About Joe Pulizzi, author, speaker and entrepreneur, is a content marketing expert dedicated to helping companies grow profits by creating better content. One of the founders of the content marketing movement, Joe launched what is now the Content Marketing Institute back in 2007 as a true online resource for those interested in content marketing and brand storytelling. Joe started using the term "content marketing" back in 2001.
CMI publishes Chief Content Officer magazine and produces Content Marketing World - now the largest content marketing event in the world. Joe’s latest book, Content Inc., details a revolutionary new way for startups to succeed by building audiences.