10 Steps to Thriving with Social Media for the Grant Professional
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Jo Miller gives Grant Professionals 10 steps to follow when approaching social media from a grants research, development and management perspective. She offers grant professionals a way of looking at social media in their terms - yes, there is a logic model involved. Grant professionals are a resourceful group. Throughout this presentation Jo reinforces the connections of grants and social media by showing us that grant professionals know how to research community needs, evaluate advocacy efforts and build content based upon passions for change. She shares the correlation between grant development and social media by highlighting the grant professional's ability to use research and data to develop partnerships and engage networks. Grant professionals and grant seeking organizations can benefit from following these 10 steps.
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10 Steps to Thriving with Social Media for the Grant Professional
- 1. Thriving Social: 10 Steps of Social Media for the Grant Professional Presentation for: Grant Professionals Association Baltimore, MD 2013 Conference #GPAConf2013 Jo Miller, GPC @JM_GRANTS JMGRANTS.COM
- 2. @JM_GRANTS •Definition(s) of Social Media •10 Steps of Social Media for the Grant Professional •Potential Uses & Benefits of Social Media for the Grant Professional •Barriers & Solutions for Getting Started with Social Media © 2013 JMA 2 JMGRANTS.COM
- 3. @JM_GRANTS So… what is Social Media © 2013 JMA 3 JMGRANTS.COM
- 4. @JM_GRANTS What is your first thought when I say … Social Media? © 2013 JMA 4 JMGRANTS.COM
- 5. @JM_GRANTS “Social Media is the democratization of information, transforming people from content readers into publishers. It is a shift from a broadcast mechanism, one-to-many, to a manyto-many model, rooted in conversations between authors, people and peers.” -Brian Solis © 2013 JMA © 2013 JMA 5 5 JMGRANTS.COM JMGRANTS.COM
- 6. @JM_GRANTS social media : forms of electronic communication through which users create online contacts and communities to share information, ideas, personal messages, and other content. - Merriam-Webster Dictionary © 2013 JMA © 2013 JMA 6 6 JMGRANTS.COM JMGRANTS.COM
- 7. @JM_GRANTS This is Social Media © 2013 JMA 7 JMGRANTS.COM
- 8. @JM_GRANTS Social Media is a conversation Supported by online tools © 2013 JMA © 2013 JMA 8 8 JMGRANTS.COM JMGRANTS.COM
- 9. @JM_GRANTS Where do I start? © 2013 JMA © 2013 JMA 9 9 JMGRANTS.COM JMGRANTS.COM
- 10. @JM_GRANTS #1 OVERCOME FEAR © 2013 JMA 10 JMGRANTS.COM
- 11. @JM_GRANTS I AM NOT A ‘’GEN-Y’ OR MILLENIAL – I WON’T UNDERSTAND Age Distribution on Social Networks & Online Communities 30% 25% 20% 15% 10% 5% 0% 0-17 18-24 25-34 35-44 45-54 55-64 65+ DoubleClick Ad Planner(Google), US Demographics, June 2012 © 2013 JMA 11 JMGRANTS.COM
- 12. @JM_GRANTS Social Networks & Online Communities Not Just for ‘Young’ Twitter Users 35 or Older Pintrest Users 35 or Older © 2013 JMA 12 JMGRANTS.COM
- 13. @JM_GRANTS Why Boards Don’t Always Embrace Social Media Potential Understand potential but not doing much about it. © 2013 JMA 13 JMGRANTS.COM
- 15. @JM_GRANTS © 2013 JMA © 2013 JMA 15 15 JMGRANTS.COM JMGRANTS.COM
- 16. @JM_GRANTS Glass Pockets, Foundation Center Infographic © 2013 JMA 16 JMGRANTS.COM
- 18. @JM_GRANTS Glass Pockets, Foundation Center Infographic Listen to Funders on Social Media © 2013 JMA 18 JMGRANTS.COM
- 19. @JM_GRANTS #4 STRATEGY & PLANNING © 2013 JMA 19 JMGRANTS.COM
- 20. @JM_GRANTS Social Media Strategy Process Before Tools Start with the Goal! © 2013 JMA 20 JMGRANTS.COM
- 21. © 2013 JMA 21 EVENT MANAGEMENT PROFESSIONAL DEVELOPMENT CUSTOMER SERVICE & FEEDBACK COMMUNITY NEEDS & PARTNERS CAMPAIGNS, BRANDING & AWARENESS THOUGHT LEADERSHIP @JM_GRANTS Social Media is filling many buckets. JMGRANTS.COM
- 22. @JM_GRANTS SOCIAL LOGIC MODEL J. Miller & Associates, Inc., JM Grants Adapted from McKnight Foundation Community Impact Challenge © 2013 JMA © 2013 JMA 22 22 JMGRANTS.COM JMGRANTS.COM
- 23. @JM_GRANTS Dedicated Staff Time in Last 12 Months 3% Full Time Employee 0 FTE 1/4 FTE 1/2 FTE 3/4 - 1 FTE 1 1/4 - 2 FTE 3-6 FTE 8% 11% 10% 12% 56% www.NonprofitSocialNetworkSurvey.com © 2013 JMA 23 JMGRANTS.COM
- 24. @JM_GRANTS The S.O.C.I.A.L. Team © 2013 JMA 24 JMGRANTS.COM
- 25. @JM_GRANTS SOCIAL MEDIA MATURITY Resource Allocation CREATING ENGAGED RESPONSIVE PASSIVE © 2013 JMA © 2013 JMA 20% 20% 30% 90% 40% 60% 20% 80% 25 25 Creating Initiating 20 20% 20% % 50% SOCIAL MEDIA ACTIVITY 20% Responding Measuring Monitoring & Research 20% JMGRANTS.COM JMGRANTS.COM
- 26. @JM_GRANTS Professional vs. Personal © 2013 JMA © 2013 JMA 26 26 JMGRANTS.COM JMGRANTS.COM
- 27. @JM_GRANTS #5 Start with One © 2013 JMA 27 JMGRANTS.COM
- 28. @JM_GRANTS Start Doing ood reat (even on a tight budget) © 2013 JMA © 2013 JMA 28 28 JMGRANTS.COM JMGRANTS.COM
- 29. @JM_GRANTS JO MILLER, GPC http://pinterest.com/pin/469078117408693499/ © 2013 JMA © 2013 JMA 29 29 JMGRANTS.COM JMGRANTS.COM
- 31. @JM_GRANTS Twitter @GPANational @dgriesmann @JM_Grants #GRANTCHAT Grant Pro List © 2013 JMA © 2013 JMA 31 31 JMGRANTS.COM JMGRANTS.COM
- 33. @JM_GRANTS http://jmgrants.com/how_to_twitter_chat/ © 2013 JMA © 2013 JMA 33 33 JMGRANTS.COM JMGRANTS.COM
- 34. @JM_GRANTS AMBASSADORS Association Chapter Mover & Shaker Mentored Client © 2013 JMA © 2013 JMA 34 34 JMGRANTS.COM JMGRANTS.COM
- 37. @JM_GRANTS The Great Curate! © 2013 JMA © 2013 JMA 37 37 JMGRANTS.COM JMGRANTS.COM
- 38. @JM_GRANTS Delicious.com © 2013 JMA © 2013 JMA 38 38 JMGRANTS.COM JMGRANTS.COM
- 39. @JM_GRANTS Join Me on Alltop! Or Get Featured in Daily Grant Gear © 2013 JMA 39 JMGRANTS.COM
- 41. @JM_GRANTS Be Good, Be S.O.C.I.A.L. Serve Open Connect Integrity Action Listen © 2013 JMA 41 JMGRANTS.COM
- 42. @JM_GRANTS GET MOBILE! Mobile Web 82% Mobile Apps 85% PC © 2013 JMA 42 4% JMGRANTS.COM
- 44. @JM_GRANTS Monitor & Measure Twitter Advanced Search © 2013 JMA 44 JMGRANTS.COM
- 45. @JM_GRANTS FAKE IT OR MAKE IT - Take Away: Don’t Buy (Random) Followers © 2013 JMA 45 JMGRANTS.COM
- 46. @JM_GRANTS #10 WASH, RINSE, ADD VOLUME & REPEAT © 2013 JMA 46 JMGRANTS.COM
- 47. @JM_GRANTS Increasing Numbers Take Away: Program Longevity Increases Reach! © 2013 JMA 47 JMGRANTS.COM
- 50. @JM_GRANTS Beyond Text! © 2013 JMA 50 JMGRANTS.COM
- 51. @JM_GRANTS Pintrest © 2013 JMA © 2013 JMA 51 51 JMGRANTS.COM JMGRANTS.COM
- 52. @JM_GRANTS NEXT: Monetizing Social Networks www.NonprofitSocialNetworkSurvey.com © 2013 JMA 52 JMGRANTS.COM
- 53. @JM_GRANTS 10 Steps to Social Media for the Grant Pro #1 Overcome Fear #2 Discover #3 Listen © 2013 JMA 53 JMGRANTS.COM
- 54. @JM_GRANTS 10 Steps to Social Media for the Grant Pro #4 Strategy & Planning #5 Start with One #6 #Grantchat © 2013 JMA 54 JMGRANTS.COM
- 55. @JM_GRANTS 10 Steps to Social Media for the Grant Pro #7 Management #8 Engagement #9 Monitor © 2013 JMA 55 JMGRANTS.COM
- 56. @JM_GRANTS 10 Steps to Social Media for the Grant Pro #10 Wash, Rinse, Add Volume & Repeat © 2013 JMA 56 JMGRANTS.COM
- 57. @JM_GRANTS Resources For Resources and Tools click here Or copy and paste the following into your browser: https://docs.google.com/document/d/1cECPPZfd-ssCAG1SVWOE0pWRdQboPiwxSiIJAecKOI/edit?usp=sharing © 2013 JMA 57 JMGRANTS.COM
- 58. Questions Jo Miller, GPC JMiller@JMGrants.com @JM_Grants Jo Miller, GPC @JM_GRANTS JMGRANTS.COM