"Not An Infographic" is a short example of what has become known as "infographics" on the web. Exploring different communication channels the graphic is ported into presentation form, annotated and distributed via Slideshare. Web communication channels converge. Also noteworthy: The graphic was created in Keynote.

1. THIS IS NOT AN
INFOGRAPHIC

2. Does this ➡
look familiar?

3. The slender frame, the
vibrant colors, the bold
font face, the gratuitous
illustrations, the blocks
of text, the callouts, the
big numbers, the
graphs and diagrams...

4. Looks like an
infographic. You know,
one of these things that
have taken the internet
by storm and seem to
reproduce at a
geometric rate?

5. Let’s not call it that.

6. 100%
AMOUNT OF THIS AMOUNT OF THIS
BEING AN BEING
INFOGRAPHIC SOMETHING ELSE

7. There is good reason to call the things we witness on the
internet New Media. The ways we display and have users
interact with information in digital media are still evolving.
g

8. Naturally some innovations in the process of exploring the
potential of New Media involve a certain amount of
style over substance.
MEANS OF USEFUL
DISPLAYING MEANS OF
INFORMATION DISPLAYING
INFORMATION
TIME TIME

9. Infographics should never fall in that category.

10. A liberal use of diagrams and makeshift data
visualization does not an infographic make. Veracity is
key there.
PEOPLE WHO
THINK THIS IS A
∅? PEOPLE WHO
THINK THIS IS NOT
VENN DIAGRAM A VENN DIAGRAM
*
* ME

11. Instead of merely condemning sub par information design,
let us acknowledge that where there is a trend people are
drawn to, there is a reason for this to happen: People enjoy
consuming information presented to them in certain ways.
g

12. What about this ➡
then?

13. Text based information is
displayed in bite sized
chunks and arranged
along a visual axis that is
enhanced through
graphic design elements.

14. The scrolling habits of
people using their
browsers have probably
led to the widespread
prominence of a vertical
axis in these things.

15. Bits of simple data visualisation like charts, bar graphs and
diagrams put numbers into perspective. Color schemes,
eye catching typography and decorative illustrations lend
stickyness for lack of a narrative cohesiveness. It’s the fast
food equivalent of information design and it’s perfectly apt
to satisfy fleeting attention spans, so why not put it to use?
fd

16. SO... IS THIS AN INFOGRAPHIC? NO.
COULD ANYBODY HAVE CREATED THIS? YES.
IS IT SOMETHING USEFUL? IT DEPENDS.
I rather enjoy some examples of this, especially
the humorous kind. But I’d like to point out that
these things are not good examples of
information design. Not when you want to be able
to communicate clearly and condense data or
information in a meaningful way.

18. That is why I’d rather not call them infographics.

19. So you can call this whatever you like. *
* YOU CAN ALSO USE IT HOWEVER YOU SEE FIT, BTW.

21. SOURCES? YES.
MAY I REPURPOSE AND DISTRIBUTE THIS? YES.
THE GAME? YES.
EXPLORING MEANING IN COMMUNICATION? YES.
HTTP://JOCHMANN.ME
TWITTER: @JOCHMANN