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Company 2.0 web2.0 as Biz Platform Jo, SanKu ์กฐ์‚ฐ๊ตฌ web2.0 Evangelist KT
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Global Economy Crisis Knowledge Based Eocnomy New Value/Power Relationship New  Structures: Family S ocial E conomy New Rule New Game New World Alvin Toffler  Seoul, Korea Nov. 27, 2008
Chaos
Future Now
The web 2.0  Age
Online/Web Cyberspace Life/Offline Yesterday Today Tomorrow
Volume of Participation Consumers  Dictate Church, State, Monarchy  Dictate the Agenda Professional Media Dictate  Pre Media Age  Mass Media Age  Social  Media Age Consumers  Dictate
web 2.0 Power Shift to People Empowered Connected  Huge Disruption
Paradigm Shuffling
web2.0 was about a new web web2.0 is about  U Philosophy Culture  Politics Education Business Life
web2.0 for You
Shift  to 2.0 Me2.0 Life2.0 Company2.0  (web2.0 as Biz Platform) * Korea2.0 World2.0
Company 2.0 web2.0 as Biz Platform
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http://www.wordle.net/
web2.0 Generation Employee, Partner, Customer, Anyone
Groundswell A Social Trend in which People use technologies to get the things they need from each other, rather than from traditional institutions like corporations. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Disruption & Opportunity
Old Media vs. Social Media
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Company 2.0 Made in/for/by People Fast Innovation Flat Communication Learning by Doing People Value Culture Vision Market Biz Models  Services Strategy Risk Customer  Relationship
Enterprise2.0  (web2.0 as Facilitator) Business2.0 (web2.0 as Biz Platform & Business Models) Company 2.0
Company1.0 web2.0 Security Static, stable Systemic Process Company 2.0 Hierarchical Closed Top Down Control & Command Enterprise 2.0 BizModel 2.0 Participate Open Share Collective Intelligence Social Media Attention Economy New Money ?????
http://www.enterprise2conf.com/about/what-is-enterprise2.0.php Enterprise 1.0 Enterprise2.0 Hierarchy Flat  Organization Friction Ease of Organization Flow Bureaucracy Agility Inflexibility Flexibility IT-driven  technology / Lack of user control User-driven  technology Top down Bottom up Command and  Control Collaboration and Collective  Decision Centralized Distributed Teams are in one building / one time zone Teams are  global Silos and boundaries Blur , Fuzzy boundaries, open borders Need to know Transparency Information systems are structured and dictated Information systems are emergent Taxonomies Folksonomies Overly complex Simple and Light Closed / proprietary standards/ NIH Open Scheduled On Demand Long time-to-market cycles Short time -to-market cycles  Security Trust
Hierarchy to  Flat Creative Network Command & Control Creative Collaboration:  Communication and Decision Making
Email Overload to Wiki Collaborative Intelligence
New Leadership and Decision Making
Blog for  Flat and Transparent Communication ์ผํ„ฐ ๋ฌธํ™” ํ˜์‹  ( ์ˆ˜ํ‰์  )  ๊ตฌ์„ฑ์›๊ฐ„  ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜  ํ™œ์„ฑํ™” ์ง‘๋‹จ์ง€์„ฑ ํ™œ์„ฑํ™”  ์ธ์žฌ ํŒŒ์•… ๋ฐ ๋“ฑ์šฉ ์‹ ์†ํ•œ ํŠธ๋žœ๋“œ์™€์นญ ๋ฐ ๋ณ€ํ™”์— ๋Œ€ํ•œ ๋น ๋ฅธ ๋Œ€์‘ ๊ณ ๊ฐ์˜  Loyalty  ํ™•๋ณด  Made in Customer ์ง€์†์ ์ด๊ณ  ์„ฑ๊ณต์ ์ธ ์‚ฌ์—…์ถ”์ง„ ์ž๋ฐœ์  ์ž๊ธฐ ํ‘œํ˜„ ,  ์ฐธ์—ฌ ,  ๊ณต์œ ํ•˜๋Š” ์—ด๋ฆฐ ํ„ฐ์ „ ๊ณ ๊ฐ๊ณผ์˜ ๊ต๊ฐ
Open Innovation &  Crowd Sourcing ,[object Object]
๋Œ๋ฆฌ๊ณ  ๋Œ๋ฆฌ๊ณ  ~  Think Big, Start Small, Move Fast
web2.0 as Biz Platform  & Hot Issues
Services => Platform => Data => Trust
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Information, Knowledge, Contents, Application, Advertisement, Money, Relationshipโ€ฆ Everybody  is Happy Value Time
Mobile Platform & Open Ecosystem
http://www.slideshare.net/dappelquist/web2-expo-sf2008-appelquist?src=embed Within 5 years, the majority of Web usage  worldwide will be mobile.  Mobile application developers are increasingly  choosing the Web as a platform.
Online Video Platform Web/PC/OnDemand TV/Setupbox/Live UGC Pro(RMC) IPTV tv2.0 Internet TV Open IPTV by josanku 2008
Contents Owners  User Advertisers Online Video Platform, Ecosystem & Economy Attention Engagement Money Device Manufacturers Platform Providers Service,  Solution Providers Network Operators Contents Distributers Contents Creators
Desktop Widget Web Widget Mobile Widget Webwag.com, zenzui Physical Widget Widgetstation, chumby Widget
Widget  Makers Content & Application  Providers Users Widget Gallery Advertisers Web Containers,  Terminals  Developers Widget Platform
Search Media Information Comm. Shopping Entertainment PEOPLE Social Wb, Peopleware/Socialware/Social Computing People as Platform
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Social Shopping
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Social Media http://flickr.com/photos/fredcavazza/2564571564/sizes/o
Ad Platform, Attention Economy Advertisement2.0  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Show Me the Money~
Company Needs  C2O C hief Web 2 .0  O fficer
web2.0 in Korea
web2.0  >>  web3.0 web0.2 web3.0 (Semantic Web , Mobile Web ?)
๋ณธ์งˆ
Collaborative Intelligence
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ME Broadcasting (Mobile) Broadband Democracy
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Internet=Via Applia Antica  web2.0=Internet + Open Culture
korea 2.0 = f(web2.0)
U People, Industry, Academy, Government
korea2.0 Initiative
ย 
Thank U [email_address] slideshare.net/josanku

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แ„€แ…ฉแ†ผแ„‹แ…ฒแ„€แ…งแ†ผแ„Œแ…ฆ, แ„‹แ…ฎแ„…แ…ตแ„€แ…ก แ„€แ…กแ„‹แ…ฃแ„’แ…กแ†ฏ แ„€แ…ตแ†ฏ: ํ˜์‹ ์„ฑ์žฅ, ์†Œ๋“์ฃผ๋„์„ฑ์žฅ, ํ˜„์•ˆํ•ด๋ฒ•์œผ๋กœ์„œ  - ์กฐ์‚ฐ๊ตฌ, (์‚ฌ)ํ•œ๊ตญ๊ณต์œ ๊ฒฝ์ œํ˜‘ํšŒ์žฅ แ„€แ…ฉแ†ผแ„‹แ…ฒแ„€แ…งแ†ผแ„Œแ…ฆ, แ„‹แ…ฎแ„…แ…ตแ„€แ…ก แ„€แ…กแ„‹แ…ฃแ„’แ…กแ†ฏ แ„€แ…ตแ†ฏ: ํ˜์‹ ์„ฑ์žฅ, ์†Œ๋“์ฃผ๋„์„ฑ์žฅ, ํ˜„์•ˆํ•ด๋ฒ•์œผ๋กœ์„œ  - ์กฐ์‚ฐ๊ตฌ, (์‚ฌ)ํ•œ๊ตญ๊ณต์œ ๊ฒฝ์ œํ˜‘ํšŒ์žฅ
แ„€แ…ฉแ†ผแ„‹แ…ฒแ„€แ…งแ†ผแ„Œแ…ฆ, แ„‹แ…ฎแ„…แ…ตแ„€แ…ก แ„€แ…กแ„‹แ…ฃแ„’แ…กแ†ฏ แ„€แ…ตแ†ฏ: ํ˜์‹ ์„ฑ์žฅ, ์†Œ๋“์ฃผ๋„์„ฑ์žฅ, ํ˜„์•ˆํ•ด๋ฒ•์œผ๋กœ์„œ - ์กฐ์‚ฐ๊ตฌ, (์‚ฌ)ํ•œ๊ตญ๊ณต์œ ๊ฒฝ์ œํ˜‘ํšŒ์žฅ
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"๋ธ”๋ก์ฒด์ธ๊ณผ ๊ณต์œ ๊ฒฝ์ œ" (์ฃผ)์œ„ํ™ˆ ์กฐ์‚ฐ๊ตฌ ๋Œ€ํ‘œ. ํ•œ๊ตญ์ธํ„ฐ๋„ท์ง„ํฅ์› ์ธํ„ฐ๋„ท๋ฐฑ์„œ 2018 ์ˆ˜๋ก "๋ธ”๋ก์ฒด์ธ๊ณผ ๊ณต์œ ๊ฒฝ์ œ" (์ฃผ)์œ„ํ™ˆ ์กฐ์‚ฐ๊ตฌ ๋Œ€ํ‘œ. ํ•œ๊ตญ์ธํ„ฐ๋„ท์ง„ํฅ์› ์ธํ„ฐ๋„ท๋ฐฑ์„œ 2018 ์ˆ˜๋ก
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