Powering Your Personal Brand With Social Media

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Intended for business professionals who want to stand apart in their industry and job seekers who need to promote and reinforce their distinctive qualities with the smartest social media platforms.

Business Technology

time spent on social media

growing 3x internet rate

Republic of Facebook
1.

2.

3.

400 million users

Content is the new democracy,
and we the people are ensuring
that our voices are heard.
Brian Solis
The Social Media Manifesto

Social Media is...
people connecting to people using technology

Social Media is word of mouth on steroids

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You’ve seen eye-opening stories of companies small and large who see phenomenal success by marketing to customers through community and social media. They’re creating brand awareness and generating new customers—just by making it easy for customers to advocate on their behalf, engaging in conversations on discussion boards and Twitter, distributing video on YouTube, and forming groups on sites like Facebook. But how does it work for B2B marketers? In this session, Erica Kuhl, the Community & Social Media Manager at salesforce.com will show you how they’ve created a successful social media strategy and leveraged social media tools and tactics—including some unusual practices for scaling up and working with high-touch customers. You’ll walk away with new ideas and information to help you get the most out of social media in a B2B setting.

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It's a small formula. But it will have a big impact on your conversion rates, if you follow each of the elements of the equation in a systematic, methodical way. Conversion = (Content + Usability + Motivation + Incentive) - (Friction + Anxiety) Byron White, CEO of ideaLaunch, and Tim Ash, CEO and Founder of Site Tuners will walk you through this simple, but powerful conversion-rate improvement formula that they put to work every day–on the web and for multiple channels. In this webinar, you'll learn: Conversion: How to use the Four Pillars of Trust to increase conversion rates. Content: How to create different content for different readers for betterment. Usability: How to avoid confusing your buyers and smooth the path to your conversion goal. Motivation: How to motivate customers to take action and feel great! Incentive: How to push customers over the edge in simple ways. Friction: How to find it and reduce it to maximize conversions. Anxiety: How to reduce both customers' and your own anxiety.

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The “X” Factor- Strategies for Winning Images, Lasting Impressions, and Brilliant Brands Learning objective: Identify and enhance personal brand image Everyone is looking for ways to gain a competitive edge. How can we ensure success? Or, how can we avoid mistakes and pitfalls? The secret to long-term success is leaving lasting impressions. You may need a brand and image makeover. We all have an image, whether good or bad, that leaves an impression on everyone we meet. We are often unaware of what that image is really saying. When people hear your name or look at you, they have a series of perceptions that determine their decisions and thoughts. These consistent thoughts define your brand. Your visual appearance, actions, reactions, and reputation impact those perceptions. “Behavior is the mirror in which everyone shows their image”.- Johann Wolfgang von Goethe As professional women, it is critical to be deliberate about designing an image and brand that support career goals and personal values. Come join a panel of peers discuss critical factors that make or break your winning image, lasting impression, and brilliant brand. At the end of this workshop, participants will be able to: a. Explore what their personal image conveys b. Examine ways to build personal image conveys c. Discuss common mistakes that make or break a winning image and brand d. Create strategies for building a brand and image that works for their organization’s culture

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Powering Your Personal Brand With Social Media

1. Powering Your Personal Brand With Social Media

2. this presentation noob guru

3. 75% of Americans use SM

4. time spent on social media growing 3x internet rate

5. Republic of Facebook 1. 2. 3. 400 million users

6. 50 million tweets per day

7. 100,000,000 views per day

8. Content is the new democracy, and we the people are ensuring that our voices are heard. Brian Solis The Social Media Manifesto

9. WTF is Social Media?

10. Social Media is... people connecting to people using technology

11. Social Media is word of mouth on steroids

12. You have a voice ....

13. Cut through the clutter

14. You are a blank slate

15. Authenticity

16. What are your brand attributes? Motivated Detail Oriented

17. What are your brand attributes? Organized Reliable Thoughtful Innovative Motivated Methodical Creative Efﬁcient Trustworthy Driven Strategic Persistent Energetic Detail Oriented

18. Hope is not a strategy

19. Think ﬁrst

20. Focus

21. Quality

22. Consistency

23. Generosity

24. Content is king

25. Mold your own personal brand

26. Personal Professional

27. Privacy Lockdown

28. Social media overload

29. Reserve your identities namechk.com