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Report: Instagram vs Facebook vs Twitter

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A 6-brand comparison of social media posting and content performance across the three networks. Brands analyzed are Burberry, Chevrolet, Coca-cola, Covergirl, Oreo and Red Bull.

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Report: Instagram vs Facebook vs Twitter

  1. 1. Instagram vs Facebook vs Twitter A 6-brand comparison of social media posting and content performance across the three networks. Brands analyzed are Burberry, Chevrolet, Coca-cola, Covergirl, Oreo and Red Bull. October 1 - 31, 2014
  2. 2. Highlights ❖ Red Bull posted over half the content, and generated more than 55% of the total engagements. ❖ Red Bull posted 574 times during October ❖ Coca-cola only posted 39 times ❖ Coca-cola’s engagement rate is more than 3x the average among all brands ❖ Oreo had the most equally-distributed posting volume across all 3 networks. And the 2nd highest engagement rate. Networks compared and analyzed: Facebook, Twitter and Instagram. Report period: October 1 - 31, 2014.
  3. 3. Overall 1: Despite relatively low overall engagement levels, Twitter still gets the majority of posting activity. 2: Posting volume on Instagram is almost equal to Facebook. 3: Most of the posting on Twitter is photos.
  4. 4. Burberry 1: Burberry posts more on Instagram than on Facebook.
  5. 5. Chevrolet 1: Chevrolet has the lowest overall engagement level of the 6 brands reviewed.
  6. 6. Coca-cola 1: Coca-cola has the lowest overall posting volume of all brands. That’s likely due to use of heavy regional pages for more targeted content. 2: Coca-cola also has the highest overall engagement rate of all the brands reviewed.
  7. 7. Covergirl 1: Covergirl’s Instagram posting volume is more than double their Facebook posting.
  8. 8. Oreo 1: Oreo has the most equally distributed posting volume of any of the brands.
  9. 9. Red Bull 1: Red Bull gathered a total of 2.7 million engagements, over 55% of the total for all brands. 2: They also have the highest Twitter posting volume of all the brands, as well as half of the total posting volume of all brands.
  10. 10. Subscribe Be notified when reports like this are available from Zuum: get.zuumsocial.com/socialintelligence/ For more information about Zuum’s capabilities and pricing, please contact sales@zuumsocial.com ZuumSocial.com © 2014 Zuum

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