Intro to PRWeb<br />
The Case for Search<br />WebVisible and Nielsen Online<br />
Search<br />
Search Engine Optimization<br />	A set of methodologies that make it easier for search engines to find, index, categorize,...
Search Engine Optimization<br />
Search Engine Optimization<br />
Internal SEO<br />
Internal SEO<br />
Internal SEO > Title Tag<br />
Internal SEO > Phone Number<br />
Internal SEO > Visible Content<br />
External SEO<br />
External SEO<br />
External > Google Places<br />
External > Google Places<br />
External SEO with PRWeb<br />
Where your News Goes<br /><ul><li>Search engines (i.e. Google, Yahoo!)
News sites
300,000+ subscribers
Over 30,000 journalists and media outlets
Directly to top media (via AP)
Directly to top bloggers (via Zemanta)
Thousands of Web publishers</li></li></ul><li>Outcome of the Release<br />
Tips for Localizing your Release<br />Localize the headline in the title  and URL<br />Use local identifiers in the body o...
Product Tour<br />
Upcoming SlideShare
Loading in …5
×

Overview of SEO and PRWeb

820 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
820
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • And that is what we are here to discuss today. . . And a good place to start is with a crisis
  • Overview of SEO and PRWeb

    1. 1. Intro to PRWeb<br />
    2. 2. The Case for Search<br />WebVisible and Nielsen Online<br />
    3. 3. Search<br />
    4. 4. Search Engine Optimization<br /> A set of methodologies that make it easier for search engines to find, index, categorize, and rank Web content. <br />Lee Odden / TopRank Online Marketing<br />
    5. 5. Search Engine Optimization<br />
    6. 6. Search Engine Optimization<br />
    7. 7. Internal SEO<br />
    8. 8. Internal SEO<br />
    9. 9. Internal SEO > Title Tag<br />
    10. 10. Internal SEO > Phone Number<br />
    11. 11. Internal SEO > Visible Content<br />
    12. 12. External SEO<br />
    13. 13. External SEO<br />
    14. 14. External > Google Places<br />
    15. 15. External > Google Places<br />
    16. 16. External SEO with PRWeb<br />
    17. 17. Where your News Goes<br /><ul><li>Search engines (i.e. Google, Yahoo!)
    18. 18. News sites
    19. 19. 300,000+ subscribers
    20. 20. Over 30,000 journalists and media outlets
    21. 21. Directly to top media (via AP)
    22. 22. Directly to top bloggers (via Zemanta)
    23. 23. Thousands of Web publishers</li></li></ul><li>Outcome of the Release<br />
    24. 24. Tips for Localizing your Release<br />Localize the headline in the title and URL<br />Use local identifiers in the body of the release<br />Use local identifiers in the links <br />
    25. 25. Product Tour<br />
    26. 26.
    27. 27.
    28. 28.
    29. 29.
    30. 30. Stats<br /><ul><li>Deliveries – What media the release was </li></ul>delivered to.<br /><ul><li>Reads – How many people read (on PRWeb).
    31. 31. Impressions – How many impressions their</li></ul>release received (on PRWeb). <br /><ul><li>Interactions – Activities taken on the release.
    32. 32. SEO Stats – What search terms people used</li></ul>to find their release.<br />
    33. 33. For More Information:<br />www.bloggingprweb.comTwitter: @prweb<br />

    ×