Managing Storage Cost, Governance, Risk and the Environment Martin Atherton Freeform Dynamics Ltd [email_address] October, 2007 www.freeformdynamics.com

Lets talk about.. The current state of play - ‘Baseline’ Archiving – playing its part - ‘Interlude’ Short term action - ‘Reality check’ Some research evidence - ‘Best practice’ Summary and Questions

The current state of play - ‘Baseline’

Archiving – playing its part - ‘Interlude’

Short term action - ‘Reality check’

Some research evidence - ‘Best practice’

Summary and Questions

Today, business want to… Reduce costs Increase agility Manage risk Be good corporate citizens Where does the green bit fit?

Reduce costs

Increase agility

Manage risk

Be good corporate citizens

Where does the green bit fit?

How well do you think IT helps the business achieve its strategic and operational goals in the following areas? Contrary to some opinion, IT today does a pretty good job. That’s not to say it can’t do better, but in the main, things are ‘ok’ … under what conditions?

To what degree are the following areas a burden to your IT department? Information management touches many facets of the IT shop – and causes some major headaches Information management burden

Lets talk about.. The current state of play - ‘Baseline’ Archiving – playing its part - ‘Interlude’ Short term action - ‘Reality check’ Some research evidence - ‘Best practice’ Summary and Questions

The current state of play - ‘Baseline’

Archiving – playing its part - ‘Interlude’

Short term action - ‘Reality check’

Some research evidence - ‘Best practice’

Summary and Questions

Archiving – playing its part Information Lifecycle Management – sound in principle Fred Moore – storage guru… value vs. age of information ‘ appropriate use of technology’ New technologies, new ways of using information Federated search is a game changer Bridging the gap between structured, unstructured information Real time analytics on the up Increasingly intelligent front ends New approaches change things a bit… Old information might suddenly become VERY valuable! Agility is ever more critical What it does (business context) > important than what it is

Information Lifecycle Management – sound in principle

Fred Moore – storage guru…

value vs. age of information

‘ appropriate use of technology’

New technologies, new ways of using information

Federated search is a game changer

Bridging the gap between structured, unstructured information

Real time analytics on the up

Increasingly intelligent front ends

New approaches change things a bit…

Old information might suddenly become VERY valuable!

Agility is ever more critical

What it does (business context) > important than what it is

Archiving – playing its part Aligning archiving to business needs: what do you want from archiving? Value Resilience Compliance Usability Green / power

Aligning archiving to business needs: what do you want from archiving?

Value

Resilience

Compliance

Usability

Green / power

Archiving – playing its part Features of an archiving solution: in context of your businesses needs Business outcomes Resilience Compliance Usability Green Costs Agility Risk Corp citizen

Features of an archiving solution: in context of your businesses needs

Archiving – playing its part Difference between archiving and back-up FC SAN S- ATA Archive Business process Every night / risk management’ Backup

Difference between archiving and back-up

Lets talk about.. The current state of play - ‘Baseline’ Archiving – playing its part - ‘Interlude’ Short term action - ‘Reality check’ Some research evidence - ‘Best practice’ Summary and Questions

The current state of play - ‘Baseline’

Archiving – playing its part - ‘Interlude’

Short term action - ‘Reality check’

Some research evidence - ‘Best practice’

Summary and Questions

Some of “hottest” short term action Apps aren’t really that exciting anymore! – its all about integration, operation, management now.. General infrastructure expansion/modernisation Development and integration Communication and access IT service management

Apps aren’t really that exciting anymore! – its all about integration, operation, management now..

General infrastructure expansion/modernisation

Development and integration

Communication and access

IT service management

2007 - Do you have or are you planning to begin initiatives over the next 6 months in any of the following areas? MID-MARKET (250-5000 emps) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Custom application development General infrastructure optimisation Mobile and remote access Enhancement of external web presence Governance, compliance and risk management Desktop upgrade/modernisation Storage and/or information lifecycle management Implementation of new packaged applications Policy-based security and identity management Content management, workflow and BPM IT best practice delivery (ITIL, COBIT, etc) Packaged application Workforce communication and collaboration Service oriented software development Outsourcing and/or managed services Optimisation of power usage and management Deployment of business intelligence software Automation of supply chain and/or other B2B Green computing in general Social computing and/or Web 2.0 Software as a service (SaaS) specifically Current initiative Planned in next 6 months

2007 – Priorities are Changing Infrastructure modernisation a major concern Storage / Information Lifecycle Management seen as focus area for investment Power usage / management and conservation now initiating investments “ Green” initiatives appearing … And in all scales of organization.

Infrastructure modernisation a major concern

Storage / Information Lifecycle Management seen as focus area for investment

Power usage / management and conservation now initiating investments

“ Green” initiatives appearing

… And in all scales of organization.

Given the volumes, diversity and physical distribution of information within your business, do you recognise any of the following potential issues?

To what degree do you consider these specific risks during business planning?

Have concerns of risk exposure held you back from taking full advantage of [some of the latest technologies and business practices]?

Lets talk about.. The current state of play - ‘Baseline’ Archiving – playing its part - ‘Interlude’ Short term action - ‘Reality check’ Some research evidence - ‘Best practice’ Summary and Questions

The current state of play - ‘Baseline’

Archiving – playing its part - ‘Interlude’

Short term action - ‘Reality check’

Some research evidence - ‘Best practice’

Summary and Questions

To what degree are the following used in your data centres and how is this changing?

Focal points for evolution into the future Continuous data protection (CDP) solutions Smart distributed data replication

What is the status of your capability in the following areas?

Number of key information management solutions fully implemented LEADING ADOPTERS The leading adopter group claim to have fully implemented all 4 key information management solutions: Workflow & document mgmt Email archiving & retrieval Federated search & discovery Centralised records mgmt

The leading adopter group claim to have fully implemented all 4 key information management solutions:

Workflow & document mgmt

Email archiving & retrieval

Federated search & discovery

Centralised records mgmt

Given the volumes, diversity and physical distribution of information within your business, do you recognise any of the following potential issues?

Generally speaking, when you add everything up, how is your spending on IT risk related investments such as security and information management changing?

Has regulatory compliance been a specific driver in the following areas?

To sum up on the storage side.. ‘ Basic storage’ ‘ Next level’ Archiving Back up Virtualisation ‘ Management’ ‘ Next, next level’ Application specific Semantics ‘ Cleverer and cleverer’ Done this Doing this Not quite here yet

‘ Basic storage’

‘ Next level’

Archiving

Back up

Virtualisation

‘ Management’

‘ Next, next level’

Application specific

Semantics

‘ Cleverer and cleverer’

Lets talk about.. The current state of play - ‘Baseline’ Archiving – playing its part - ‘Interlude’ Short term action - ‘Reality check’ Some research evidence - ‘Best practice’ Summary and Questions

The current state of play - ‘Baseline’

Archiving – playing its part - ‘Interlude’

Short term action - ‘Reality check’

Some research evidence - ‘Best practice’

Summary and Questions

Virtualisation / Grid Computing / Utility Computing IT As a Service / SaaS / Web 2.0 All costs will become highly visible Tiered Service will become the norm Orchestration holds keys to kingdom Future Infrastructure

Virtualisation / Grid Computing / Utility Computing

IT As a Service / SaaS / Web 2.0

All costs will become highly visible

Tiered Service will become the norm

Orchestration holds keys to kingdom

From ‘data storage’ to ‘information management’ Need for more capable classification & discovery processes Access to information at all times, from all locations, from the entire history of the organisation ILM to manage data in relation to its “business value” not just its age Storage becomes part of the orchestrated virtual platform Archiving will need to follow suit Impact on Storage Management

From ‘data storage’ to ‘information management’

Need for more capable classification & discovery processes

Access to information at all times, from all locations, from the entire history of the organisation

ILM to manage data in relation to its “business value” not just its age

Storage becomes part of the orchestrated virtual platform

Archiving will need to follow suit

Storage / Information Lifecycle Management now seen as focus area for investment Frequently driven by challenges such as Compliance, Regulation and “Governance” Power usage / management and conservation now initiating investments Users want transparency of access to information without worrying how it is held Sophisticated ILM / Archiving functionality will help reduce the TCO of long term information management But technology alone is not the answer! To conclude..

Storage / Information Lifecycle Management now seen as focus area for investment

Frequently driven by challenges such as Compliance, Regulation and “Governance”

Power usage / management and conservation now initiating investments

Users want transparency of access to information without worrying how it is held

Sophisticated ILM / Archiving functionality will help reduce the TCO of long term information management

But technology alone is not the answer!

The obligatory quotes slide The supermarket analogy ‘ When you get home you don’t just throw everything in the fridge’ Steve Tongish, Plasmon The wardrobe principle (1) ‘ If you’ve got the space, you fill it’ Rob Hailstone The wardrobe principle (2) ‘ You know how good it feels when you’ve tidied out the wardrobe and shifted all that stuff into the attic (as long as you know where the ladder is!)’ Unknown (+ Tony Lock, Freeform Dynamics)

The supermarket analogy

‘ When you get home you don’t just throw everything in the

fridge’

Steve Tongish, Plasmon

The wardrobe principle (1)

‘ If you’ve got the space, you fill it’

Rob Hailstone

The wardrobe principle (2)

‘ You know how good it feels when you’ve tidied out the wardrobe and shifted all that stuff into the attic (as long as you know where the ladder is!)’

Unknown (+ Tony Lock, Freeform Dynamics)

Thanks! Questions?

Questions?