Based on the teachings of Sun Tzu, this presentation has new maxims and examples for better Content Marketing!
Learn why you must: "Know yourself. Know your audience. If you don't know both equally well, you can't possibly close the distance between." And why: "Brand is a powerful weapon. The knowledge behind the brand is of greater value."
Clicking most images in the presentation will open the actual pieces.
The presentation was given by John Lane, VP Strategy & Creative at Centerline Digital at MIMA on October 15, 2013.
Centerline Digital examples in the presentation:
- All work for Physicians Pharmacy Alliance
- IBM Smarter Computing Workload Simulator
- Datagrams for IBM Mobile First
- Vitamin T UX Infographic
- Eaton - Professor Wattson
- Lowe's Creative Ideas Videos
- Lowe's "3 Tips" Animations
I would love your feedback! Please leave it in the comments or connect with me here: http://twitter.com/johnvlane
Learn more here: http://www.centerline.net
See "Content Marketing Art of War - First Edition" here: http://cdig.co/11iiLh9