There's An App for That
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Exploring how companies can use mobile apps to drive business and connect with consumers in brand new ways.
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There's An App for That
- 1. There’s An App for That Using Mobile Apps to Drive Business
- 3. “We no longer need to be tethered to a desktop computer in order to use the internet to interact with the world around us.” - Hamilton Chan, CEO, Paperlinks
- 5. 3.6 Billion People around the world have a mobile phone
- 6. 91% of Americans currently use a mobile phone Source: arstechnica “Wireless Survey: 91% of Americans use cell phones”
- 7. By end of 2011 1 in 2 Americans will own a smartphone
- 8. Mobile will become the most common way of accessing the internet by… 2014 Source: KPCB “Top 10 Mobile Trends for Feb 2011
- 9. Post-PC Era
- 11. A tribute to all mobile apps... …but mostly iPhone apps
- 12. If You Don’t Have an iPhone…
- 13. Market Share 10,000,000,000 Number of app downloads from Apple’s App Store
- 14. iTunes App Store (as of 6.20.11) Total Apps Seen in US App Store: 520,506Number of Active Publishers in the US App Store: 91,350 Current Average App Price: $2.25Current Average Game Price: $1.06 Most Popular Categories1 - Games (62064 active)2 - Books (55824 active)3 - Entertainment(44762 active)4 - Education (36632 active)5 - Lifestyle (31459 active) Source: 148Apps.biz
- 16. News On The Go
- 17. Entertainment
- 18. Travel Apps
- 19. Mobile Games
- 20. Multi Platform Approach Many marketers are beginning to take a multi-platform approach to building native mobile apps to increase reach Dreamforce 2010 (featuring Salesforce Chatter) Created by:
- 21. Kayak
- 22. Twitter
- 23. DirectTV
- 24. Tiffany & Co.
- 25. Kraft
- 26. REI Snow & Ski Report by REI will help you figure out how best to spend your time up at the mountain. Add up to 12 resorts via GPS or pick them from a world wide list. Get push notifications when there is new snow and when vital conditions are updated such as the amount of trails open, snowfall over the last 72 hours, and more
- 27. Chipotle One of Chipotle’s advantages is that it’s a quick meal. By releasing an iPhone ordering app, it became even quicker. Locate the nearest Chipotle, place your order and pay without logging into a computer or waiting in line.
- 28. Mobile Payments
- 31. Two are going away. Pick one.
- 32. App Meets Print Ad
- 34. Mobile Billboard, Minus the App
- 36. Say What?
- 37. Questions
Editor's Notes
- Similar to Social Media, “going mobile” has become the latest buzz word/hot topic in business. We’ve know some of you have already tested some mobile tactics and that most are discussing it…so today we want to accomplish a few things:Let you know that you’re right on track in having these conversationsProvide you with a few on-the-surface examples of companies using mobile to drive business (external & Disney)Highlight the “shiny new object” syndrome…just as is the case with Social Media, it’s easy to get wrapped up in the latest & greatest
- Although all of these new technologies are powerful/cool from a functionality perspective, it’s really the fundamental shifts we are seeing in consumer behavior as a result of their massive adoption. Consumers now want & expect to be communicated with on their own terms….both in their personal lives & how they interact w/ brands/products
- Similar to Social Media, “going mobile” has become the latest buzz word/hot topic in business. We’ve know some of you have already tested some mobile tactics and that most are discussing it…so today we want to accomplish a few things:Let you know that you’re right on track in having these conversationsProvide you with a few on-the-surface examples of companies using mobile to drive business (external & Disney)Highlight the “shiny new object” syndrome…just as is the case with Social Media, it’s easy to get wrapped up in the latest & greatest
- Mobile truly is global. In fact, parts of Africa and India are seeing the highest rates of adoption as this is their first phone and especially their first computer.
- Over 285 million are mobile subscribers257 million data-capable devices (SMS, MMS, WAP browsing)
- Although all of these new technologies are powerful/cool from a functionality perspective, it’s really the fundamental shifts we are seeing in consumer behavior as a result of their massive adoption.
- So knowing this, we need to begin to re-imagine & re-invent how we communicate with our Guests/clientsLooking beyond documents & websites
- Apple is leading the way with 17 million app downloads per day, followed by Android at 11 million per day
- Additional 60K appssince last month & additional 20K publishers
- Starbucks Card Mobile – App that you just enter in your card number & your iPhone becomes your Starbucks card. More than 3 million people have paid with this, making Starbucks the largest mobile payment network.Square – growing at a rate of 100K merchants per month and now doing over $3MM per day in transactions
- Square is accompanied by a mobile wallet system that sets up personal tabs with merchants, searches for locations, and keeps track of receipts
- How do you persuade drivers of the benefits of a car, via print advertising? And without getting them to do a real-life test drive? Volkswagen in Norway addressed this by creating an app which allows users to 'test drive' the car within a print ad, using Augmented Reality.The print ads appeared in some of Norway's most popular print publications. Having downloaded the app, readers held their phone over the print ad to make the car 'drive' and could test out three different features of the vehicle: Lane Assist, Adaptive Lights and Cruise Control.
- People enjoy getting something for free, at a check-in on Foursquare for example. And they do it over and over again.