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Revamping the group corporate websites By Jon Bishop
Current Website  Redevelopment and Improvements Phase 1
Current Website – Key Improvements <ul><li>Improved navigation </li></ul><ul><li>Cleaned-up look and layout – modernised <...
Current Website – Added Features <ul><li>Added features: </li></ul><ul><ul><li>fully-functional doctor search </li></ul></...
Best Practice <ul><li>Plain English guidelines </li></ul><ul><li>Max 3-click access to any information </li></ul><ul><li>1...
Support Structure <ul><li>Appointment of Webmaster </li></ul><ul><li>Empowering and engaging Marketing Officers/Managers w...
Design and  Navigation Application
Old Website Design Lack of navigation planning Large white spaces Random placement of banners Cluttered old-style artwork
Old Website Design News after ‘low level’ adverts Ineffective placement of company links
Old Website Design Hospitals sorted by Netcare regions
New Website Features Doctor and hospital  search General  search Clean, clear  design layout Font size adjuster
New Website Features Drop down navigation Auto-refreshing baby pictures
New Website Features Company quick links
Consistent Treatment
CONSISTENT TREATMENT OF ALL MICRO SITES
CONSISTENT TREATMENT OF ALL MICRO SITES
CONSISTENT TREATMENT OF ALL MICRO SITES
Future Developments Phase 2
Phase 2 of the Website Revamp <ul><li>Commenced 16 May 2007. </li></ul><ul><li>Expanding of Netcare site incl. hospital mi...
Phase 2 of the Revamp <ul><li>Key features: </li></ul><ul><ul><li>NetMIA – Medical Information Archive. </li></ul></ul><ul...
Current Website Stats Current Website Redevelopment and Improvements Unique Visitors April 2007 – 44 043
Current Website Stats Current Website Redevelopment and Improvements Pages viewed April – 417 947
Current Website Stats Current Website Redevelopment and Improvements <ul><li>Netcute Baby Details –  124095   </li></ul><u...
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Group Marketing Website Revamp

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  • Transcript of "Group Marketing Website Revamp"

    1. 1. Revamping the group corporate websites By Jon Bishop
    2. 2. Current Website Redevelopment and Improvements Phase 1
    3. 3. Current Website – Key Improvements <ul><li>Improved navigation </li></ul><ul><li>Cleaned-up look and layout – modernised </li></ul><ul><li>Emphasis on ease of use/navigation for the user </li></ul><ul><li>Revamped sectors include: </li></ul><ul><ul><li>core Netcare website </li></ul></ul><ul><ul><li>hospital pages </li></ul></ul><ul><ul><li>Netcells website </li></ul></ul><ul><ul><li>inclusion of Bariatrics website </li></ul></ul><ul><ul><li>Investor Relations </li></ul></ul>Current Website Redevelopment and Improvements
    4. 4. Current Website – Added Features <ul><li>Added features: </li></ul><ul><ul><li>fully-functional doctor search </li></ul></ul><ul><ul><li>working search facility </li></ul></ul><ul><ul><li>font size adjuster for visually impaired viewers </li></ul></ul><ul><ul><li>online pre-admissions facility (pilot) </li></ul></ul><ul><ul><li>3-click navigation (1-click access to Investor Relations) </li></ul></ul><ul><ul><li>full Investor Relations offering </li></ul></ul><ul><ul><li>online registration for Netcells </li></ul></ul><ul><ul><li>standardised landing page for every Netcare hospital </li></ul></ul><ul><ul><li>hospital search by province and town </li></ul></ul>Current Website Redevelopment and Improvements
    5. 5. Best Practice <ul><li>Plain English guidelines </li></ul><ul><li>Max 3-click access to any information </li></ul><ul><li>1-click access to Investor Relations </li></ul><ul><li>Adjustable font sizes </li></ul><ul><li>Quick response to email requests (eg info@) </li></ul>Current Website Redevelopment and Improvements
    6. 6. Support Structure <ul><li>Appointment of Webmaster </li></ul><ul><li>Empowering and engaging Marketing Officers/Managers with updating responsibilities </li></ul><ul><li>Engaging with key members of divisions to deliver updated content </li></ul><ul><li>Copywriter and Webmaster to scour website periodically </li></ul><ul><li>Ensuring responses to email requests from website </li></ul>Current Website Redevelopment and Improvements
    7. 7. Design and Navigation Application
    8. 8. Old Website Design Lack of navigation planning Large white spaces Random placement of banners Cluttered old-style artwork
    9. 9. Old Website Design News after ‘low level’ adverts Ineffective placement of company links
    10. 10. Old Website Design Hospitals sorted by Netcare regions
    11. 11. New Website Features Doctor and hospital search General search Clean, clear design layout Font size adjuster
    12. 12. New Website Features Drop down navigation Auto-refreshing baby pictures
    13. 13. New Website Features Company quick links
    14. 14. Consistent Treatment
    15. 15. CONSISTENT TREATMENT OF ALL MICRO SITES
    16. 16. CONSISTENT TREATMENT OF ALL MICRO SITES
    17. 17. CONSISTENT TREATMENT OF ALL MICRO SITES
    18. 18. Future Developments Phase 2
    19. 19. Phase 2 of the Website Revamp <ul><li>Commenced 16 May 2007. </li></ul><ul><li>Expanding of Netcare site incl. hospital micro sites. </li></ul><ul><li>Rolling-out of primary brands after that – Netcare 911, Medicross, Pharmacy, Primecure. </li></ul><ul><li>Then rollout of secondary brands, e.g Netcells, Netsense, Travel Clinic etc. </li></ul><ul><li>Aligning of Investor Relations with current Netcare look and functionality. </li></ul>Future Developments
    20. 20. Phase 2 of the Revamp <ul><li>Key features: </li></ul><ul><ul><li>NetMIA – Medical Information Archive. </li></ul></ul><ul><ul><li>doctors pages. </li></ul></ul><ul><ul><li>hospital microsites: hospital.netcare.co.za </li></ul></ul><ul><ul><li>online maps to facilities. </li></ul></ul><ul><ul><li>download of PDF PIBs from microsites and relative sections. </li></ul></ul><ul><ul><li>relationship databasing / fluid information architecture. </li></ul></ul><ul><ul><li>improved search options eg. searching doctor’s surname. </li></ul></ul><ul><ul><li>easy data extraction & eliminating of data duplication. </li></ul></ul><ul><ul><li>hot links. </li></ul></ul><ul><ul><li>auto-refresh pictures. </li></ul></ul>Future Developments
    21. 21. Current Website Stats Current Website Redevelopment and Improvements Unique Visitors April 2007 – 44 043
    22. 22. Current Website Stats Current Website Redevelopment and Improvements Pages viewed April – 417 947
    23. 23. Current Website Stats Current Website Redevelopment and Improvements <ul><li>Netcute Baby Details – 124095 </li></ul><ul><li>Netcute Hospitals Page – 77750 </li></ul><ul><li>Netcute Landing Page – 48712 </li></ul><ul><li>Find a Doctor – 20512 </li></ul><ul><li>Gauteng Hospital List – 10675 </li></ul><ul><li>Maternity Page – 9513 </li></ul><ul><li>Find a Hospital – 5395 </li></ul><ul><li>KZN Hospital List – 3407 </li></ul><ul><li>Contact Us – 2896 </li></ul><ul><li>Park Lane Hospital – 2531 </li></ul><ul><li>Sunninghill Hospital – 2376 </li></ul><ul><li>Maternity Passport – 2219 </li></ul><ul><li>News Releases – 2196 </li></ul>14. Unitas Hospital – 2053 15. Children In Hospital – 2047 16. Western Cape Hospital List – 1978 17. Ante-Natal Care – 1943 18. Netcare Group – 1812 19. St Augustine Hospital – 1644 20. Garden City Hospital – 1562 21. Specialised Divisions – 1492 22. Milpark Hospital – 1297 23. Stem Cells Landing Page – 1296 24. Refer a Doctor – 1257 25. Pampering – 1231 Page Visits April
    24. 24. Thank You

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