Online
Personalization
Photo by: Stux (Pixabay)
&the Digital Echo Chamber
Can
Photo by: Stux (Pixabay)
be a
good
thing?
online personalization
the process of tailoring
characteristics or preferences.
(Margaret Rouse)
Photo by: PhotoSteve101 (Flickr)
Online
Personal...
Online personalization
Photo by: The Next Web (flickr)
keeps us
entertained...
...and online for
Photo by: Mary Smith (Flickr)
hours
Jim Bumgardner (Flickr)
We are rarely
shown something
uninteresting
But who is
Photo by: Neal Fowler (Flickr)
benefiting
from this
?
Not us...Photo by: Ana C (Flickr)
We are
Photo by: David Ingram (Flickr)
trapped
in an echo chamber
Echo chamber:
Photo by: Jim Nix (Flickr)
often drowning out different or
competing views
(Wikipedia)
amplified by transmis...
By accepting this
Photo by: Palo (Flickr)
“we're insulating ourselves
personalisation,
from viewpoints that differ
from ou...
(A. Martin)
Photo by: Moyan brenn (Flickr)
&
we are closing our minds
to new ideas
...
experiences
”
broaden our horizons
Photo by: Dean Ayres (Flickr)
The internet makes it nearly
impossible
to learn new things
&
We need to
fix
this
Photo by: SomeDriftwood (Flickr)
We may not be able to
Photo by: MamaPyjama (flickr)
change the internet...
...but we are able to
Photo by: Chris Ford (Flickr)
change
how we use it
We can start by
Photo by: Fabiana Zonca (Flickr)
to articles and posts...
paying more attention
Which present
Photo by: Judy (Flickr)
different opinions
than our own
take us outside
Photo by: Peter Grevsad (Flickr)
&
of our comfort zone
If we are aware
Photo by: Riccardo Cuppini (Flickr)
of the effects of
online personalization,
We may be able to
Photo by: Xavier Donat (Flickr)
escape
from the
digital
echo chamber
References
Photo by: Joanna Moroz
-“The Trouble withthe echo chamberonline” Natasha Singer. The New York Times.
2011. http...
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  1. 1. Online Personalization Photo by: Stux (Pixabay) &the Digital Echo Chamber
  2. 2. Can Photo by: Stux (Pixabay) be a good thing? online personalization
  3. 3. the process of tailoring characteristics or preferences. (Margaret Rouse) Photo by: PhotoSteve101 (Flickr) Online Personalization: pages to individual users‘
  4. 4. Online personalization Photo by: The Next Web (flickr) keeps us entertained...
  5. 5. ...and online for Photo by: Mary Smith (Flickr) hours
  6. 6. Jim Bumgardner (Flickr) We are rarely shown something uninteresting
  7. 7. But who is Photo by: Neal Fowler (Flickr) benefiting from this ?
  8. 8. Not us...Photo by: Ana C (Flickr)
  9. 9. We are Photo by: David Ingram (Flickr) trapped in an echo chamber
  10. 10. Echo chamber: Photo by: Jim Nix (Flickr) often drowning out different or competing views (Wikipedia) amplified by transmission & information, ideas, or beliefs are repetition inside an enclosed system,
  11. 11. By accepting this Photo by: Palo (Flickr) “we're insulating ourselves personalisation, from viewpoints that differ from our own ...
  12. 12. (A. Martin) Photo by: Moyan brenn (Flickr) & we are closing our minds to new ideas ... experiences ”
  13. 13. broaden our horizons Photo by: Dean Ayres (Flickr) The internet makes it nearly impossible to learn new things &
  14. 14. We need to fix this Photo by: SomeDriftwood (Flickr)
  15. 15. We may not be able to Photo by: MamaPyjama (flickr) change the internet...
  16. 16. ...but we are able to Photo by: Chris Ford (Flickr) change how we use it
  17. 17. We can start by Photo by: Fabiana Zonca (Flickr) to articles and posts... paying more attention
  18. 18. Which present Photo by: Judy (Flickr) different opinions than our own
  19. 19. take us outside Photo by: Peter Grevsad (Flickr) & of our comfort zone
  20. 20. If we are aware Photo by: Riccardo Cuppini (Flickr) of the effects of online personalization,
  21. 21. We may be able to Photo by: Xavier Donat (Flickr) escape from the digital echo chamber
  22. 22. References Photo by: Joanna Moroz -“The Trouble withthe echo chamberonline” Natasha Singer. The New York Times. 2011. http://www.nytimes.com/2011/05/29/technology/29stream.html?_r=0 -”The web’s “echochamber” leaves us none the wiser.” AlanMartin. Wired. 2013. http://www.wired.co.uk/news/archive/2013-05/1/online-stubbornness -”Beware online filterbubbles.” Eli Pariser. Ted Talks. 2011. http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles#t-195072 -”Personalization” Unknown Author. SearchCRM.2007. http://searchcrm.techtarget.com/definition/personalization -”EchoChamber (media)” Unknown Author. Wikipedia. 2014. . http://en.wikipediaorg/wiki/echo_chamber_(media) -”Is Facebook more than justan online ‘echochamber’?” Peter Aldhous.NewScientist. 2012 http://www.newscientist.com/article/dn21365-is-facebook-more-thanjust-an- online-echo-chamber.html#.U39pZ6UmVg0 -

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