The document discusses a marketing project for a fictional gum company called Echo Industries. It describes Echo's name and slogan, which are meant to represent the quality and lasting impression of their work. The team consists of three people who chose to create a sugar free gum package. They researched the existing gum brand 5 Gum, including its history of introducing new flavors, marketing campaigns emphasizing sensory stimulation, and a YouTube ad that exaggerates the gum's flavor intensity through video effects.

1. Effort – Time - Perfection

2. Echo Industries
 We as a group (Matt, Will and Jordan)
have decided to come up with the name
“Echo” as it represents sound coming
back that is a metaphor for our work, it is
always there and isn't forgotten easily.
 Our slogan is Effort – Time – Perfection
because it shows how all of our adverts
have been worked on hard, a lot of time
has been spent on it, and it is of the best
of our abilities.

3. The Echo Team
 Our team consists of 3 people, Me;
Jordan, Matt and Will.

4. Product
 As a group, we decided to choose to do
a sugar free gum and package, we each
came up with our own names, colours
and slogans that you can find on my
blog in a separate document.
 Fresh Gum – ‘Mintier’ than your average
Mint

5. Research
 The name
 Its slogan
 Brief History of product
 A print advertisement for the product
 When researching your chosen product:
 Consider how they are advertised and
marketed.
 What is their image?
 Think about the colours they use?
 Are the adverts Serious? Funny? Cool?
 Who are the products aimed at?

6. Research
 5 gum
 Stimulate your Senses
 In 2007, March, Wrigley introduced a new brand of gum to consumers called “5”. It was just as
exciting as the introduction of the gum “Extra” which occurred 20 years prior. The Gum has been
successful as it is constantly producing new flavours of gum and here is a list of all the flavours:
- Elixir
- Beta
- Glare
- Zing
- Flare
- Evolution
- React
- RPM
- Vortex
- Cobalt
- Focus
- Photon
- Rain
- Lush
- Swerve
- Pulse
- Solstice
- Ascent
- Prism

7. 5 Gum Advertisements
 https://www.youtube.com/watch?v=4BWQ3vmvz1M
 This ad is different as it is fictional, it is edited to over
emphasise the flavour of the gum. It looks really nice and
looks quite appealing to eat as it will give such a burst of
flavour.