315 pressie


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This slide show presentation gives an overview of what Foursquare is, and examines some of the issues surrounding this new Social Network.

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315 pressie

  1. 1. WHAT IS FOURSQUARE?<br />By Elizabeth Cameron<br />Image by smemon87 - Flickr<br />
  2. 2. We’ve all heard of Facebook, Twitter, and MySpace...<br />Image by Webtreats - Flickr<br />
  3. 3. But the latest buzz in Social Media is about something called <br />Foursquare.<br />Image by Editor B – Flickr<br />
  4. 4. Which begs the question...<br />what exactly is Foursquare,<br />and how does it work?<br />Image by Juliaklarman - Flickr<br />
  5. 5. Foursquare works with your Mobile Phone or Smartphone.<br />It works with a GPS system, allowing you to <br />“Check In” <br />at any given location.<br />Image by Prayitno - Flickr<br />
  6. 6. Once you “check in” to a place, all of your Foursquare friends can see where you are.<br />You can post your Foursquare activity to Twitter as well!<br />Image by Wharman - Flickr<br />
  7. 7. You can check up on your friends to see where they’ve been<br />and read any recommendations they have for places to explore.<br />Image by Katatoniq - Flickr<br />
  8. 8. You can also review and recommend places yourself.<br />Image by Shorts and Longs - Flickr<br />
  9. 9. Image by Midiman - Flickr<br />“unlock the world and find happiness <br /> around the corner”<br />- The Foursquare homepage<br />
  10. 10. As you go more places you can unlock badges and earn points.<br />Image by Dpstylestm - Flickr<br />
  11. 11. If you visit a particular place more frequently than any other Foursquare user...<br />You get to become the Mayor of that place.<br />Image by Christian.Terboven - Flickr<br />
  12. 12. Foursquare users compete with their friends to maintain their Mayoral status...<br />Almost like a Social Media Shootout.<br />Image by Meddy Garnet - Flickr<br />
  13. 13. Image by Hello Turkey Toe - Flickr<br />Who uses it?<br />So, now that we know a little bit more about Foursquare,<br />we can ask...<br />
  14. 14. According to Foursquare’s website, they have about 8 million users worldwide (as of April 2011)<br />with 35, 000 new users every day.<br />Image by Robert Scoble - Flickr<br />
  15. 15. So that puts Foursquare at approximately <br />8 million users,<br />Twitter at approximately<br />200 million users,<br />And Facebook at over <br />600 million users.<br />(Based on reports by the BBC and Goldman Sachs)<br />Image by TimothyJ - Flickr<br />
  16. 16. Even though Foursquare has been around since 2009,<br />It is still the baby of the group.<br />Image by StewC - Flickr<br />
  17. 17. The ability to “check in” on your Smartphone is not unique to Foursquare.<br />Facebook Places alsoallows you to “check in” and posts your location to your Wall.<br />Image by J. Scott 2<br />
  18. 18. When 1000 UK Teens were polled...Facebook Places took Foursquare down:<br />and those are the teens who DO “check in.”<br />44% “checked in” with Facebook,<br />27%“checked in” with Foursquare<br />Image by Familymwr - Flickr<br />
  19. 19. 58% of the teens from the same poll said they “didn’t see the point” in “checking in.”<br />The full story is here: http://www.tnooz.com/2011/05/14/news/half-of-teenagers-have-never-heard-of-location-check-ins/<br />Image by JRphoto12 - Flickr<br />
  20. 20. Even worse news for Foursquare... 45% of the teens polled felt that “checking in” is unsafe.<br />Image by Seabamirum - Flickr<br />
  21. 21. This “Techno-panic” is not completely unjustified. “Checking in” does mean revealing your exact location to all of your Foursquare friends. <br />Could this lure potential stalkers?<br />Image: http://www.abc15.com/dpp/news/local_news/hear_me_out/are-gps-phone-tracking-and-apps-like-foursquare-safe<br />
  22. 22. Will Foursquare ever become a Social Media giant like Facebook or Twitter...<br />or has Facebook already rendered it redundant?<br />Image by Ianv - Flickr<br />
  23. 23. Image by Jez.atkinson - Flickr<br />Will Foursquare still be around in a <br /> year... <br />Or will it go the way of the dinosaur?<br />Otherwise known as...“the way of MySpace”<br />
  24. 24. All images are licensed under the Creative Commons Non-Commercial Share-Alike Agreement, and sourced from Flickr<br />Image by tsuacctnt - Flickr<br />