Email on Mobile... Are you there yet?
Naresh Bhagtani
Talk about this webinar #juvlon
Naresh Bhagtani
Managing Director
Niche Software
Chief product architect of
Juvlon email marketing
Clients across the worl...
Coming up...
● Why email for mobile? Some stats and
forecasts of the Indian environment
● How? Design approaches with exam...
Poll: do you use smartphones?
India Mobile Internet Outlook
India will have 185 million
mobile Internet users by
June 2014.
- IAMAI and IMRB report (Jan...
Poll: which smartphone OS?
Smartphone OS share in India
India is Android country
● 91% Android
● 5.6% Windows
● 2.9% iOS
● 0.5% Others
IDC – Mobile T...
Smartphone OS share globally
The world is going Android too
● 78.6% Android
● 3.3% Windows
● 15.2% iOS
● 2.9% Others
IDC –...
Mobile Email Stats and facts
Email is the No.1 app on a smartphone
IDC and Facebook – “Always Connected” (2013)
Worldwide ...
Poll for email design worthiness
Designing Emails for mobile
BlueHornet “Consumer Views of Email Marketing” (2012)
If an email does not display correctly,
...
How do you design mobile emails?
Designing Emails for mobile
2 major approaches
● Mobile Only (first)
● Responsive design
Mobile Only design for emails
Simplistic, minimalist
● Think small screen, less resources
● Mobile email shows same on des...
Mobile Only email design examples
Mobile Only email design examples
Responsive Email Design
One Email, Different Versions
Adjust email depending on screen-size
● Use CSS3 @media queries
– De...
Responsive email design examples
Responsive email design examples
Responsive email design examples
Responsive email: Ltd Compatibility
Design Vs. Design
Design Vs. Design
Mobile Only design
● Works everywhere
● Barebone design
● Easy to create and
implement
● 51% mobile open...
And the winner is...
Mobile Only Email Design
takes the cake
But wait...
Is there something in between?
● Easy like mobile only
● Extensible to larger screens like responsive
● More d...
Take a look at this...
Hybrid design approach
● A two-column design (tables)
● Stacks content automatically on a mobile
● Extends automatically o...
Generic design tips
Design tips for mobile emails
KISS – Keep it Simple & Straightforward
● Large font in email body
– 14px text, 22px heading...
Design tips for mobile emails
20/40/80 Rule
www.analyticsnerd.net/mobile-optimized-email-in-1-easy-step/
● Sender name: 20...
Is this enough?
The big picture is still RoI
● Look beyond optimizing emails
● Optimize
– Landing pages
– Forms
Thank you
Questions
Naresh Bhagtani
naresh.bhagtani@nichelive.com
www.juvlon.com
Follow us @juvlon on Twitter
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Email on mobile...are you there yet

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available for making emails that render well and perform better. As a marketer, you need to capitalize on the mobile revolution.

Your responses will increase if you do some simple things to gear-up your email marketing for mobiles. Check the presentation to discover the right approach to email marketing for the mobile. This ppt covers

- Indian market size and share of email on mobiles
- How to make your email ready for mobile and desktop
- Tips to improve your mobile opens
- Great examples of real-world emails that swoon mobiles

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Email on mobile...are you there yet

  1. 1. Email on Mobile... Are you there yet? Naresh Bhagtani Talk about this webinar #juvlon
  2. 2. Naresh Bhagtani Managing Director Niche Software Chief product architect of Juvlon email marketing Clients across the world Consulting since 8 years on email marketing naresh.bhagtani@nichelive.com Presenter
  3. 3. Coming up... ● Why email for mobile? Some stats and forecasts of the Indian environment ● How? Design approaches with examples ● Design tips for mobile email ● Is this enough? ● Q&A
  4. 4. Poll: do you use smartphones?
  5. 5. India Mobile Internet Outlook India will have 185 million mobile Internet users by June 2014. - IAMAI and IMRB report (Jan 2014) In 2014, 207 million Indians will have smartphones. - Mediacells research (Jan 2014)
  6. 6. Poll: which smartphone OS?
  7. 7. Smartphone OS share in India India is Android country ● 91% Android ● 5.6% Windows ● 2.9% iOS ● 0.5% Others IDC – Mobile Tracker Sept 2013 91 5.6 2.90.5
  8. 8. Smartphone OS share globally The world is going Android too ● 78.6% Android ● 3.3% Windows ● 15.2% iOS ● 2.9% Others IDC – Mobile Tracker 2013 78.6 3.3 15.2 2.9
  9. 9. Mobile Email Stats and facts Email is the No.1 app on a smartphone IDC and Facebook – “Always Connected” (2013) Worldwide mobile email opens top 51% - Litmus Jan 2014 Email is the No.1 app on a smartphone IDC and Facebook – “Always Connected” (2013)
  10. 10. Poll for email design worthiness
  11. 11. Designing Emails for mobile BlueHornet “Consumer Views of Email Marketing” (2012) If an email does not display correctly, 69.7% subscribers will delete it immediately.
  12. 12. How do you design mobile emails?
  13. 13. Designing Emails for mobile 2 major approaches ● Mobile Only (first) ● Responsive design
  14. 14. Mobile Only design for emails Simplistic, minimalist ● Think small screen, less resources ● Mobile email shows same on desktop ● Usually single column works best
  15. 15. Mobile Only email design examples
  16. 16. Mobile Only email design examples
  17. 17. Responsive Email Design One Email, Different Versions Adjust email depending on screen-size ● Use CSS3 @media queries – Detect screen size – Display specific content on different devices ● Needs CSS skills
  18. 18. Responsive email design examples
  19. 19. Responsive email design examples
  20. 20. Responsive email design examples
  21. 21. Responsive email: Ltd Compatibility
  22. 22. Design Vs. Design
  23. 23. Design Vs. Design Mobile Only design ● Works everywhere ● Barebone design ● Easy to create and implement ● 51% mobile opens and rising ● 30% mobile only users Responsive design ● Limited compatibility ● Design in full glory ● Needs special design and HTML skills ● Desktop opens reducing ● Desktop-only users don't exist
  24. 24. And the winner is... Mobile Only Email Design takes the cake
  25. 25. But wait... Is there something in between? ● Easy like mobile only ● Extensible to larger screens like responsive ● More design capable like responsive Isn't there a hybrid design approach?
  26. 26. Take a look at this...
  27. 27. Hybrid design approach ● A two-column design (tables) ● Stacks content automatically on a mobile ● Extends automatically on the desktop ● Very simple to create in HTML ● No media queries required ● Can work well for product-grid display if HTML tables are coded correctly
  28. 28. Generic design tips
  29. 29. Design tips for mobile emails KISS – Keep it Simple & Straightforward ● Large font in email body – 14px text, 22px headings ● Large call-to-actions, buttons – 45 x 45px finger tap ● Minimum images, smaller and lower ● Single column ● Go on a “word diet”
  30. 30. Design tips for mobile emails 20/40/80 Rule www.analyticsnerd.net/mobile-optimized-email-in-1-easy-step/ ● Sender name: 20 characters or less ● Subject line: 40 characters or less ● Email headline: 80 chars or less, or at-least get the point across in the first 80 chars of the first sentence
  31. 31. Is this enough? The big picture is still RoI ● Look beyond optimizing emails ● Optimize – Landing pages – Forms
  32. 32. Thank you Questions Naresh Bhagtani naresh.bhagtani@nichelive.com www.juvlon.com Follow us @juvlon on Twitter

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