Revealing Design Treasures From The Amazon

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    Revealing Design Treasures From The Amazon - Presentation Transcript

    1. Jared M. Spool @jmspool #JaredRamblesOnAndOnAndOnAndOn
    2. Amazon
    3. Amazon
    4. Amazon
    5. Amazon
    6. Amazon
    7. Amazon
    8. Amazon
    9. Visitors in December, 2008: Rank of all websites in traffic: 8
    10. Revenue in 2008: Increase over 2007: 29%
    11. 2008 Foresee Customer Satisfaction Rating: Rank in customer satisfaction ratings: 3
    12. Unique Customers Since Launch: Ranking in World Population: 17
    13. Orders placed in 2008: Orders processed every second: 24
    14. Amazon
    15. Amazon
    16. Amazon
    17. Amazon Treasure #1
    18. Amazon
    19. Amazon
    20. Harry Potter and the Deathly Hallows
    21. Harry Potter and the Sorcerer’s Stone
    22. Amazon
    23. Amazon
    24. Caution
    25. Target
    26. Harry Potter 7 Reviews One Month after Release Barnes & Noble (BN.com) Walmart.com
    27. Harry Potter 7 Reviews One Month after Release Amazon.com Target.com
    28. Ratio of Reviewers to Purchasers: Purchases required for 20 reviews: 26,000 Viewers required at 2% conversion rate: 1,300,000
    29. Amazon Treasure #2
    30. Amazon
    31. Amazon
    32. Amazon
    33. Amazon
    34. Amazon
    35. Amazon
    36. Amazon
    37. Amazon
    38. Amazon
    39. Caution
    40. Amazon
    41. Amazon
    42. Amazon
    43. Amazon
    44. Amazon
    45. Amazon
    46. Amazon
    47. Amazon
    48. Amazon
    49. Amazon
    50. If every customer spent $5 more per order, it would make Amazon an additional
    51. Amazon
    52. Amazon
    53. Amazon
    54. Amazon Treasure #3
    55. Amazon
    56. Amazon
    57. Amazon
    58. Amazon
    59. Amazon’s Security Levels Level 0: Amazon doesn’t know who you are (no cookie) Level 1: Amazon knows you from a cookie It’s how they know what books to recommend or if you’re a 1-click customer Level 2: Amazon wants to reveal something only you should know Such as your address or shipping history
    60. Amazon
    61. Goal Time vs. Tool Time Goal Time: When the user is improving the outcome of the experience When the user is considering the product they wish to purchase Tool Time: When the user is moving forward without any improvement in the outcome of the experience When the user is struggling with the security system When the user is dealing with redesigned elements
    62. Amazon
    63. Amazon
    64. Amazon
    65. Facebook
    66. Facebook
    67. Amazon
    68. Amazon
    69. Amazon
    70. Amazon 2007 Navigation Phase-In Plan Phase 1: Non-cookied visitors - 5,000 per day Phase II: Non-cookied visitors - 1 per every 5 Phase III: Cookied customers - 5,000 per day Phase IV: Cookied customers - 1 per every 5 Phase V: Everyone Total time: 12 weeks
    71. Caution
    72. Items Easy To Find with Search The Princess Bride Books by Tom Clancy Movies with Téa Leoni A Canon SD1100 Mario Kart for the Wii
    73. Items Difficult to Find with Search The first Tom Clancy book featuring Jack Ryan An inexpensive, but high quality SLR camera A good toy for my six-year-old niece Novels written by Nobel Prize for Literature winners
    74. Amazon
    75. Amazon
    76. CD Baby
    77. Amazon Treasure #4
    78. Apple
    79. BestBuy
    80. Target
    81. Site
    82. Amazon’s “Negative Operating Cycle” Amazon turns its inventory every 20 days Best Buy turns its inventory every 74 days } Standard retail payment terms: 45 days Day Best Buy Cash Debt 0 44 74 76 Product Product Customer Customer Ordered Paid For Buys Pays } Day Amazon Cash Float 0 20 22 44 Product Customer Customer Product Ordered Buys Pays Paid For
    83. Amazon
    84. Amazon
    85. Amazon
    86. Revealing Treasures from The Amazon Engage your users by delivering great content Don’t fear trying out new ideas Eliminate while delivering confidence Never forget the business Caution is warranted Be careful when emulating features Some experiments don’t pan out Not all use cases are equal
    87. More Info from User Interface Engineering Newsletter: UIEtips (FREE) UIE Virtual Seminars Reports Conferences: UIE Roadshow: Seattle, Denver, and DC User Interface Conference: www.uiconf.com Blog: www.uie.com/brainsparks Site: www.uie.com

    + Jared SpoolJared Spool, 5 months ago

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    On its surface, Amazon.com just seems like a large more

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