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Reducing Energy Consumption
from the Core to the Edge
with JouleX and Cisco EnergyWise
Session ID-BRKGS-2004
Josef Brunner
founder and chief architect
JouleX
Save Energy, Save Money, Save the Environment




                                                                 Enterprise Energy Management
                                                                                Quickly identify energy waste

                                                                                Reduce energy usage and costs

                                                                                Lower carbon emissions

                                                                                Agentless, network-based architecture
                                                                                means no costly agents
   Presentation_ID   © 2012 Cisco and/or its affiliates. All rights reserved.       Cisco Public                        3
JouleX: Enterprise Energy Management


 Leader in the Enterprise Energy Management space
 Founded in 2009 with offices across Europe, Asia and the US
 Founders have deep networking and security background –
  including founders of Internet Security Systems (ISS)
 Privately held, venture backed.


 Flagship product: JouleX Energy Manager (JEM) v3.0, patent-
  pending technology
 Industry awards of note




     Presentation_ID   © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public   4
Several Drivers for Explosive Growth in the Energy
Management Market




   Environment                                                                                       Data Center




   Regulatory                                                                                        Corporate
  Requirements                                                                                       Citizenship


                                 Escalating                                            Competitive
                                Energy Prices                                           Pressures

   Presentation_ID   © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public                       5
Identifying Energy Waste




                                                                                                  Actual
                                                                                                  Energy Usage

   IT & FACILITIES
   INFRASTRUCTURE
                                                      ENERGY WASTE

                     Energy
                     Needed




   Presentation_ID      © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public                  6
Monitor, Analyze and Control Energy


                                                                                                                Measure Energy Consumption and
                                                                                                                Utilization of ALL network-
                                                                                                                connected devices and systems:
                                                                                                  Monitor          • Distributed Office Network
                                                                                                                      • PCs, MAC, VoIP phones,
                                                                                                                        access points, copiers, printers,
                          Control                                                                                       etc.
                                                                                                                   • Data Center
                                                                                                                      • Servers, routers, switches,
•   Event Based Policy                                                                                                  storage
•   Rule Based Policy
                                                                    ENERGY                                         • Facilities
•   Energy Use Simulation                                            USAGE                                            • HVAC, Lighting, PDU
•   ROI Modeling
•   Device Utilization
•   Load AdaptiveTM Computing



                                                                                                       Powerful Energy Intelligence
                                                                                                        • Energy Cost
                                                                                                        • Energy Usage
                                                                                    Analyze             • Energy Reduction
                                                                                                        • Carbon Emissions
                                                                                                        • Date/Time
                                                                                                        • Location
                                                                                                        • Cost Center
        Presentation_ID      © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public                                                   7
For All Network Based Devices And Systems


  Distributed Office Network                                                                              Facilities


                                                                               Laptops
  Thin Clients        Desktops                    Servers                                                                Lighting         CRAC
                                                                                                           HVAC



 Access Points                                 VoIP Phones                      Printers                          Video Cameras
                       MACs                                                                                                         Access Control
                                                                                                                                       System


   Data Center
                                                                                  Routers       Switches

                                                                                                                                    UPS
                                                                 Core
                                                                Switches

        IBM Mainframes
                                                                                                   CPUs



                                                                                                                   Storage
            Blade Servers                Servers                          Virtualized Servers                                             PDU
    Presentation_ID         © 2012 Cisco and/or its affiliates. All rights reserved.       Cisco Public                                              8
Quick Time To Value




                                                                  EXPENSIVE                      NETWORK
       SOFTWARE
                                                                  HARDWARE                     CONFIGURATION
        AGENTS
                                                                   METERS                        CHANGES




   Presentation_ID   © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public                   9
Consolidated Energy Dashboard for all your IT and
Facilities Infrastructure




                                                              Active Directory/
       Systems and                                                 LDAP
                                                                                                         Network
          Asset
                                                                                                        Management
       Management




                                                                                                       Access Control/
          Building
                                                                                                           Badge
         Automation
                                                                                                        Management
                                                                                 VoIP




    Presentation_ID   © 2012 Cisco and/or its affiliates. All rights reserved.          Cisco Public                     10
How Much Could I Possibly Save


 “What-If” Scenarios                                                               Scenario #1

                                                                                                     Scenario #2

                                                                                                                   Scenario #3




              Policy




                                             Save $X

                                                                                  Save $Y
  SANDBOX
                                                                                                     Save $Z
    Presentation_ID    © 2012 Cisco and/or its affiliates. All rights reserved.       Cisco Public                               11
Asset Connectors


    Time-Based                         Event-Based                                     Location-Based          Data Center




Facilities:                         Demand Response:
                                    Respond to Energy                                   Using GPS Smart    Load Adaptive Networking
Set Points                                                                              Phone and Badge    Scale switch performance
                                    events with policies
                                                                                        Management         based upon network load
Distributed Office:
PC Power Mgmt                       Systems
                                    Management:                                         Integrates with:   Enable EEE in the DC
Wireless Access Point                                                                   Facilities
VoIP Handset                        Integration with
                                    Systems                                             PC Power Mgmt      Load Adaptive Computing
                                    Management tools                                    VoIP Handsets      Scale server performance
                                    and user                                                               based upon utilization
                                    authentication events
                                                                                                           Maximize VM Energy
                                                                                                           Efficiency


          Presentation_ID   © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public                               12
JouleX Energy Manager™ Architecture


    Enterprise
     Energy
                                                                                                                Cloud                                Mobile
    Reporting
                                         Employee Portal

                                                                                                                                              GPS

                                                                                                      Energy
                                                                                                      Manager
     JouleX
     Energy                                                                                                                      Non-IP

     Manager                                                  PoE                                Non-PoE
                                                                                                                                               - Fieldserver
                                                                                                     IPMI             SNMP                     - Echelon
•   Discovery & Measurement                                                                          WMI               Web
•   Analysis & Simulation                                                                            vPro            Services    BacNET
•   Policy & Control                                                          Cisco                  SSH            Intel DCM   LonWorks
                                                                            EnergyWise                                           ModBUS
•   Reporting & Decision Support




     Devices &
     Systems

                                                                                                    Data Center                       Facilities
                                                  Distributed Office                                  Data Center                       Facilities



            Presentation_ID        © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public                                                     13
Map Server Energy Consumption with Utilization




   Presentation_ID   © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public   14
Set Energy Policies for Optimization




    Presentation_ID   © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public   15
Sustainable Procurement: Energy as a Purchasing Factor




   Presentation_ID   © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public   16
Realtime Enterprise-wide Energy Visibility




    Presentation_ID   © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public   17
Set Alerts for Data Center Energy Thresholds




   Presentation_ID   © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public   18
Detailed Reports on Device Utilization




    Presentation_ID   © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public   19
Case Study




   Presentation_ID   © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public   20
The Challenge for a Large Bank in Europe




       Visibility: Device Power Consumption…?
       10.000 Switches
       58.000 ATM Devices
       250.000 Thin Client & Fat Client Desktops & Monitors




    Presentation_ID   © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public   21
The Solution




                      JouleX Energy Manager (JEM)
                                  and
                           Cisco EnergyWise




    Presentation_ID   © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public   22
The Solution


  With JouleX Energy Manager (JEM) and Cisco
  EnergyWise, the customer was able to:


     Measure Energy Consumption
       Measure Utilization
       Compare Energy Efficiency of Switching Devices
       Forecast Precise Energy Demand




    Presentation_ID   © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public   23
Bottom Line




     50% Energy Cost Reduction

     Estimated Annual Savings = € 24 Million Per Year




   Presentation_ID   © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public   24
Summary




                     Up to 60% Reduction in Annual Energy Costs
                     Significant ROI in 3-6 Months
                     Reduced Carbon Footprint
                     Good for the Environment




   Presentation_ID      © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public   25
See JouleX and Cisco EnergyWise in Action: Booth G7




                                                                                JouleX Energy Manager
                                                                                   For EnergyWise


                                   Further reduce costs by extending EnergyWise
                                 from the core to the edge
                                   Get the most from other Cisco investments:
                                            VoIP (deep sleep feature)
                                            Unified Computing System (UCS) (power-capping)
                                            PoE Plus and Virtual Desktop Infrastructure (VDI)
                                        Try it FREE today! www. jouleX.net

   Presentation_ID   © 2012 Cisco and/or its affiliates. All rights reserved.    Cisco Public           26
Thank you.




  Presentation_ID   © 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public   27

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Reduce Energy Costs with JouleX and Cisco EnergyWise

  • 1. Reducing Energy Consumption from the Core to the Edge with JouleX and Cisco EnergyWise Session ID-BRKGS-2004
  • 2. Josef Brunner founder and chief architect JouleX
  • 3. Save Energy, Save Money, Save the Environment Enterprise Energy Management Quickly identify energy waste Reduce energy usage and costs Lower carbon emissions Agentless, network-based architecture means no costly agents Presentation_ID © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 3
  • 4. JouleX: Enterprise Energy Management  Leader in the Enterprise Energy Management space  Founded in 2009 with offices across Europe, Asia and the US  Founders have deep networking and security background – including founders of Internet Security Systems (ISS)  Privately held, venture backed.  Flagship product: JouleX Energy Manager (JEM) v3.0, patent- pending technology  Industry awards of note Presentation_ID © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 4
  • 5. Several Drivers for Explosive Growth in the Energy Management Market Environment Data Center Regulatory Corporate Requirements Citizenship Escalating Competitive Energy Prices Pressures Presentation_ID © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 5
  • 6. Identifying Energy Waste Actual Energy Usage IT & FACILITIES INFRASTRUCTURE ENERGY WASTE Energy Needed Presentation_ID © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 6
  • 7. Monitor, Analyze and Control Energy Measure Energy Consumption and Utilization of ALL network- connected devices and systems: Monitor • Distributed Office Network • PCs, MAC, VoIP phones, access points, copiers, printers, Control etc. • Data Center • Servers, routers, switches, • Event Based Policy storage • Rule Based Policy ENERGY • Facilities • Energy Use Simulation USAGE • HVAC, Lighting, PDU • ROI Modeling • Device Utilization • Load AdaptiveTM Computing Powerful Energy Intelligence • Energy Cost • Energy Usage Analyze • Energy Reduction • Carbon Emissions • Date/Time • Location • Cost Center Presentation_ID © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 7
  • 8. For All Network Based Devices And Systems Distributed Office Network Facilities Laptops Thin Clients Desktops Servers Lighting CRAC HVAC Access Points VoIP Phones Printers Video Cameras MACs Access Control System Data Center Routers Switches UPS Core Switches IBM Mainframes CPUs Storage Blade Servers Servers Virtualized Servers PDU Presentation_ID © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 8
  • 9. Quick Time To Value EXPENSIVE NETWORK SOFTWARE HARDWARE CONFIGURATION AGENTS METERS CHANGES Presentation_ID © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 9
  • 10. Consolidated Energy Dashboard for all your IT and Facilities Infrastructure Active Directory/ Systems and LDAP Network Asset Management Management Access Control/ Building Badge Automation Management VoIP Presentation_ID © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 10
  • 11. How Much Could I Possibly Save “What-If” Scenarios Scenario #1 Scenario #2 Scenario #3 Policy Save $X Save $Y SANDBOX Save $Z Presentation_ID © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 11
  • 12. Asset Connectors Time-Based Event-Based Location-Based Data Center Facilities: Demand Response: Respond to Energy Using GPS Smart Load Adaptive Networking Set Points Phone and Badge Scale switch performance events with policies Management based upon network load Distributed Office: PC Power Mgmt Systems Management: Integrates with: Enable EEE in the DC Wireless Access Point Facilities VoIP Handset Integration with Systems PC Power Mgmt Load Adaptive Computing Management tools VoIP Handsets Scale server performance and user based upon utilization authentication events Maximize VM Energy Efficiency Presentation_ID © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 12
  • 13. JouleX Energy Manager™ Architecture Enterprise Energy Cloud Mobile Reporting Employee Portal GPS Energy Manager JouleX Energy Non-IP Manager PoE Non-PoE - Fieldserver IPMI SNMP - Echelon • Discovery & Measurement WMI Web • Analysis & Simulation vPro Services BacNET • Policy & Control Cisco SSH Intel DCM LonWorks EnergyWise ModBUS • Reporting & Decision Support Devices & Systems Data Center Facilities Distributed Office Data Center Facilities Presentation_ID © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 13
  • 14. Map Server Energy Consumption with Utilization Presentation_ID © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 14
  • 15. Set Energy Policies for Optimization Presentation_ID © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 15
  • 16. Sustainable Procurement: Energy as a Purchasing Factor Presentation_ID © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 16
  • 17. Realtime Enterprise-wide Energy Visibility Presentation_ID © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 17
  • 18. Set Alerts for Data Center Energy Thresholds Presentation_ID © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 18
  • 19. Detailed Reports on Device Utilization Presentation_ID © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 19
  • 20. Case Study Presentation_ID © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 20
  • 21. The Challenge for a Large Bank in Europe Visibility: Device Power Consumption…? 10.000 Switches 58.000 ATM Devices 250.000 Thin Client & Fat Client Desktops & Monitors Presentation_ID © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 21
  • 22. The Solution JouleX Energy Manager (JEM) and Cisco EnergyWise Presentation_ID © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 22
  • 23. The Solution With JouleX Energy Manager (JEM) and Cisco EnergyWise, the customer was able to: Measure Energy Consumption Measure Utilization Compare Energy Efficiency of Switching Devices Forecast Precise Energy Demand Presentation_ID © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 23
  • 24. Bottom Line 50% Energy Cost Reduction Estimated Annual Savings = € 24 Million Per Year Presentation_ID © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 24
  • 25. Summary Up to 60% Reduction in Annual Energy Costs Significant ROI in 3-6 Months Reduced Carbon Footprint Good for the Environment Presentation_ID © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 25
  • 26. See JouleX and Cisco EnergyWise in Action: Booth G7 JouleX Energy Manager For EnergyWise Further reduce costs by extending EnergyWise from the core to the edge Get the most from other Cisco investments: VoIP (deep sleep feature) Unified Computing System (UCS) (power-capping) PoE Plus and Virtual Desktop Infrastructure (VDI) Try it FREE today! www. jouleX.net Presentation_ID © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 26
  • 27. Thank you. Presentation_ID © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 27

Editor's Notes

  1. For now, let’s take a look at some of those facts I just mentioned: At present, there are approximately 15 million servers and 3 million data centers in the United States. IT alone consumes over 40% of energy from the average business.  And just last year… U.S. data centers alone spent an estimated 11.5 billion dollars on energy, up 3 billion dollars from 2007.
  2. They wanted visibility into how much energy their devices consumed.. Specifically they wanted to look at… 10,000 switches58,000 ATM (automated teller machines) devices250,000 thin client and fat client desktops and monitors For now, let’s take a look at some of those facts I just mentioned: At present, there are approximately 15 million servers and 3 million data centers in the United States. IT alone consumes over 40% of energy from the average business.  And just last year… U.S. data centers alone spent an estimated 11.5 billion dollars on energy, up 3 billion dollars from 2007.
  3. At the time, they had no ability to control the power state of these devices. So, together with Cisco EnergyWise and using JOULEX, we were able to… For now, let’s take a look at some of those facts I just mentioned: At present, there are approximately 15 million servers and 3 million data centers in the United States. IT alone consumes over 40% of energy from the average business.  And just last year… U.S. data centers alone spent an estimated 11.5 billion dollars on energy, up 3 billion dollars from 2007.
  4. Measure Energy Consumption and utilization of all devices remotely over the networkForecast Energy DemandAnd also provide what we call “sustainable procurement” which is the ability to Compare the Energy Efficiency of any IP device. In this case it was Network Switching Devices Using JouleX, they identified their network energy hogs and upgraded to more energy-efficient Cisco EnergyWise equipment and controlled the energy consumption of devices. As a result of this information, the customer has implemented new energy reduction policies for their switches during low and idle utilization periods. For now, let’s take a look at some of those facts I just mentioned: At present, there are approximately 15 million servers and 3 million data centers in the United States. IT alone consumes over 40% of energy from the average business.  And just last year… U.S. data centers alone spent an estimated 11.5 billion dollars on energy, up 3 billion dollars from 2007.
  5. The end result was a 50% reduction in energy costs which is about 24 MILLION Euros a year. This project has been so successful, this client now rolling our JouleX across their data centers and in its distributed enterprise environment for VoIP telephones, printers, PCs, and servers.Our solution, is so simple, that one of our other customers told us we were able to do more for them in 2 ½ HOURS what took an agent-based competitor over 2 ½ YEARS! How’s that for amazing! For now, let’s take a look at some of those facts I just mentioned: At present, there are approximately 15 million servers and 3 million data centers in the United States. IT alone consumes over 40% of energy from the average business.  And just last year… U.S. data centers alone spent an estimated 11.5 billion dollars on energy, up 3 billion dollars from 2007.
  6. For now, let’s take a look at some of those facts I just mentioned: At present, there are approximately 15 million servers and 3 million data centers in the United States. IT alone consumes over 40% of energy from the average business.  And just last year… U.S. data centers alone spent an estimated 11.5 billion dollars on energy, up 3 billion dollars from 2007.
  7. If so, then JouleX is the solution for you. We have the experience, background and the partnership with Cisco to do just that for you. JouleX; the pioneering leader in sustainable energy management systems for the enterprise has just added full Cisco EnergyWise capabilities into our product.JouleX Energy Manager for EnergyWise allows you to further reduce costs by extending Cisco EnergyWise from the core to the edge, across every device connected to the network.Get the most from your other Cisco investments including as it supports advanced features such as:-VoIP and the deep sleep feature-UCS and the ability to do power capping-POE and VDIBest of all, we are offering the product absolutely FREE to try for 90 days. We are convinced you will be surprised at just how much energy you care currently wasting that you could be saving!For now, let’s take a look at some of those facts I just mentioned: At present, there are approximately 15 million servers and 3 million data centers in the United States. IT alone consumes over 40% of energy from the average business.  And just last year… U.S. data centers alone spent an estimated 11.5 billion dollars on energy, up 3 billion dollars from 2007.