Barn raising - JiveWorld presentation - 16Oct2012

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My Ignite-style presentation at JiveWorld 2012 on "Barn Raising - A Technique to Accelerate Collaboration".

My Ignite-style presentation at JiveWorld 2012 on "Barn Raising - A Technique to Accelerate Collaboration".

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  • So we asked our users, “What is preventing you from using Jive and collaborating in general?”Not enough time – people have day jobs and it’s difficult to find time to proactively share contentI don’t have anything to contributeI’m confused about when to use Jive versus SharePoint and other toolsIt’s new: I don’t understand how to use Jive and need training
  • With a workforce spread so far apart, we’ve lost the concept of a water cooler!We don’t have as many opportunities to get people together face-to-faceSerendipity: “Hey, what are you working on?”
  • Nay-sayers: great opportunity to convert them – tend to become the biggest proponents

Transcript

  • 1. Barn RaisingA technique to accelerate collaborationJeff MaaksDirector, Communities & CollaborationHitachi Data Systems @jmaaks #BarnRaising #jw12
  • 2. IF YOU BUILD IT, THEY WILL COME, RIGHT?
  • 3. HURDLES TO COLLABORATION To improve collaboration, employees said they needed: ‒ Time ‒ Training ‒ Guidance about which tool to use ‒ Global reward system for sharing ‒ Management attention & encouragement
  • 4. WE’VE LOST THE WATER COOLER
  • 5. INSPIRATION“…we have examples of peoplecoming together and engaging incollective action that is both longterm and creative. The canonicalexample is a barn raising…”“Small communities with long-timeresidents have the necessarysocial density and continuity tobuild up enough mutual favors tobe a fertile ground for reciprocalaltruism.”
  • 6. EPIPHANY: IF THEY COME, YOU CAN BUILD IT! Addressing concerns ‒ Time ‒ What to contribute ‒ How to use Jive ‒ Contrast to other tools ‒ Management attention ‒ Rewards
  • 7. ABOUT BARN RAISING EVENTS Goal: Build out community content using a collaborative approach 3-4 day offsite meeting, with parallel, facilitated content tracks Participants invited from across silos Provide focused time away from daily distractions Positioned as a reward, fun, exclusive event
  • 8. HOW WE SELECT PARTICIPANTS Work closely with line management Initially natural collaborators, later seed detractors Deep expertise or new to company Draw from distinct silos (e.g., geographic, functional) ~20% previous participants for continuity
  • 9. HOW WE SOLD IT TO EXECS Quickly create / capture content Decrease costs ‒ Reuse existing knowledge / techniques ‒ Reduce time to find information and get help Increase revenue ‒ Reduce on-boarding time: quicker time to revenue Increase customer satisfaction ‒ More consistent sales & delivery methods ‒ Improve quality via broader use of recommended practices
  • 10. WHAT ELSE WE ACCOMPLISHIncreasing Connections Building Trust Breaking Down Silos
  • 11. WHAT WE SEE AFTER THE EVENTS Stronger sense of community Greater: ‒ Feeling of ownership ‒ Participation ‒ Engagement ‒ Comfort in use of Jive platform Translates to increased likelihood of knowledge sharing by answering questions, uploading content
  • 12. FEEDBACK FROM PARTICIPANTS “The face-to-face interaction was “I am glad to meet the global priceless. We were able to professionals and sharing our exchange ideas and determine experience and knowledge. It does best approaches in real-time.” help me to develop my career and make my life way easier in Hitachi!” “In my many years at HDS, the [barn raising] event was the single most significant exchange of ideas with the “I have been at HDS for 10 expertise brought in from different years, and this was the most geos.” worthwhile one-week event that I have been part of.” “One of the most collaborative events Ive “I came away from the participated in at HDS!” session with a renewed energy and enthusiasm for my job.” “I believe the most sustainable benefit from the Barn Raising is not the volume of [knowledge] captured during the limited time available, despite the value of that. It is the cross-geo relationships established and the increased likelihood of on-going cooperation.”
  • 13. FEEDBACK ABOUT JIVE “Although I was already a “I quickly found that this can convert of [Jive] before I got reduce my workload here, I didnt fully appreciate significantly allowing me tojust how important the need to focus on the more important change the way we work is to aspects of my role. Too often our future. [Jive] is the only Ive just been the documentway we will truly empower our repository!” employees" ” “For me it is really opened “I had no idea how my eyes to what can be powerful this tool is and achieved with [Jive] and also how it will improve our when it works people feel a efficiency.” real sense of ownership for groups/spaces that they contribute to.”
  • 14. EXAMPLE APPLICATIONS Professional / Managed Services ‒ Recommended Practices ‒ Reference Architectures Sales ‒ Expert contact lists ‒ Selling guides Product Management ‒ Frequently Asked Questions Human Resources ‒ New Hire Onboarding
  • 15. RECOMMENDED PRACTICES Keep tracks intimate (4-5 participants + facilitator) Keep event intimate (no more than 5 tracks) Ensure participants represent distinct silos Best held off-site, but good network access is key Don’t over-structure the event Make it fun!
  • 16. COLLABORATION RECOMMENDATIONS: CHINA Focus on face-to-face communication ‒ Face-to-face contact preferred even if against procedure ‒ Knowledge best learned face-to-face ‒ Relationship is key and needs to be established before knowledge can be shared Rewards ‒ Small extrinsic rewards e.g. small gifts ‒ Rewards can also be a warm “thank you”
  • 17. ALIGNED TO LEARNING PREFERENCES Source: Ipsos, M. (2007) Great Expectations of ICT: How Higher Education Institutions are Measuring Up. Research Study Conducted for the Joint Information System Committee Report June 2008
  • 18. How well are we sustaining competency in an ever-changing work environment? Concept & Continuous Task Mastery On-the-Job Improvement Competence Reference &C Critical SkillsO CONTINUOUS IMPROVEMENT TrainingM IS ENABLED BY PSPETENCY TIME (Average 50% reduction in Time to Competency) TRAIN TRANSFER S U S TAI N Performance Support (PS)Source: Ontuitive 2012
  • 19. COLLABORATION PART OF CORPORATE VALUES!
  • 20. THANK YOU Jeff Maaks Director, Communities & Collaboration Hitachi Data Systems jeff.maaks@hds.com @jmaaks #BarnRaising jmaaks