The document discusses social media marketing strategies that can be implemented in 15 minutes. It recommends focusing on getting a "slice of the P.I.E." which stands for procurers, influencers, and end users. Specific tactics mentioned include connecting with people and companies on professional networks, engaging in question-and-answer forums, listening to conversations about competitors and your industry, and measuring key conversation indicators to understand brand reputation.

1. B2G Social Media Marketing in 15 min. …literally

4. CUSTOMERS

5. CUSTOMERS COMPETITION

6. CUSTOMERS COMPETITION COMPANY

7. What would I do given 15 minutes?

8. CUSTOMERS

9. Get your slice of the “P.I.E.”

10. Get your slice of the “P.I.E.” Make Connections

11. Get your slice of the “P.I.E.” Make Connections Engage

12. Get your slice of the “P.I.E.” Make Connections Engage Listen

13. Get your slice of the “P.I.E.” Make Connections Engage Listen Measure

14. Get your slice of the “P.I.E.”

15. P.I.E. PROCURERS

16. P.I.E. INFLUENCERS

17. P.I.E. END USERS

18. Make Connections:

19. Make Connections: People Search

20. Make Connections: People Search

21. Make Connections: People Search

22. Make Connections: Group Directory

23. Make Connections: Group Directory

24. Make Connections: Group Directory

25. Make Connections: Group Directory

26. Make Connections: Group Directory

27. Make Connections: Group Directory

28. Make Connections: Group Directory

29. Make Connections: Group Directory

30. Make Connections: Group Directory

31. Make Connections: Group Directory

32. Make Connections: Group Directory

33. Make Connections: Monitor

34. Make Connections: Monitor

35. P.I.E. PROCURERS

36. Make Connections: Group Directory

37. Make Connections: Group Directory

38. Make Connections: Company Search

39. Make Connections: Company Search

40. Make Connections: Company Search

41. Make Connections: Company Search

42. Engage:

43. Engage: Answers

44. Engage: Answers

45. Engage: Answers

46. Engage: Answers

47. P.I.E. INFLUENCERS

48. Engage: Job Search

49. Engage: Job Search

50. P.I.E. END USERS

51. Listen:

52. Listen: Company

53. Listen: Competitors

54. Listen: Public Sector News

55. Listen: Public Sector News

56. Listen: Public Sector News

57. Listen: Public Sector News

58. Listen: Public Sector News

59. Measure: KCI (Key Conversation Indicators)

60. Get your slice of the “P.I.E.”

61. Get your slice of the “P.I.E.” Make Connections Engage Listen Measure

63. Get the presentation here: http://www.eboostconsulting.com/PathsToPartnership/ More Ideas Now 5 Tools to Monitor Conversation and Brand Reputation 5 Tools for Next Generation Internal Communication Follow Us on Twitter - @eboostconsults Sign up for our next Executive Education Course!