Playful IAs

Playful Information Architects

Playful Information
Architectures

Hello

An undying love for games

Surface

1. Games and web
environments are increasingly
alike

Algorithmic architectures

Amazon

Possibility space

Sim City

Emergence

Conway’s Game of Life

Go

Design for emergence

2. Current web environments
aren’t playful (enough)

Disclaimer

End goals

Experience goals

Kicking ass

Flow

Go beyond the useful

3. How to engage and delight
users

Patterns

Mechanics

Modelling

Challenges

Goals

Feedback

Rewards

Gaming the game

Multiple reward strategies

Think of your IA as a game

Summing it up
Web environments are becoming complex
emergent systems
Experience design requires we move beyond
the merely useful, humans enjoy grokking
A playful user experience revolves around
challenges & rewards, goals and feedback

Thank you!
Questions, comments, suggestions:
kars@leapfrog.nl
This presentation:
leapfrog.nl/blog/archives/tags/euro+ia+summit
+2007

Images and videos
http://flickr.com/photos/alatechsourceblog/
http://flickr.com/photos/lifeshots/131884515/
366428922/
http://flickr.com/photos/therift/387651414/
http://flickr.com/photos/tjt195/29480199/
http://headrush.typepad.com/
http://flickr.com/photos/joshb/167490728/
creating_passionate_users/
http://flickr.com/photos/jesper/157051530/
http://www.youtube.com/watch?
v=LTBIG4tOMmE
http://flickr.com/photos/jurvetson/420384449/
http://flickr.com/photos/ejbaurdo/742547988/
http://www.youtube.com/watch?
v=nuTt_bYYXF8
http://lostgarden.com/2006/10/what-are-game-
mechanics.html
http://flickr.com/photos/kaptainkobold/
33624228/
http://www.youtube.com/watch?
v=CwJKUhH05tI
http://www.youtube.com/watch?
v=n1fikTUmTEg
http://www.cabel.name/2006/11/tragedii.html
http://flickr.com/photos/tamedblossom/
http://www.youtube.com/watch?
956219690/
v=mD8Fcefl9oE
http://flickr.com/photos/uberzombie/
http://flickr.com/photos/gmcquaig/574340064/
281610353/