Competitiveness: the ability to successfully channel a competitive spirit into winning business tactics; thrives when challenged to succeed; avoids backing away from potential failure at all costs; competes with self as readily as against others
Marketing Management 16th edition by Philip Kotler test bank.docx
Competency Snapshot: Competitiveness
1. Competitiveness
Has the ability to successfully channel a competitive spirit into winning business tactics; thrives when challenged to succeed;
avoids backing away from potential failure at all costs; competes with self as readily as against others