1.
Mobile Social Play

2.
Hello

3.
Info.nl

4.
Leapfrog

5.
Utrecht School of Arts

6.
Part the first

7.
Games industry <ul><li>“ [...] millions of mobile gamers, [are] tired of being told they’re not really gamers, and frustrated that the state-of-the-art in mobile gaming is 20-year-old design running on 20-day-old technology [...]” -- Demetri Detsaridis </li></ul>

8.
Internet industry

9.
Let’s talk about mobile social play

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Definition time...

11.
Mobile

12.
Social

13.
Play

14.
Previous play ful talks at Reboot

15.
Ben Cerveny

16.
TL Taylor

17.
So...

18.
Examples

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Big / alternate reality games ConQwest

20.
Big / alternate reality games ilovebees

21.
Julian Bleecker’s Flavonoid

22.
Keyhole games

23.
Guitar Hero

24.
Dance Dance Revolution

25.
Wii

26.
Tangible

27.
LARP

28.
Part the second

29.
Design  theory

31.
Magic circle

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Is: the space (and time) in which a game is played

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Lusory attitude

34.
Game  Play

35.
Mobile social games blur the edges of the magic circle

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Everywhere

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Anytime

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With anyone

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Where is the game? Can I escape it?

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When am I playing? When have I stopped?

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Who are players? Who are non-players?

42.
The Game (1997)

43.
Part the third

44.
Some guidelines

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1. Design for different levels of player engagement

46.
2. Provide for player roles

47.
3. Encourage meta gaming

48.
4. Support implicit rule creation

49.
5. Play with the game’s existence

50.
Applications?

51.
A. Cultural resistance

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B. Behavioural change

53.
C. Insight

54.
A playful world ?

55.
Thank you! <ul><li>Questions, comments, suggestions: [email_address] </li></ul><ul><li>This presentation: leapfrog.nl/blog/archives/tags/reboot+9 </li></ul>