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Flipbook

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  • 1. Online Personalization Photo by: Stux (Pixabay) &the Digital Echo Chamber
  • 2. Can Photo by: Stux (Pixabay) be a good thing? online personalization
  • 3. the process of tailoring characteristics or preferences. (Margaret Rouse) Photo by: PhotoSteve101 (Flickr) Online Personalization: pages to individual users‘
  • 4. Online personalization Photo by: The Next Web (flickr) keeps us entertained...
  • 5. ...and online for Photo by: Mary Smith (Flickr) hours
  • 6. Jim Bumgardner (Flickr) We are rarely shown something uninteresting
  • 7. But who is Photo by: Neal Fowler (Flickr) benefiting from this ?
  • 8. Not us...Photo by: Ana C (Flickr)
  • 9. We are Photo by: David Ingram (Flickr) trapped in an echo chamber
  • 10. Echo chamber: Photo by: Jim Nix (Flickr) often drowning out different or competing views (Wikipedia) amplified by transmission & information, ideas, or beliefs are repetition inside an enclosed system,
  • 11. By accepting this Photo by: Palo (Flickr) “we're insulating ourselves personalisation, from viewpoints that differ from our own ...
  • 12. (A. Martin) Photo by: Moyan brenn (Flickr) & we are closing our minds to new ideas ... experiences ”
  • 13. broaden our horizons Photo by: Dean Ayres (Flickr) The internet makes it nearly impossible to learn new things &
  • 14. We need to fix this Photo by: SomeDriftwood (Flickr)
  • 15. We may not be able to Photo by: MamaPyjama (flickr) change the internet...
  • 16. ...but we are able to Photo by: Chris Ford (Flickr) change how we use it
  • 17. We can start by Photo by: Fabiana Zonca (Flickr) to articles and posts... paying more attention
  • 18. Which present Photo by: Judy (Flickr) different opinions than our own
  • 19. take us outside Photo by: Peter Grevsad (Flickr) & of our comfort zone
  • 20. If we are aware Photo by: Riccardo Cuppini (Flickr) of the effects of online personalization,
  • 21. We may be able to Photo by: Xavier Donat (Flickr) escape from the digital echo chamber
  • 22. References Photo by: Joanna Moroz -“The Trouble withthe echo chamberonline” Natasha Singer. The New York Times. 2011. http://www.nytimes.com/2011/05/29/technology/29stream.html?_r=0 -”The web’s “echochamber” leaves us none the wiser.” AlanMartin. Wired. 2013. http://www.wired.co.uk/news/archive/2013-05/1/online-stubbornness -”Beware online filterbubbles.” Eli Pariser. Ted Talks. 2011. http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles#t-195072 -”Personalization” Unknown Author. SearchCRM.2007. http://searchcrm.techtarget.com/definition/personalization -”EchoChamber (media)” Unknown Author. Wikipedia. 2014. . http://en.wikipediaorg/wiki/echo_chamber_(media) -”Is Facebook more than justan online ‘echochamber’?” Peter Aldhous.NewScientist. 2012 http://www.newscientist.com/article/dn21365-is-facebook-more-thanjust-an- online-echo-chamber.html#.U39pZ6UmVg0 -