Marketing Jeopardy The Marketing Plan Game

The Marketing Plan Game
Plans Elements Messages Media Results

$100 $100 $100 $100 $100

$200 $200 $200 $200 $200

$300 $300 $300 $300 $300

$400 $400 $400 $400 $400

$500 $500 $500 $500 $500

Copyright © 2012 Jon Turino Marketing + Connections

Plans for $100

• Answer:

–In Your Head


Plans for $100

• Answer:
–In Your Head

• Question:
–Where shouldn’t your marketing plan
reside?


Plans for $200

• Answer:

–On paper or in the computer


Plans for $200

• Answer:
–On paper or in the computer

• Question:
–Where should your marketing plan
reside?


Plans for $300

• Answer:

–Formal


Plans for $300

• Answer:
–Formal

• Question:
–What type of a plan should you have?


Plans for $400

• Answer

–Often


Plans for $400

• Answer
–Often

• Question:
–When should my plan be reviewed?


Plans for $500

• Answer:

–Everyone


Plans for $500

• Answer:
–Everyone
• Question:
–Who should understand your
marketing plan?


Elements for $100

• Answer:

–Potential customers


Elements for $100

• Answer:
–Potential customers

• Question:
–Who do you identify using research?


Elements for $200

• Answer:

–Competition


Elements for $200

• Answer:
–Competition

• Question:
–What are some barriers to success?


Elements for $300

• Answer:

–Goals


Elements for $300

• Answer:
–Goals

• Question:
–What comes before strategies and
tactics?


Elements for $400

• Answer

–Messages


Elements for $400

• Answer
–Messages
• Question:
–What are we saying to prospective
customers?


Elements for $500

• Answer:

–Media


Elements for $500

• Answer:
–Media

• Question:
–How are we delivering our
messages?


Messages for $100

• Answer:

–Age, gender, income


Messages for $100

• Answer:
–Age, gender, income

• Question:
–What are some of the demographics
of our target customers?


Messages for $200

• Answer:

–Recipient compatible


Messages for $200

• Answer:
–Recipient compatible

• Question:
–Will the messages resonate with the
target audience?


Messages for $300

• Answer:

–Media


Messages for $300

• Answer:
–Media

• Question:
–Is the delivery vehicle compatible with
the messages?


Messages for $400

• Answer

–Clear, concise, coherent


Messages for $400
• Answer
– Clear, concise, coherent

• Question:
– What are some of the important
characteristics of the messaging?


Messages for $500

• Answer:

–Technology


Messages for $500

• Answer:
–Technology
• Question:
–Does your target audience understand
or use the delivery methods?


Media for $100

• Answer:

–Facebook, LinkedIn


Media for $100

• Answer:
–Facebook, LinkedIn

• Question:
–What are some social media platforms
to consider?


Media for $200

• Answer:

–Email


Media for $200

• Answer:
–Email

• Question:
–What is an often effective outbound
marketing medium?


Media for $300

• Answer:

–Website


Media for $300

• Answer:
–Website

• Question:
–What is the most effective inbound
marketing media today?


Media for $400

• Answer

–Printed materials, direct mail


Media for $400
• Answer
– Printed materials, direct mail

• Question:
–What are some offline marketing
media?


Media for $500

• Answer:

–Call to action


Media for $500

• Answer:
–Call to action
• Question:
–What do we need to convert a
prospect into a customer?


Results for $100

• Answer:

–Targeted tactics


Results for $100

• Answer:
–Targeted tactics

• Question:
–How do you increase your revenue
stream?


Results for $200

• Answer:

–Qualified leads


Results for $200

• Answer:
–Qualified leads

• Question:
–What do you need to get a high
conversion rate?


Results for $300

• Answer:

–Focus


Results for $300

• Answer:
–Focus

• Question:
–How do we achieve the biggest
impact with our promotions?


Results for $400

• Answer

–Loyalty


Results for $400
• Answer
– Loyalty

• Question:
–What do we need to create in order to
obtain repeat business?


Results for $500

• Answer:

–Business growth


Results for $500
• Answer:
–Business growth
• Question:
– What is the net result of developing and
implementing a better marketing plan for
your business?


• Answer:

–The number one resource to help
grow your business with sound
marketing strategies.


• Answer:
– The number one resource to help grow
your business with sound marketing
strategies.
• Question:
–What is Jon Turino Marketing +
Connections!


Let’s Get You A Plan!
• Quality marketing consulting
– Advice on the latest marketing methods
• Individualized service
– Strategies designed to work in this market
• A plan that's right for your business
– Start now!
503-877-4609
www.jonturino.com

Marketing Jeopardy The Marketing Plan Game

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