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Stop the Content Marketing Please #BMABlaze
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Stop the Content Marketing Please #BMABlaze

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Joe Pulizzi's closing keynote presentation at the 2013 Business Marketing Association (BMA) national event on why we need to stop creating more content. Content marketing is hot right now, but 90% of ...

Joe Pulizzi's closing keynote presentation at the 2013 Business Marketing Association (BMA) national event on why we need to stop creating more content. Content marketing is hot right now, but 90% of all marketers DO NOT have a content strategy. That is create chaos for us and our customers and something needs to be done...Now.

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Stop the Content Marketing Please #BMABlaze Stop the Content Marketing Please #BMABlaze Presentation Transcript

  • @juntajoe#BMABLAZEStop with the ContentJOE PULIZZIFOUNDER – CONTENT MARKETING INSTITUTE
  • OWNEDCOMPELLINGCONSISTENTBEHAVIORCHANGE
  • The FurrowJohn Deere1.5m circulation15 languages40 countries
  • @juntajoe#BMABLAZE
  • @juntajoe#BMABLAZESearch EngineOptimizationLeadGenerationSocial MediaSTORYTELLING
  • @juntajoe#BMABLAZEhttp://bitly.com/cm-research
  • TECHTALENTACCEPTANCESOCIALGOOGLESource: cancerbattlefield.com
  • @juntajoe#BMABLAZEUSAGE91/100http://bitly.com/cm-research
  • @juntajoe#BMABLAZESource: sodahead.com
  • @juntajoe#BMABLAZEEFFECTIVENESS36/100http://bitly.com/cm-research
  • @juntajoe#BMABLAZE
  • @juntajoe#BMABLAZEStrategy
  • @juntajoe#BMABLAZESTRATEGY10/100http://bitly.com/cm-research
  • @juntajoe#BMABLAZE17.5(average)http://bitly.com/cm-research
  • @juntajoe#BMABLAZESource: http://zimbabwesituation.com
  • @juntajoe#BMABLAZENYDailyNews.com
  • @juntajoe#BMABLAZE
  • @juntajoe#BMABLAZEProblem:Need More Content(WELL, NOT REALLY)
  • @juntajoe#BMABLAZE
  • @juntajoe#BMABLAZE
  • @juntajoe#BMABLAZE
  • @juntajoe#BMABLAZE
  • @juntajoe#BMABLAZE
  • @juntajoe#BMABLAZEEnter theContent MarketingMission Statement
  • @juntajoe#BMABLAZEWhy?
  • @juntajoe#BMABLAZEWhy?Welcome to Inc.com, the place whereentrepreneurs and business owners canfind useful information, advice, insights,resources and inspiration for runningand growing their businesses.
  • @juntajoe#BMABLAZEWhy?1. Core Target Audience2. What Will Be Delivered3. The Outcome for theAudienceWelcome to Inc.com, the place whereentrepreneurs and business owners canfind useful information, advice, insights,resources and inspiration for runningand growing their businesses.
  • Social MediaPublic RelationsMarketingEmailMobileSearch
  • No More ContentUntil You Do These3 Things
  • Create Your ContentMarketing MissionStatement
  • Get the Statement inFront of EVERY ContentCreator
  • Get Uncomfortable –If you don’t feel like you are goingto drive off the road, you aren’tmoving fast enoughMario Andretti
  • @juntajoe#BMABLAZEThank YouWeek of Sept. 9, 2013CLEVELAND, OHAvailable Now on Pre-Order