Digital Privacy, An Illusion?
By Katie Machum
As the internet has become such
an integrated part of our lives, the
popularity of social networking
websites has reached ...
. 230 million active users on Twitter
. Those posting an average of 500
million Tweets everyday
Image by Jennie via Flickr...
• 57% of all American adults and 73% of all
those ages 12-17 use Facebook
• 64% of adult Facebook users visit the site on
...
• Instagram has 200 million monthly active
users
• With 60 million Instagram photos posted per
day
(https://instagram.com/...
With social networking comes the
development of our individual data
clouds…
Full of personal
information, photos and
our i...
And there is no doubt that as our
internet activity continues to grow,
due to an increase in mobile
technology so too will...
Although many of us feel in
control of our data clouds…
60% of teen Facebook users keep private
profiles, and most report ...
Its businesses’ and government’s
ability to connect the dots,
that allows them to know
more than you think.
Image by Tom W...
Search engines, online shopping
websites, GPS trackers all collect
puzzle pieces of ‘non-personally
identifiable’ informat...
Parts of our data clouds that we
believe are not linked to our
identities, but their combination is
individually unique.
“...
For example:
• The combination of
zip code, birthdate
and gender was
found to be unique
for 87% of Americans
(Electronic F...
Solution: Making the fine print
Not so fine …
Image by stephen via Flickr:
https://flic.kr/p/64GVLT
Most privacy policies are extremely
misleading, vague and hard to find.
Image by Brett Farmiloe via Flickr: https://flic.k...
So as consumers (who’s time is of
value) we choose to skip, scan,
skim or scroll through them.
Image by Kalyan Chakravarth...
• Of the 92% of people online who use a Google
service regularly, only 12% have read their
new privacy policy
(Study by Yo...
The time has come for privacy
regulators to act together … and
recognize that is essential for
consumers to be fully infor...
Have transparency of what data
has been stored, …
Image by Nico Kaiser via Flickr: https://flic.kr/p/ELDT
Have a real choice of service, …
And…
Image by Sebastien Wiertz via Flickr: https://flic.kr/p/ahk6nh
Have this all in terms that we
understand.
Image by Ludovic via Flickr: https://flic.kr/p/aov2Xi
Sources:
• https://business.twitter.com/whos-twitter
• https://instagram.com/press
• https://www.eff.org/deeplinks/2009/09...
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Digital Privacy: An Illusion?

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Digital Privacy: An Illusion?

  1. 1. Digital Privacy, An Illusion? By Katie Machum
  2. 2. As the internet has become such an integrated part of our lives, the popularity of social networking websites has reached an all-time high with... Image by Tanja Scherm via Flickr: https://flic.kr/p/dTZAW6
  3. 3. . 230 million active users on Twitter . Those posting an average of 500 million Tweets everyday Image by Jennie via Flickr: https://flic.kr/p/69cP9q https://business.twitter.com/whos-twitter
  4. 4. • 57% of all American adults and 73% of all those ages 12-17 use Facebook • 64% of adult Facebook users visit the site on a daily basis Image by SimonQ via Flickr https://flic.kr/p/9RcsQ4 (Pew Research) And …
  5. 5. • Instagram has 200 million monthly active users • With 60 million Instagram photos posted per day (https://instagram.com/press) Image by Jason Howie via Flickr: https://flic.kr/p/d41HES
  6. 6. With social networking comes the development of our individual data clouds… Full of personal information, photos and our internet habits. Image by ShutterSparks’ via Flickr: http://www.flickr.com/photos/shuttersparks/848650073/
  7. 7. And there is no doubt that as our internet activity continues to grow, due to an increase in mobile technology so too will our data clouds. Image by Mike Lemmon via Flickr: https://flic.kr/p/8Mtkct
  8. 8. Although many of us feel in control of our data clouds… 60% of teen Facebook users keep private profiles, and most report high levels of confidence in their ability to manage their settings. (Pew Research) Image by: Maria Elena via Flickr: https://flic.kr/p/fiqyhS
  9. 9. Its businesses’ and government’s ability to connect the dots, that allows them to know more than you think. Image by Tom Watchel via Flickr: https://flic.kr/p/hR8GPy
  10. 10. Search engines, online shopping websites, GPS trackers all collect puzzle pieces of ‘non-personally identifiable’ information… Image by Jared Tarbell via Flickr: https://flic.kr/p/Lj3bW
  11. 11. Parts of our data clouds that we believe are not linked to our identities, but their combination is individually unique. “Bits of data that feel anonymous are anything but when taken together” – Jennifer Goldbeck Image by Liza via Flickr: https://flic.kr/p/5ubGt4
  12. 12. For example: • The combination of zip code, birthdate and gender was found to be unique for 87% of Americans (Electronic Frontier Foundation) Image by Gareth via Flickr: https://flic.kr/p/sCxz
  13. 13. Solution: Making the fine print Not so fine … Image by stephen via Flickr: https://flic.kr/p/64GVLT
  14. 14. Most privacy policies are extremely misleading, vague and hard to find. Image by Brett Farmiloe via Flickr: https://flic.kr/p/6PEEja
  15. 15. So as consumers (who’s time is of value) we choose to skip, scan, skim or scroll through them. Image by Kalyan Chakravarthy via Flickr: https://flic.kr/p/9x3XDe
  16. 16. • Of the 92% of people online who use a Google service regularly, only 12% have read their new privacy policy (Study by YouGov) • Less then ½ who have read their privacy policy, understood it (Survey by Siegal + Gale) Image via Flickr: https://flic.kr/p/d3HNG3
  17. 17. The time has come for privacy regulators to act together … and recognize that is essential for consumers to be fully informed, Image by Peter Michel via Flickr: https://flic.kr/p/5EtbyM
  18. 18. Have transparency of what data has been stored, … Image by Nico Kaiser via Flickr: https://flic.kr/p/ELDT
  19. 19. Have a real choice of service, … And… Image by Sebastien Wiertz via Flickr: https://flic.kr/p/ahk6nh
  20. 20. Have this all in terms that we understand. Image by Ludovic via Flickr: https://flic.kr/p/aov2Xi
  21. 21. Sources: • https://business.twitter.com/whos-twitter • https://instagram.com/press • https://www.eff.org/deeplinks/2009/09/what-information-personally-identifiable • http://www.slate.com/articles/technology/future_tense/2014/01/ibeacon_shopkic k_privacy_policies_for_location_tracking_apps_aren_t_clear.single.html • http://www.bigbrotherwatch.org.uk/home/2012/02/ten-people-havent-read- googles.html • http://www.pewinternet.org/2013/05/21/teens-social-media-and-privacy/ • http://www.pewinternet.org/2013/02/05/coming-and-going-on-facebook/

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