Facebook deck conference call 3
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This document provides an agenda for a conference call about leveraging social media for arts nonprofits. It includes instructions for contacting customer support if needed, muting lines, and typing questions into the chat. The agenda covers reflecting on past Facebook experiments, discussing micro content strategies, peer assistance, and next steps which involve documenting experiments on a wiki and applying for an implementation grant. Participants are asked to share what they have practiced on Facebook and learned over the past month.
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Facebook deck conference call 3
- 1. Welcome! If you experience any technical difficulties logging into the system, please contact Ready/Talk Customer support: 800.843.9166 Please use *6 to Mute your conference line While we’re waiting for everyone to arrive Type into the chat: What is your burning question about effective Facebook?
- 2. This call is being recorded * 2 Flickr Photo by Malinki
- 3. LEVERAGING SOCIAL MEDIA: BECOMING A NETWORKED ARTS NONPROFIT Facebook Cohort GroupConference Call 3: July 11, 2011 Track 1: Beginner Beth Kanter and Julie Pippert, Zoetica
- 5. Agenda Roll Call (5 minutes)Where we’ve been, where we’re headed (15 minutes)Facebook Experiment: Micro Content Strategies(15 minutes)Peer Assist (20 minutes) Reflection and Next Call (5 minutes)
- 6. Roll Call: Phone/Voice When I call your name, Unmute by *7, say hello and Mute by *6 Type into the chat: Last month we shared some tips about engagement on Facebook. What did you put in practice? What did you learn? Where did you get stuck?
- 7. Wiki: Remember Your Journals http://zoetica-training.wikispaces.com/Participants+Track+1 Reflections to add as you: What did you do? What did you learn?What is not yet clear?
- 8. Learning Culmination WorkshopWeek of October 10th Face-to-Face Workshop Present your experiment: What you did Results Lessons Learn Ignite Style Presentation OR Small Group Verbal Presentation
- 9. Implementation Grant: $2,500
- 10. Facebook Micro Content Strategy
- 11. Charting: What are your planned events, web content, and opportunities for the year? Micro Content for FB
- 12. Chop Shop
- 13. Don’t Automate Posting on Facebook
- 22. Be Human: Show A Personal Side To Your Organization
- 25. Peer Assist *6 mute *7 unmute
- 27. Type into Chat: What is one thing you are going to do for your Twitter experiment before we meet again?Check out the Facebook experiment on the wiki: Homework: Step 7/8 Notes on the Wiki, Next Meeting August 3rd
Editor's Notes
- Pre-Conference CallInformation for Participants Login Information866-740-1260Code: 740-5939http://www.readytalk.comTechnical InformationAs people arrive, welcome them by name – tell them you’ll be getting starting promptly on the hourAs people arrive, remind them about mute and un mute commands and ask them to mute their phonesEvery few minutes give a count down until you’re getting startingAs new people arrive, tell them who is already on the line – give organization name, person name Tell people that the conference call is going to be interactive and that each person is going to have an opportunity to speak or type into the chat
- http://www.flickr.com/photos/malinki/2621920871/sizes/o/Start recording about 2 minutes late to let people join *2
- Official Welcome
- The reason we’re asking you to keep a journal is because it will make the final face-to-face workshop the week of October 10th easier.
- You will have to participate in the peer share workshop the week of October 10th and finish your experiment to be eligible.
- http://www.flickr.com/photos/yandle/844341197/Lay out all planned communication and marketing events and opportunities for the year and determine which ones you want to socialize …
- http://www.flickr.com/photos/civisi/2930794542/sizes/o/in/photostream/If you have lots of content – like a season brochure, chop it upThink of your content as a series – small pieces loosely joined
- http://www.flickr.com/photos/s4xton/46111http://www.flickr.com/photos/mcaven/4319012152/2546/As much as you want to link your Twitter account to Facebook or feed your blog to Facebook, not a good ideaFacebook doesn’t promote it as much in people’s feeds.
- CurationWe will create content that involves retweeting relevant information, relaying partner content, asking questions, starting discussions, uploading photos and videos, and engaging in conversations both on Twitter and Facebook.
- The photos that you post on social media networks are a great chance for your organization to show off a side that your clients may not often get to see. You shouldn’t just put up the same photos you have on your website or in your advertising. Show something a little less formal to humanize your organization and show the personalities of the people who work there.Here we see Arts as Healing using their Facebook photos to show their staff at a local Cancer Wellness Fair.
- It could also be beneficial to post photos of events that involve other organizations. If the photos are decent, these organizations will likely share your photos (and thus your organization and brand) with their followers. In addition to posting the photos to your Facebook page, make sure that you tell these organizations about the photos.For instance, maybe you sponsored a fundraising event in partnership with a few other organizations. You could put up photos showcasing the event and let these other organizations know about the photos. Not only are you sharing the positive contribution you’ve made, but you are also providing content that your partnering organizations will likely want to share with their followers, all the while driving more traffic to your Facebook page.To help spread the word on Facebook, you should tag the other organizations in your post announcing your new photos. Once you’ve uploaded the photos to an album and published them, follow these steps to tag other organizations:Like the other organizations by going to their Facebook pages and clicking the “Like” button.Return to your organization’s Facebook page and click the “wall” link on the left sidebar.Beside “Share:” make sure that “Status” is selected.In your status announcing your new photos, include a tag to the other organization by typing @ and then the organization’s name.Select the other organization from the popup menu.Click the blue “Share” button.
- #2: Make Sure Your Photos Represent Your Brand WellThe photos you use will represent your brand and your organization to the casual observer. As such, it’s important that they show that you took some time and put in a bit of thought. Don’t upload too many photos of the same subject. Pick the best and only show those.In addition, some basic photo editing can go a long way. Start with cropping your photos to highlight the subject you are showcasing. Throw out any photos that are blurry. Consider experimenting with some black and white photos to stand out and give a different look.Get creative and have fun, but remember the goal is to showcase your organization. For instance, crop photos to showcase staff members and leave nothing extraneous to distract from the main subject of the photo.
- Peer Discussion (15 minutes)Now It is Time for Us To Ask/Answer Questions and Share TipsLet’s go in alphabetical order by organization name. I want to give everyone a chance to speak for a few minutes. So, please be brief as possible. If you don’t want to talk that’s okay too – just let me know.Call out the organization, tell them to unmute – and ask:What questions do you have about tips just shared?What will you put into practice this month?
- Reflection and Closing (5 minutes)I want everyone to take a silent minute and reflect on what steps you need to do this month before we meet again for your Twitter experiment. Type it into the chat.