3. TOT
2011 $3,667,154
Occupancy levels > 2008
Rate < 2008
•Increase transient
occupancy tax by Length of stay on rise
4% annually
100% of goal
(year over year, but Although Ventura is not nearly
not long range) as well-known as other
California coastal communities,
it should be. Great beaches,
exciting surfing spots, a
beautiful harbor and wonderful
walking/biking trails along the
water are welcome surprises.
San Joaquin Magazine
4. PRINT ADVERTISING
SunsetS WestwaysWBudget Travel
National Geographic TravelerN USA Today
California State Guides
• Increase column LA TimesL Antelope Valley Press
inches Coastal Living C Canadian Traveller
85% of goal
• Response
Exceeding goal
+ 594,000
5. MEDIA RELATIONS
USA TodayU KEYT NewsK Smart Meetings
RV JournalR San Joaquin Magazine
Meetings Focus West
• PAE $1,649,979
Travel GirlT The Province
• Impressions 67,441,250 Desert Sun D WestwaysWSunset
•Familiarization
Ready for a little getaway
Trips with average that’s just under an hour
of 10 writers away from LA? Pop up to
Ventura, a sweet seaside
city with great eateries,
wineries, a super walkable
downtown complete with a
Fine Arts Museum, an
Historic California Mission
Quote from
and a thriving live music
media
scene.
6. SALES
• Tradeshows “Until recently, my only knowledge
of Ventura was the lyrics of the
• Pow Wow song by America that mentioned
alligator lizards in the air. Hardly
• UCLA a reason to visit. But now that
I’ve been down that Ventura
Highway in the sunshine, I’m
• Familiarization Trips enamored by its charming small-
town feel. Just 70 miles from Los
• UK, France, Pow Wow Angeles, Ventura draws surfers,
shoppers and visitors simply
seeking its friendly vibe.
• Leads Travelgirl Magazine
• 22
•Bookings
• +4,500
7. OTHER
OPERATIONS
• Earned Income
• Visitor Center
• Frontline
• Engaged Partners
• Film
• Prosperity Council
• Sports Tourism
8. THANK YOU
Michele Gilmore
Visitor Services Manager
Hilda Kilpatrick
Office Manager
Jim Luttjohann
Executive Director
Annie Campbell
Sales Manager
