“Datagrams” are small bites of information that can be displayed together as a part of the broader story, or viewed individually as standalone statistics. They can be accessed on the web, mobile or even as printable cards or posters that are passed out at events.
In the case of the IBM #MobileFirst Datagrams, they were are focused on starting a conversation with thought leaders and practitioners (developers, etc.) in the mobile industry. They increased the search and social “surface area” of IBM MobileFirst during the critical first days after launch the major product announcement, into Mobile World Congress 2013, and beyond.