Theme of this to Identify a Best Category/Product of your online store to Promote through Facebook Paid Advertisement. Benefits: To utilize the Paid advertisement instead of wasting money on every things I have used this Strategy to one of my Client who has Small Fashion Store and it worked very well.

1. E-commerce Product
Promotion
through Facebook Ad
Campaigns
By @JKBaseer

2. Objective
Identify a Best Category/Product of your online
store to Promote through Paid Advertisement.
Benefits: To utilize the Paid advertisement instead
of wasting money on every things

3. Example Story!
Lets say I run a Small Online Fashion Store and I
have lot of quality products to sell but I have little
budget to promote my business!

4. Problem
I am not sure which product to Promote. If I have more money
for my marketing, I can spend evenly for all categories but I
don’t have.
So the option is to identify the best categories instead of
assuming ourselves, we are going to find what people love.

5. Approach
1.
[Select] 3 Categories or Product
2.
[Prepare] 3 post per Day for a week. So 21 post in Editorial
calender
3.
[Build] Bitly Url for Each Post
4.
[Schedule] the Posts in Facebook Scheduler
5.
[Report] after a week of Post Performance
6.
Select a best Performing category
7.
Now select the best 3 or 4 post of the same category
8.
Edit those post by changing the link
9.
Promote those post to niche Audience Via Paid Advertisement

6. Before Campaign…

7. Selecting 3 Categories
I select:
- jewellery
- Women Casual wear
- Women Party wear
Recommendation: May you can select categories
by High Margin, New Arrivals.,etc

8. Editorial Calender (Download the Template)
- Prepare 3 post per Day. So 21 post for the Week.
-Each Category 7 Post.
- Please Download the Template at this Link ()

9. Before Bitly URL
Google Url Builder
Visit
https://support.google.com/ana
lytics/answer/1033867?hl=en
Paste your category or Product
Link and Follow the Other
Steps
Benefits: By changing only the
Keyword for the same url, you
can create many bitly url for
Same Destination. So that you
can use different links for
different posts.
Example:

10. Build URL in bitly
Copy
Paste the Google Generated Url
to shorten
Paste
Paste in http://bitly.com/
Your link may look like this
http://bit.ly/abc123
But you can change like this to
http://bit.ly/ab-category1

11. Launch the Campaign.
Schedule…

12. SCHEDULE FOR WEEK
- Prepare 3 post per Day. So 21 post for the Week.
- Each Category 7 Post.

13. After Week…

14. Find the Best Performing Post

15. Select 3Best Performing Posts
List Out
- Post 1 name
- Post 2 name
- Post 3 name

16. Edit the Existing Posts
We need to edit the links of already posted that is 3Best Performing
Posts.

17. Promote those Post Via
Facebook Ads
⁻ Important note: We have identified this Post to promote using Paid
advertisement. So it does not mean we should avoid other
category, we can post that categories normally.
⁻ So we got the Best Performing Posts now
⁻ So, Lets Promote those posts for high reach
⁻ Also we can create new post related to that category.
⁻ Its recommended to create unpublished post for Product Promotion
instead of publishing many posts of same category

18. If you have any question or feedback, Please share..
THANK YOU 