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Stop the Content Marketing Please #BMABlaze

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Joe Pulizzi
Joe Pulizzi

Joe Pulizzi's closing keynote presentation at the 2013 Business Marketing Association (BMA) national event on why we need to stop creating more content. Content marketing is hot right now, but 90% of all marketers DO NOT have a content strategy. That is create chaos for us and our customers and something needs to be done...Now.

BusinessTechnology
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@juntajoe #BMABLAZE Stop with the Content JOE PULIZZI FOUNDER – CONTENT MARKETING INSTITUTE
OWNED COMPELLING CONSISTENT BEHAVIOR CHANGE
The Furrow John Deere 1.5m circulation 15 languages 40 countries
@juntajoe #BMABLAZE
@juntajoe #BMABLAZE Search Engine Optimization Lead Generation Social Media STORYTELLING
@juntajoe #BMABLAZE http://bitly.com/cm-research
TECH TALENT ACCEPTANCE SOCIAL GOOGLE Source: cancerbattlefield.com
@juntajoe #BMABLAZE USAGE 91/100 http://bitly.com/cm-research
@juntajoe #BMABLAZE Source: sodahead.com
@juntajoe #BMABLAZE EFFECTIVENES S 36/100 http://bitly.com/cm-research
@juntajoe #BMABLAZE
@juntajoe #BMABLAZE Strategy
@juntajoe #BMABLAZE STRATEGY 10/100 http://bitly.com/cm-research
@juntajoe #BMABLAZE 17.5 (average) http://bitly.com/cm-research
@juntajoe #BMABLAZE Source: http://zimbabwesituation.com
@juntajoe #BMABLAZE NYDailyNews.com
@juntajoe #BMABLAZE
@juntajoe #BMABLAZE Problem: Need More Content (WELL, NOT REALLY)
@juntajoe #BMABLAZE
@juntajoe #BMABLAZE
@juntajoe #BMABLAZE
@juntajoe #BMABLAZE
@juntajoe #BMABLAZE
@juntajoe #BMABLAZE Enter the Content Marketing Mission Statement
@juntajoe #BMABLAZE Why?
@juntajoe #BMABLAZE Why? Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.
@juntajoe #BMABLAZE Why? 1. Core Target Audience 2. What Will Be Delivered 3. The Outcome for the Audience Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.
Social Media Public Relations Marketing Email Mobile Search
No More Content Until You Do These 3 Things
Create Your Content Marketing Mission Statement
Get the Statement in Front of EVERY Content Creator
Get Uncomfortable – If you don’t feel like you are going to drive off the road, you aren’t moving fast enough Mario Andretti
@juntajoe #BMABLAZE Thank You Week of Sept. 9, 2013 CLEVELAND, OH Available Now on Pre-Order

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