2. +
Facts About EPCOT
Was the brain child of Walt Disney himself
EPCOT stands for the Experimental Proto-
type Community of Tomorrow
Was the second edition to the Walt Disney
World Parks
Has two parts to different areas Future World
and World Showcase
Future World has a variety of rides that all
deal with innovative ideas.
World Showcase has 11 different
countries that each of which have an exhibit
about the culture and a restaurant
3. +
Challenges for EPCOT
Out of all four of the Walt Disney World Parks the
EPCOT Resort experiences the lowest attendance.
EPCOT appeals to an older generation but Walt
Disney World is known for providing high quality
family fun.
It has some of the longest walks in the resort.
World Showcase is more of a museum then an
amusement park.
EPCOT has to compete with the other three Walt
Disney World parks on their Facebook and Twitter
accounts, and with all Disney Vacation products on
the Disney Company Blog.
4. +
Target Marketing
Loyal Disney Followers
Members of the Disney Vacation
Club
Holders of the Disney Rewards
Visa
Disney Honeymooners
Those planning a Disney Vacation
Families planning an educational
vacation
5. +
EPCOT’s Over-Arching Theme
Appeal to families by creating
emphasizing an interactive cultural
experience.
Appeal to older generations by pushing the
different festivals they have (i.e. Food and
Wine and Flower and Garden)
6. +
Create a Separate Social Media
Accounts
By creating separate social media accounts for each
park EPCOT will benefit greatly.
Instead of having to fight for attention on the
Facebook, Twitter, Blog, and Youtube accounts of
Walt Disney World.
EPCOT has a wealth of different topics that they
could discuss:
Interviews with cast members from the different
countries in the World Showcase.
Promoting the Food and Wine Festival and the
Flower Garden Show.
Informing those of different show times.
7. +
Mobile Applications
Currently the only official Walt Disney World
Resort applications that are offered are only
available to Verizon users.
By opening up this market they would be able
to generate more profit.
There are a plethora of different applications for
free offering a list of wait times, show times, and a
pre-made scavenger hunt.
The Disney Company has such a high
following that by creating their own for-profit apps
they would receive more downloads from smart
phone users then the free versions.
8. +
Google AdWords
Utilize specific EPCOT keywords for Google
AdWords to generate more website views.
Examples
Flower Garden Show
Food and Wine Festival
Interactive Learning Experience
World Showcase
Future World
Test Track
9. +
Evaluating Success
Comparable number of follower on social
media sites with other Walt Disney World
Resort.
Increased visitors to the park.
Increased views of website generated by
Google AdWords
10. +
Budget and Timeline
Overall Budget: $75,000
Social Media Campaign: $15,000
Mobile Advertising Campaign: $3,000
Google AdWords Campaign: $8,500
Other Advertising Necessity’s: $48,500
This campaign will take place over one year.
There will be intense marketing during high
tourism season.
Christmas time
Spring Break
Various Festivals
Summer Vacation