24. The obvious difference between Online Advertising and Traditional Advertising is the ability to effectively track and target campaigns. Traditional Advertising CAN’T
25. Back to the reasons why Online Advertising now has the upper hand…
26. Billboards Billboards are a great innovative use of unoccupied space viewable by a large diverse group mostly based around amount of traffic on the road!
27. Billboards To track the complete effectiveness of a billboard advertisement….
30. Billboards How may people actually look at the billboard and process the message? 2
31. Billboards Then, how many people look at the billboard, use the contact information, then request information or purchase something from the advertiser (conversion)? 3
38. Online Advertising Geo-targeting means having the ability to target a marketing or advertising campaign at a limited set of visitors based on their physical location
50. Online Advertising An impression (in the context of online advertising) is a measure of the number of times an ad is displayed, whether it is clicked on or not. Each time your ad displays it is counted as one impression.
67. Because of the nature of presentation, the Rich media Ad samples can’t be animated within this PowerPoint slide. However, you can request for the samples after this presentation and it’ll be provided for you to view. Thank you!
