@juntajoe#BMABLAZEStop with the ContentJOE PULIZZIFOUNDER – CONTENT MARKETING INSTITUTE
OWNEDCOMPELLINGCONSISTENTBEHAVIORCHANGE
The FurrowJohn Deere1.5m circulation15 languages40 countries
@juntajoe#BMABLAZE
@juntajoe#BMABLAZESearch EngineOptimizationLeadGenerationSocial MediaSTORYTELLING
@juntajoe#BMABLAZEhttp://bitly.com/cm-research
TECHTALENTACCEPTANCESOCIALGOOGLESource: cancerbattlefield.com
@juntajoe#BMABLAZEUSAGE91/100http://bitly.com/cm-research
@juntajoe#BMABLAZESource: sodahead.com
@juntajoe#BMABLAZEEFFECTIVENESS36/100http://bitly.com/cm-research
@juntajoe#BMABLAZE
@juntajoe#BMABLAZEStrategy
@juntajoe#BMABLAZESTRATEGY10/100http://bitly.com/cm-research
@juntajoe#BMABLAZE17.5(average)http://bitly.com/cm-research
@juntajoe#BMABLAZESource: http://zimbabwesituation.com
@juntajoe#BMABLAZENYDailyNews.com
@juntajoe#BMABLAZE
@juntajoe#BMABLAZEProblem:Need More Content(WELL, NOT REALLY)
@juntajoe#BMABLAZE
@juntajoe#BMABLAZE
@juntajoe#BMABLAZE
@juntajoe#BMABLAZE
@juntajoe#BMABLAZE
@juntajoe#BMABLAZEEnter theContent MarketingMission Statement
@juntajoe#BMABLAZEWhy?
@juntajoe#BMABLAZEWhy?Welcome to Inc.com, the place whereentrepreneurs and business owners canfind useful information, adv...
@juntajoe#BMABLAZEWhy?1. Core Target Audience2. What Will Be Delivered3. The Outcome for theAudienceWelcome to Inc.com, th...
Social MediaPublic RelationsMarketingEmailMobileSearch
No More ContentUntil You Do These3 Things
Create Your ContentMarketing MissionStatement
Get the Statement inFront of EVERY ContentCreator
Get Uncomfortable –If you don’t feel like you are goingto drive off the road, you aren’tmoving fast enoughMario Andretti
@juntajoe#BMABLAZEThank YouWeek of Sept. 9, 2013CLEVELAND, OHAvailable Now on Pre-Order
Stop the Content Marketing Please #BMABlaze
Stop the Content Marketing Please #BMABlaze
Stop the Content Marketing Please #BMABlaze
Stop the Content Marketing Please #BMABlaze
Stop the Content Marketing Please #BMABlaze
Stop the Content Marketing Please #BMABlaze
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Stop the Content Marketing Please #BMABlaze

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Joe Pulizzi's closing keynote presentation at the 2013 Business Marketing Association (BMA) national event on why we need to stop creating more content. Content marketing is hot right now, but 90% of all marketers DO NOT have a content strategy. That is create chaos for us and our customers and something needs to be done...Now.

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Stop the Content Marketing Please #BMABlaze

  1. 1. @juntajoe#BMABLAZEStop with the ContentJOE PULIZZIFOUNDER – CONTENT MARKETING INSTITUTE
  2. 2. OWNEDCOMPELLINGCONSISTENTBEHAVIORCHANGE
  3. 3. The FurrowJohn Deere1.5m circulation15 languages40 countries
  4. 4. @juntajoe#BMABLAZE
  5. 5. @juntajoe#BMABLAZESearch EngineOptimizationLeadGenerationSocial MediaSTORYTELLING
  6. 6. @juntajoe#BMABLAZEhttp://bitly.com/cm-research
  7. 7. TECHTALENTACCEPTANCESOCIALGOOGLESource: cancerbattlefield.com
  8. 8. @juntajoe#BMABLAZEUSAGE91/100http://bitly.com/cm-research
  9. 9. @juntajoe#BMABLAZESource: sodahead.com
  10. 10. @juntajoe#BMABLAZEEFFECTIVENESS36/100http://bitly.com/cm-research
  11. 11. @juntajoe#BMABLAZE
  12. 12. @juntajoe#BMABLAZEStrategy
  13. 13. @juntajoe#BMABLAZESTRATEGY10/100http://bitly.com/cm-research
  14. 14. @juntajoe#BMABLAZE17.5(average)http://bitly.com/cm-research
  15. 15. @juntajoe#BMABLAZESource: http://zimbabwesituation.com
  16. 16. @juntajoe#BMABLAZENYDailyNews.com
  17. 17. @juntajoe#BMABLAZE
  18. 18. @juntajoe#BMABLAZEProblem:Need More Content(WELL, NOT REALLY)
  19. 19. @juntajoe#BMABLAZE
  20. 20. @juntajoe#BMABLAZE
  21. 21. @juntajoe#BMABLAZE
  22. 22. @juntajoe#BMABLAZE
  23. 23. @juntajoe#BMABLAZE
  24. 24. @juntajoe#BMABLAZEEnter theContent MarketingMission Statement
  25. 25. @juntajoe#BMABLAZEWhy?
  26. 26. @juntajoe#BMABLAZEWhy?Welcome to Inc.com, the place whereentrepreneurs and business owners canfind useful information, advice, insights,resources and inspiration for runningand growing their businesses.
  27. 27. @juntajoe#BMABLAZEWhy?1. Core Target Audience2. What Will Be Delivered3. The Outcome for theAudienceWelcome to Inc.com, the place whereentrepreneurs and business owners canfind useful information, advice, insights,resources and inspiration for runningand growing their businesses.
  28. 28. Social MediaPublic RelationsMarketingEmailMobileSearch
  29. 29. No More ContentUntil You Do These3 Things
  30. 30. Create Your ContentMarketing MissionStatement
  31. 31. Get the Statement inFront of EVERY ContentCreator
  32. 32. Get Uncomfortable –If you don’t feel like you are goingto drive off the road, you aren’tmoving fast enoughMario Andretti
  33. 33. @juntajoe#BMABLAZEThank YouWeek of Sept. 9, 2013CLEVELAND, OHAvailable Now on Pre-Order

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