>Gadgets </li></ul><ul><li>Social Network Applications </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><li>RSS Feeds </li></ul><ul><li>Bookmarklet </li></ul>
  36. 36. Preliminary Product Roadmap Recommendations: Business Case The following business case indicates that email alerts, voting, manual friend invitations and user biographies would generate the highest return on investment. The return on investment depicted in this business case should also be validated during the initial focus group and customer interviews. Benefit High Lower Low High Cost, Time <ul><li>APIs, Tools & Applications </li></ul><ul><li>Email Alerts (Plain Text) </li></ul><ul><li>News Population & Aggregation: </li></ul><ul><li>Individual User Votes </li></ul><ul><li>End-User Features: </li></ul><ul><li>Invite Friends: Manual </li></ul><ul><li>User Profiles: Bio </li></ul><ul><li>Individual Voting </li></ul><ul><li>APIs, Tools & Applications: </li></ul><ul><li>Button </li></ul><ul><li>Email Alert (HTML) </li></ul><ul><li>End-User Features: </li></ul><ul><li>Invite Friends: Email Accounts </li></ul><ul><li>User Profiles: Pictures </li></ul><ul><li>APIs, Tools & Applications: </li></ul><ul><li>Gadget </li></ul><ul><li>Social Network Application (limited) </li></ul><ul><li>End-User Features: </li></ul><ul><li>Report Abuse </li></ul><ul><li>Tagging </li></ul><ul><li>APIs, Tools & Applications” </li></ul><ul><li>Social Network Application (full) </li></ul><ul><li>News Population and Aggregation: </li></ul><ul><li>Public Site </li></ul><ul><li>End-User Features: </li></ul><ul><li>Mobile Integration </li></ul>
  37. 37. Additional Recommendation: Search Engine Ranking <ul><li>SocialFeed should also focus on improving the search engine rankings in order to drive new user adoption of the application. </li></ul><ul><li>SocialFeed should examine search results from the popular search engines (i.e., Google, Yahoo!) in both English and Japanese and align the results with SocialFeed’s long-term goals. </li></ul>
  38. 38. Questions
  39. 39. Life Outside of SocialFeed
  40. 40. We visited many places in Tokyo and in Japan
  41. 41. And we spent a lot of time in Asakusabashi
  42. 42. We saw many famous Japanese sites Kinkakuhi Temple, Kyoto Kimono Fashion Show Kotokuin Temple, Kamakura Kabuki Yomiuri Giants, Tokyo Dome Rainbow Bridge, Odaiba Geishas in Gion Corner, Kyoto
  43. 43. Even Sumo Wrestling….Twice! Matsua Shrine, Kyoto Sumo Hall, Ryōgoku
  44. 44. We tried many different Japanese cuisines Hand Rolls Fugu Yakitori Sushi Soba Octopus Okonomiyaki Japanese Sweets
  45. 45. Even Nattou – Not that Bad!
  46. 46. We learned a lot about the Japanese and Realcom culture Mentoring Appreciative Welcoming Hospitable & Generous Open & Laid Back Inclusive Thank You Program Welcome Dinner, Asakusabashi Weekly Wednesday Lunches Lunch: Diverse Levels, Functions Dinner at Ken’s House Weekly Kanji Lessons
  47. 47. And everyone is very social – Kampai!
  48. 48. Arigato & Thank You!! Realcom Employees Thank you for your hospitality and generosity over the past 3 weeks. I really enjoyed getting to know you all, working at Realcom and getting know the Japanese culture. I hope you all can come visit me in California. Amanda Boaz 9/16/08

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