Emprendedores sociales, Master Economia Social, Iberoamericana, Mondragon, Mexico
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Emprendedores sociales, Master Economia Social, Iberoamericana, Mondragon, Mexico Emprendedores sociales, Master Economia Social, Iberoamericana, Mondragon, Mexico Presentation Transcript

  • SOCIAL ENTREPRENEURSHIP Máster en gestión de Empresas de Economía Social – Universidad Iberoamericana – Puebla Julio 2011 Dr. Aitor Lizartza Martin y Dr. Jose Mari Luzarraga – Mondragon University alizmar@eteo.mondragon.edu jmluzarraga@eteo.mondragon.eduDr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • Objetivos de la sesiónBasado en el libro“The power of unreasonable people”(J Elkington & P. Hartigan – Harvard Business Press 2008)Nuestros objetivos son:Ü  Presentar una nueva generación de emprendedores socialesÜ  Entender sus modelos de negocio y estilos de liderazgoÜ  Identificar oportunidades de mercadoÜ  Averiguar los recursos financieron obtenidos Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • “THE POWER OF UNREASONABLE PEOPLEHow Social Entrepreneurs Create Markets that Change the World” (Harvard Business Press 2008) -  Understanding what is a Social Entrepreneur - Classifying types of Social Enterprises - Identifying SE market opportunities - Tapping SE financial resources Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • Understanding what is a Social Entrepreneur“The reasonable man adapts himself t the worldThe unreasonable man persist in trying to adapt the world to himself.Therefore, all progress depends on the unreasonable man” (George Bernard Swaw, 1903) Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • Social entrepreneurs are…Ü  Innovative, Resourceful, Practical and Opportunistic,… as any other entrepreneursÜ  But… What motivates social entrepreneurs is not doing the “DEAL” but achieving the “IDEAL”Ü  So they have a long term commitment with their projectsÜ  Most Social entrepreneurs stumble across the opportunity to SERVE OTHERSÜ  Common inspiration is: “You have to be the change you want to see in the world” (Gandhi) Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • Why are they unreasonable? Because…Ü They Want to Change the WorldÜ They are insanely ambitiousÜ They are propelled by emotionsÜ They think they know the futureÜ They seek profit in unprofitable pursuitsÜ They ignore the evidenceÜ They try to Measure the UnmeasurableÜ They refuse to be made into SuperheroesÜ They are, well, unreasonable Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • Characteristics of Successful Social entrepreneursÜ  Try to shrug off the constraints of ideology or disciplineÜ  Identify & apply practical solutions to social problems, combining innovation, resourcefulness, and opportunityÜ  Innovate by finding a new product, a new service, or a new approach to a social problemÜ  Focus-first & foremost-on social value creation and, in that spirit, are willing to share their innovations & insights for other to replicateÜ  Jump in before ensuring they are fully resourcedÜ  Have an unwavering belief in everyone’s innate capacity, often regardless of education, to contribute meaningfully to economic & social developmentÜ  Show a dogged determination that pushes them to take risks that others wouldn’t dareÜ  Balance their passion for change with a zeal to measure and monitor their impactÜ  Have a great deal to teach change makers in other sectorsÜ  Display a healthy impatience Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • How they look like… Nicholas Negroponte (MIT-medialab) “Entrepreneur behind the One laptop per child project” VIDEO: http://tinyurl.com/qkavho Dr. Govindappa “Aravind Eye Hospital” “The largest Eye care medical Dr. Mohammed Yumus centre in the world” “Grameen Bank – Nobel Price 2006” VIDEO: http://tinyurl.com/qb37rm VIDEO: http://tinyurl.com/dmbz9f Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • Classifying types of Social EnterprisesTraditional classification:Ü Model 1: Leveraged Nonprofit venturesÜ Model 2: Hybrid Nonprofit venturesÜ Model 3: Social Business VenturesSocial Enterprise from a wider perspective Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • Traditional classificationModel 1: Leveraged Nonprofit venturesÜ  A public good is being delivered to the most economically vulnerable, who do not have access to, or are unable to afford, the service renderedÜ  Both the entrepreneur and the organization are change catalysts, with a central goal of enabling direct beneficiaries to assume ownership of the initiativeÜ  Multiple external partners are actively involved in supporting the venture financially, politically, and in kindÜ  The founding entrepreneur morphs into a figurehead, in some cases for the wider movement, as others assume responsibilities and leadership Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • Traditional classification Model 1: Leveraged Nonprofit ventures Bunker Roy “Barefoot College” http://tinyurl.com/ottmg8 N. Negroponte OLPC www.laptop.org http://tinyurl.com/5tfazuMother Teresa“Missionaries of Charity”VIDEO: http://tinyurl.com/d25chs Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • Traditional classificationModel 2: Hybrid Nonprofit venturesÜ  Goods or services are delivered to populations that have been excluded or underserved by mainstream markets, but the notion of making a profit is not totally out of the questionÜ  Sooner or later the founding entrepreneur or his/her team, typically develops a marketing plan to ensure that the poor or otherwise disadvantaged can access the product or service being providedÜ  The enterprise is able to recover a portion of its costs through the sale of goods & services, in the process often identifying new marketsÜ  To sustain activities & address the unmet needs of poor or otherwise marginalized clients, the entrepreneur mobilizes funds from public, private, and/or philanthropic organizations in the form of grants, loansÜ  As mainstream investors & business enter the picture, even when they are not seeking mainstream financial returns, they push to become model 3 Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • Traditional classification Model 2: Hybrid Nonprofit ventures Rick Aubry “Rubicon Programs” VIDEO: http://tinyurl.com/o4dd82Dr. Govindappa Martin Fisher“Aravind Eye Hospital” KickStart: www.kickstart.orghttp://tinyurl.com/qb37rm VIDEO: http://tinyurl.com/p7mep3 Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • Traditional classificationModel 3: Social Business venturesÜ  The entrepreneur sets up the venture as a business with the specific mission to drive transformational social and/or environmental changeÜ  Profits are generated, but the aim is not maximize financial returns for shareholders but instead to financially benefit low-income groups and to grow the social venture by reinvestment, enabling it to reach and serve more peopleÜ  The entrepreneur seeks out investors interested in combining financial and social returnsÜ  The enterprise’s financing-and scaling- opportunities can be significantly greater because social business can more easily take on debt and equity Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • Traditional classificationModel 3: Social Business venturesDr. Mohammed Yumus F. Arizmendiarrieta“Grameen Bank – Nobel Price 2006” MONDRAGON CooperativesVIDEO: http://tinyurl.com/qt65ux http://tinyurl.com/p75akt http://tinyurl.com/otm9ft Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • Actividad reflexión/inspiraciónÜ Elige un emprendedor social que conozcasÜ Identifica que características tieneÜ Identifica que tipo de empresa social utiliza Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • Classifying Social enterprise from a wider perspective Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • 10 market opportunities for social entrepreneurs1.  Demographic opportunitiesFacts:-  Human population toward 9 billion to10 billion people-  Age distribution skewing: old vs. young boom nations-  Worldwide migration: from rural to cities-  One of the best ways of reining population growth is encouraging economic developmentExamples of successful Social Entrepreneurs-  Jeroo Billimoria – Child Helpline International - http://www.childhelplineinternational.org/-  Martin Fisher – Cooperative Home Care Associates (CHCA), the Paraprofessional Healtcare Institute (PHI) & Independence Care System (ICS) http://www.chcany.org/ Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • 10 market opportunities for social entrepreneurs2. Financial opportunitiesFacts:-  The notion that the haves will find ways to gain more and that the have-nots will lose more has been acknowledged since biblical times-  Extreme financial inequality can sow the seeds of insurrections and social cataclysm-  Tools & frameworks for economic justice are weak or nonexistentExamples of successful Social Entrepreneurs-  Jeroo Billimoria – Aflatoun - http://www.aflatoun.org/-  Martin Fisher – Kickstart - http://www.kickstart.org/ (0.6% GDP of Kenya GDP & 0.25% of Tanzania GDP)-  Fazle Abed – Bangladesh Rural Advancement Committee- http://www.brac.net/ Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • 10 market opportunities for social entrepreneurs3. Nutritional opportunitiesFacts:-  True famine, hunger, and poor nutrition have been constants through-out human history-  862 million people across the world are hungry, up from 852 million a year ago-  Every day, almost 16,000 children die from hunger-related causes-- ONE CHILD EVERY FIVE SECONDS.Examples of successful Social Entrepreneurs-  Takao Furuno – The power of Duck - http://tinyurl.com/ojdwy7-  Hector Gonzalez – Cuadritos - http://www.cuadritos.com.mx/ (the largest self-sustaining food bank in Mexico, feeding 100.000 people a day) Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • 10 market opportunities for social entrepreneurs4. Resource opportunitiesFacts:-  A growing world population will not be a problem if the planet’s resources were limitless, but they are not-  Demographic pressures are fistering awareness of the natural resource limits to economic growth-  Example: the UN argues that the conflict in Darfur has been driven by competition for water as climate change bitesExamples of successful Social Entrepreneurs-  Phil LaRocco – E+Co - http://www.eandco.net/-  Fabio Rosa – Ideaas - http://www.ideaas.org.br/ & the widely replicated Palmares project http://www.ashoka.org/node/3291 Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • 10 market opportunities for social entrepreneurs5. Environmental opportunitiesFacts:-  Environmental issues are universal: there is not South-North differences-  Nevertheless, poor populations everywhere in the world re forced to live in the worst circumstances-  The dominant environmental concerns include the immediate of clean water & sanitation, the risks of local & indoor pollution , & vulnerability to natural hazards.-  Other parts of the world: noise, traffic congestion, air & water pollution, long- term climate change,…Examples of successful Social Entrepreneurs-  Yan Arthus-Bertrand – The Earth from the Air - http://www.wecommunic8.com/earthfromtheair/-  Wangari Maathi – Green Belt Movement - http://www.greenbeltmovement.org/ Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • 10 market opportunities for social entrepreneurs6. Health opportunitiesFacts:-  From HIV/AIDS, to malaria, to potential pandemics like SARS or Flu- A, the world problems can seen overwhelming-  In 2006,11 million children <5 years died from preventable causes-  4 million babies will not survive their first month of life-  > 1/2 million women died in pregnancy, during labor, or after birthExamples of successful Social Entrepreneurs-  Dr. Paul Farmer – “The Man who will cure the world” - http://tinyurl.com/aovmpq-  Dr. Devi Shetty – Narayana Hrudayalaya - http://www.narayanahospitals.com/-  Vera Cordeiro – Resnacer - http://www.ashoka.org/node/3420 Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • 10 market opportunities for social entrepreneurs7. Gender opportunitiesFacts:-  There is always an inescapable gender component-  In the 1995 Kobe earthquake, 1,5 times more women than men died-  In the Asian tsunami, death rates for women were 3-4 times those for men-  There are several factors: biological, cultural, economic, or access to health care, education & information technology.Examples of successful Social Entrepreneurs-  Wu Qing – Beijing Cultural Development Center for Rural Women - http://www.nongjianv.org/english/index.html Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • 10 market opportunities for social entrepreneurs8. Educational opportunitiesFacts:-  Few factors are as powerful as education in empowering humans-  In a knowledge society access to educations becomes eevn more importantExamples of successful Social Entrepreneurs-  Bunker Roy – Barefoot College - http://www.barefootcollege.org/-  Kyle Zimmer - Fist book - http://www.firstbook.org-  Wendy Kopp – Teach For America - http://www.teachforamerica.org/-  Michael Brown & Alan Khazei –City Year - http://www.cityyear.org-  Javier Gonzalez – abcdespanol - http://www.abcdespanol.com/es/-  Liz Maw – Netimpact - http://www.netimpact.org/ Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • 10 market opportunities for social entrepreneurs9. Digital opportunitiesFacts:-  Enthusiasts may talk of “growing up digital”, but the IT revolution has created its own divides-  80% of people in the world have never heard a dial tone, let alone surfed the Web-  Kofi Annan: “People lack many things: jobs, shelter, food, health care & drinkable water. Today, being cut off from basic telecommunications services is hardship almost as acute as these other deprivations, & may indeed reduce the chances of finding remedies to them”Examples of successful Social Entrepreneurs-  Rodrigo Baggio – Committee for Democracy in IT - http://www.cdi.org.br/ Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • 10 market opportunities for social entrepreneurs10. Security opportunitiesFacts:-  September 11th terrorism attack changed world security, however this might be an effect of deeper & previous security causes.-  Instead of turning to companies like General Dynamics or Halliburton for security measures, governments should look to social entrepreneurs who recognize address the physical, psychological, social, economic, energy-related, water-related, or environmental security.-  Rich western countries spend up of 25 times as much on defense as they do on overseas aid.Examples of successful Social Entrepreneurs-  Pioneer Human Service - http://www.pioneerhumanservices.org/ Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • “YOU HAVE TO BE THE CHANGE YOU WANT TO SEE IN THE WORLD” GANDHIDr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • Eskerrik askoMuchas graciasThank you “Our strength does not lead to struggle but co-operation” P. JM Arizmendiarrieta - 1956 Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011
  • Dr. JM Luzarraga – Mondragon Unibertsitatea – Master Emprendimiento Social Ibero - Julio 2011