1. Online
Personalization
Photo by: Stux (Pixabay)
&the Digital Echo Chamber

2. Can
Photo by: Stux (Pixabay)
be a
good
thing?
online personalization

3. the process of tailoring
characteristics or preferences.
(Margaret Rouse)
Photo by: PhotoSteve101 (Flickr)
Online
Personalization:
pages to individual users‘

4. Online personalization
Photo by: The Next Web (flickr)
keeps us
entertained...

5. ...and online for
Photo by: Mary Smith (Flickr)
hours

6. Jim Bumgardner (Flickr)
We are rarely
shown something
uninteresting

7. But who is
Photo by: Neal Fowler (Flickr)
benefiting
from this
?

8. Not us...Photo by: Ana C (Flickr)

9. We are
Photo by: David Ingram (Flickr)
trapped
in an echo chamber

10. Echo chamber:
Photo by: Jim Nix (Flickr)
often drowning out different or
competing views
(Wikipedia)
amplified by transmission &
information, ideas, or beliefs are
repetition inside an enclosed system,

11. By accepting this
Photo by: Palo (Flickr)
“we're insulating ourselves
personalisation,
from viewpoints that differ
from our own
...

12. (A. Martin)
Photo by: Moyan brenn (Flickr)
&
we are closing our minds
to new ideas
...
experiences
”

13. broaden our horizons
Photo by: Dean Ayres (Flickr)
The internet makes it nearly
impossible
to learn new things
&

14. We need to
fix
this
Photo by: SomeDriftwood (Flickr)

15. We may not be able to
Photo by: MamaPyjama (flickr)
change the internet...

16. ...but we are able to
Photo by: Chris Ford (Flickr)
change
how we use it

17. We can start by
Photo by: Fabiana Zonca (Flickr)
to articles and posts...
paying more attention

18. Which present
Photo by: Judy (Flickr)
different opinions
than our own

19. take us outside
Photo by: Peter Grevsad (Flickr)
&
of our comfort zone

20. If we are aware
Photo by: Riccardo Cuppini (Flickr)
of the effects of
online personalization,

21. We may be able to
Photo by: Xavier Donat (Flickr)
escape
from the
digital
echo chamber

22. References
Photo by: Joanna Moroz
-“The Trouble withthe echo chamberonline” Natasha Singer. The New York Times.
2011. http://www.nytimes.com/2011/05/29/technology/29stream.html?_r=0
-”The web’s “echochamber” leaves us none the wiser.” AlanMartin. Wired. 2013.
http://www.wired.co.uk/news/archive/2013-05/1/online-stubbornness
-”Beware online filterbubbles.” Eli Pariser. Ted Talks. 2011.
http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles#t-195072
-”Personalization” Unknown Author. SearchCRM.2007.
http://searchcrm.techtarget.com/definition/personalization
-”EchoChamber (media)” Unknown Author. Wikipedia. 2014.
. http://en.wikipediaorg/wiki/echo_chamber_(media)
-”Is Facebook more than justan online ‘echochamber’?” Peter Aldhous.NewScientist. 2012
http://www.newscientist.com/article/dn21365-is-facebook-more-thanjust-an-
online-echo-chamber.html#.U39pZ6UmVg0
-