Personal Information
Organization / Workplace
Raleigh-Durham, North Carolina Area, NC United States
Occupation
Digital Marketing Leader - Building Agile Marketing Strategies, Teams & Content
Industry
Advertising / Marketing / PR
Website
www.centerline.net
About
When I watched TV as a kid I used to run to the bathroom during the show so I could make it back for the commercials. Today, brand strategy, digital marketing and the consumer experience still captivate me. That’s why I do it for a living.
I believe marketing strategies must continually evolve to keep pace with the needs of brands’ audiences. So throughout my career, one of the biggest responsibilities has been to stay highly knowledgable about what content and experiences are most effective “now,” and what will be even more effective in the future. At Centerline, I helped some of the world’s most influential companies—like IBM, GE and Lowe’s Home Improvement—navigate the modern, rapidly...
Tags
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Presentations
(1)Likes
(45)The Digital Marketer's Framework
Rand Fishkin
•
6 years ago
Content Strategy for Everything
Kristina Halvorson
•
8 years ago
Everything Is Marketing, Everyone Must Be Agile
Scott Brinker
•
11 years ago
What is UX?
David Carr
•
11 years ago
The Power of Content Marketing - Chris Moody at Internet Summit
Chris Moody
•
9 years ago
Build. Better. Content!
Jonathon Colman
•
9 years ago
Orchestrating Content
Sara Wachter-Boettcher
•
9 years ago
The Role of PR in Content Development and Activation
Luca Penati
•
13 years ago
Social Media Engagement is Not a Strategy
Mark Schaefer
•
9 years ago
Buyersphere 2013
Hamlet B2B
•
10 years ago
Why Content Marketing Fails
Rand Fishkin
•
9 years ago
John Lane - Centerline Digital - DMFB Conference 2014 - How To Walk On The Sea Of Content
Centerline Digital
•
10 years ago
Scaling Quality v1.3
Michael King
•
10 years ago
The Brand Gap
coolstuff
•
17 years ago
Finding Your Web Content Balance
Lisa Maria Martin
•
10 years ago
Building Your Agency's Content Strategy Practice
Jeff Eaton
•
10 years ago
Digital Strategy 101
Bud Caddell
•
10 years ago
The Anatomy of Great Content (and the fire that refines it)
Elan Morgan
•
10 years ago
Solving Your Content Crises: Compendium #MBO13 Presentation
Clayton Stobbs
•
10 years ago
The Content Matrix: Quantitative and Qualitative Metrics for Better Decision Making
Sarah Beckley
•
11 years ago
Decision Makers: Stop thinking tactics, Start thinking campaigns.
Jon Barlow
•
10 years ago
UX Workshop Activity: Missions, Methods and Mindframes. Centerline Digital.
Centerline Digital
•
10 years ago
The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay Baer)
Chris Moody
•
10 years ago
Content Strategy for Slow Experiences MIMA Summit 2013
Margot Bloomstein
•
10 years ago
Content Marketing Art of War - Second Edition - John Lane - Centerline
Centerline Digital
•
10 years ago
Content Planning Guide - Centerline Digital - Content Marketing - 100713
Centerline Digital
•
10 years ago
IBM MobileFirst Datagrams Case Study - Centerline Digital
Centerline Digital
•
10 years ago
How to Build A Sustainable Content Marketing Strategy
G3 Communications
•
11 years ago
John Lane - Centerline - Content Marketing Art Of War - 04.13
Centerline Digital
•
11 years ago
Personal Information
Organization / Workplace
Raleigh-Durham, North Carolina Area, NC United States
Occupation
Digital Marketing Leader - Building Agile Marketing Strategies, Teams & Content
Industry
Advertising / Marketing / PR
Website
www.centerline.net
About
When I watched TV as a kid I used to run to the bathroom during the show so I could make it back for the commercials. Today, brand strategy, digital marketing and the consumer experience still captivate me. That’s why I do it for a living.
I believe marketing strategies must continually evolve to keep pace with the needs of brands’ audiences. So throughout my career, one of the biggest responsibilities has been to stay highly knowledgable about what content and experiences are most effective “now,” and what will be even more effective in the future. At Centerline, I helped some of the world’s most influential companies—like IBM, GE and Lowe’s Home Improvement—navigate the modern, rapidly...
Tags
content marketing
b2b marketing
marketing
marketing examples
personas
content strategy
roi
market research
starbucks
ikea
everlane
marriott
digital marketing
moments
b2c marketing
content
b2b
instagram
influencers
See more