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Overview of SEO and PRWeb
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Overview of SEO and PRWeb

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  • And that is what we are here to discuss today. . . And a good place to start is with a crisis
  • Transcript

    • 1. Intro to PRWeb
    • 2. The Case for Search
      WebVisible and Nielsen Online
    • 3. Search
    • 4. Search Engine Optimization
      A set of methodologies that make it easier for search engines to find, index, categorize, and rank Web content.
      Lee Odden / TopRank Online Marketing
    • 5. Search Engine Optimization
    • 6. Search Engine Optimization
    • 7. Internal SEO
    • 8. Internal SEO
    • 9. Internal SEO > Title Tag
    • 10. Internal SEO > Phone Number
    • 11. Internal SEO > Visible Content
    • 12. External SEO
    • 13. External SEO
    • 14. External > Google Places
    • 15. External > Google Places
    • 16. External SEO with PRWeb
    • 17. Where your News Goes
      • Search engines (i.e. Google, Yahoo!)
      • 18. News sites
      • 19. 300,000+ subscribers
      • 20. Over 30,000 journalists and media outlets
      • 21. Directly to top media (via AP)
      • 22. Directly to top bloggers (via Zemanta)
      • 23. Thousands of Web publishers
    • Outcome of the Release
    • 24. Tips for Localizing your Release
      Localize the headline in the title and URL
      Use local identifiers in the body of the release
      Use local identifiers in the links
    • 25. Product Tour
    • 26.
    • 27.
    • 28.
    • 29.
    • 30. Stats
      • Deliveries – What media the release was
      delivered to.
      • Reads – How many people read (on PRWeb).
      • 31. Impressions – How many impressions their
      release received (on PRWeb).
      • Interactions – Activities taken on the release.
      • 32. SEO Stats – What search terms people used
      to find their release.
    • 33. For More Information:
      www.bloggingprweb.comTwitter: @prweb