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Jo Miller, GPC JMGRANTS.COM@JM_GRANTS
Presentation for:
Why is My Favorite Nonprofit
Anti - S.O.C.I.A.L?
SOCIAL MEDIA BREAKFAST
MINNESOTA
April 25, 2013
‹#›© 2013 JMA
JMGRANTS.COM
@JM_GRANTS
TECHNOLOGY IS MY FRIEND!
Photo Credit Flickr: Catskills Grrl
‹#›© 2013 JMA
JMGRANTS.COM
@JM_GRANTS
Understand the Goals of
Social Media Activity
Photo Credit: Jo Miler / Art Credit: Jacob Miller
Momma
always said,
“Be a good
Neigh-Bird”!
‹#›© 2013 JMA
JMGRANTS.COM
@JM_GRANTS
Be Good, Be S.O.C.I.A.L.
Serve Open Connect Integrity Action Listen
Graphic Credit: Convio “Going Social” 2010
5
© 2013 JMA JMGRANTS.COM
@JM_GRANTS
5© 2013 JMA
JMGRANTS.COM
6
© 2013 JMA JMGRANTS.COM
@JM_GRANTS
6© 2013 JMA
JMGRANTS.COM
SOCIAL LOGIC MODEL
Adapted from McKnight Foundation Community Impact Challenge
7
© 2013 JMA JMGRANTS.COM
@JM_GRANTS
7© 2013 JMA
JMGRANTS.COM
ood
reat
Start Doing
(on a tight budget)
@JM_GRANTS
8© 2013 JMA
JMGRANTS.COM
TOTAL BUDGETS TO MAINTAIN SOCIAL
NETWORK PRESENCE IN THE LAST 12 MONTHS
www.NonprofitSocialNetworkSurvey.com
@JM_GRANTS
9© 2013 JMA
JMGRANTS.COM
REASONS FOR NOT BUILDING HOUSE
SOCIAL NETWORK
www.NonprofitSocialNetworkSurvey.com
@JM_GRANTS
10© 2013 JMA
JMGRANTS.COM
NPO Dedicated Staff Time in Last 12 Months
11%
56%
12%
10%
8%
3% Full Time Employee
0 FTE
1/4 FTE
1/2 FTE
3/4 - 1 FTE
1 1/4 - 2 FTE
3-6 FTE
www.NonprofitSocialNetworkSurvey.com
@JM_GRANTS
‹#›© 2013 JMA
JMGRANTS.COM
Monetizing Social Networks
www.NonprofitSocialNetworkSurvey.com
‹#›© 2013 JMA
JMGRANTS.COM
@JM_GRANTS
Social Networks & Online Communities Not Just for ‘Young’
Twitter Users
35 or Older
Pintrest Users
35 or Older
@JM_GRANTS
13© 2013 JMA
JMGRANTS.COM
Age Distribution on Social Networks & Online Communities
0%
5%
10%
15%
20%
25%
30%
0-17 18-24 25-34 35-44 45-54 55-64 65+
DoubleClick Ad Planner(Google), US Demographics, June 2012
@JM_GRANTS
14© 2013 JMA
JMGRANTS.COM
CHANGE IN ALLOCATING STAFF OVER NEXT
12 MONTHS
‹#›© 2013 JMA
JMGRANTS.COM
@JM_GRANTS
Increasing Numbers of Members
In-House Networks
Take Away: Program Longevity Increases Reach!
@JM_GRANTS
16© 2013 JMA
JMGRANTS.COM
TOP 3 FACTORS FOR SUCCESS ON
SOCIAL NETWORKS
#1 Developed a Strategy
#2 Prioritization by Executive Management
#3 Dedicated Social Media Staff
TAKE AWAY: Invest Time – Values – Resources for Social Media Success
Source: www.NonprofitSocialNetworkSurvey.com
@JM_GRANTS
‹#›© 2013 JMA
JMGRANTS.COM
•Budgets
•Staffing
•Technology & Tools
‹#›© 2013 JMA
JMGRANTS.COM
@JM_GRANTS
"Technology is anything that
was invented after you were
born.
Everything else is just stuff."
~Alan Kay
19
© 2013 JMA JMGRANTS.COM
@JM_GRANTS
19© 2013 JMA
JMGRANTS.COM
Twitter
@MNGrantPros
@JM_Grants
@dgriesmann
#GRANTCHAT
20
© 2013 JMA JMGRANTS.COM
@JM_GRANTS
20© 2013 JMA
JMGRANTS.COM
JO MILLER, GPC
http://pinterest.com/pin/469078117408693499/
21
© 2013 JMA JMGRANTS.COM
@JM_GRANTS
21© 2013 JMA
JMGRANTS.COM
http://jmgrants.com/how_to_twitter_chat/
22
© 2013 JMA JMGRANTS.COM
@JM_GRANTS
22© 2013 JMA
JMGRANTS.COM
TWEETCHAT = HASHTAG MAGIC!
23
© 2013 JMA JMGRANTS.COM
@JM_GRANTS
23© 2013 JMA
JMGRANTS.COM
AMBASSADORS
Association Chapter
Mentored Client
Mover & Shaker
‹#›© 2013 JMA
JMGRANTS.COM
@JM_GRANTS
FAKE IT OR MAKE IT -
Take Away: Don’t Buy (Random) Followers
‹#›© 2013 JMA
JMGRANTS.COM
@JM_GRANTS
@JM_GRANTS
26© 2013 JMA
JMGRANTS.COM
YOUR WEBCAM!
@JM_GRANTS
27© 2013 JMA
JMGRANTS.COM
Project Management
Collaboration
Communication
Research
Writing
‹#›© 2013 JMA
JMGRANTS.COM
@JM_GRANTS
The Team
‹#›© 2013 JMA
JMGRANTS.COM
@JM_GRANTS
Tech Tools
@JM_GRANTS
‹#›© 2013 JMA
JMGRANTS.COM
(PSSST! ITS FREE – REALLY, FREE!)
31
© 2013 JMA JMGRANTS.COM
@JM_GRANTS
31© 2013 JMA
JMGRANTS.COM
Open Source
OpenOffice
Thunderbird
‹#›© 2013 JMA
JMGRANTS.COM
@JM_GRANTS
COMMUNICATION
33
© 2013 JMA JMGRANTS.COM
@JM_GRANTS
33© 2013 JMA
JMGRANTS.COM
PROJECT MANAGEMENT
34
© 2013 JMA JMGRANTS.COM
@JM_GRANTS
34© 2013 JMA
JMGRANTS.COM
The Great Curate!
35
© 2013 JMA JMGRANTS.COM
@JM_GRANTS
35© 2013 JMA
JMGRANTS.COM
Delicious.com
www.delicious.com/jomillergpc/techtools
36
© 2013 JMA JMGRANTS.COM
@JM_GRANTS
36© 2013 JMA
JMGRANTS.COM
Evernote.com
@JM_GRANTS
37© 2013 JMA
JMGRANTS.COM
Image Editors
IrfranView
@JM_GRANTS
38© 2013 JMA
JMGRANTS.COM
@JM_GRANTS
‹#›© 2013 JMA
JMGRANTS.COM
40
© 2013 JMA JMGRANTS.COM
@JM_GRANTS
40© 2013 JMA
JMGRANTS.COM
CONNECTIONS ARE EVERYWHERE
I'm glad you could find use for my image
on your blog post. Photography is not
something I do for money unless it's a
specific assignment, so I'm all too happy
that something I created and something
that you created could go together. The
whole notion that the internet could bring
two people at opposite sides of the world
together through something they created
is ever fascinating to me.
Thank you for your kind words, and I wish
you well and great success to your
website.
Photo Credit: BlueDotWalker on Flickr

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Social Media Breakfast Redwood Falls MN 050313

Editor's Notes

  1. About me and why I am here today.Social Media Breakfast Redwood Falls MNJo Miller, GPCJ. Miller & Associates, Inc.JMGrants.com@JM_grants 
  2. Be a good Neigh-Bird
  3. 56% of respondents indicated that they had a ¼ time person. Which means they just added duties to an existing full time job! 
  4. Good News - more than a third of the respondents PLAN on allocating more resources to staffing and social networking throughout 2013.
  5. If you are thinking about using twitter, here is someone over the age of 65 and active in the grants arena. His twitter account has something like 40 grant opportunities a week, according to his blog.  This virtual volunteer, as he calls himself, has been around a while, and I remember him from the early days of Charity Channel – a long time connector and curator. I don’t know Don personally. I have never met him in person. I do love Don. Genuinely. I love what he does for the world. I love his dedication and his giving attitude! So I try to work him into any presentation that I do. MN Grant ProsJM_Grants#grantchat -
  6. BufferTweetdeckHootsuite
  7. Collaborative and Networked Communication is moving by leaps and bounds