Annual Report<br />Ventura Visitors & Convention Bureau<br />July 1, 2009 – April 30, 2010<br />
VVCB Fiscal Year 09-10<br />Marketing<br />Sales<br />Business<br />Performance Measures 2010-11<br />Prosperity Council<b...
VVCB 09-10<br />Marketing<br />Stephen Schafer<br />
VVCB 09-10<br />The New Reality<br />Occupancy & Rate  <br />TOT<br />Careful Cuts<br />ROI <br />
VVCB 09-10<br />Adventure Tourism<br />Channel Islands National Park--Public Relations	<br />Gear Guide<br />Parks & Recre...
VVCB 09-10<br />Cultural Tourism<br />Festive Season-Spring Campaign<br />Visitor Guide<br />Itineraries<br />Mini Guides<...
VVCB 09-10<br />Culinary Tourism<br />Banner Ads<br />Award Winning Wine Trail Tours<br />Sunset Celebration Weekend<br />...
VVCB 09-10<br />Advertising<br />Co-op Partnerships<br />Print<br />Online<br />SEO<br />LATimes.com<br />Facebook Ads<br />
VVCB 09-10<br />Advertising<br />Budget Travel<br />Site visits<br />Coastal Living<br />Calls<br />California State Visit...
VVCB 09-10<br />Highlighted Stories<br /><ul><li>L. A. Times
Sunset
Coastal Living
805
Instinct
Budget Travel
Desert Sun
Traveling with François
Road Trips
Meetings West
Small Market Meetings
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Annual Report 2010

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Annual City Council PResentation, June 2010

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Annual Report 2010

  1. 1. Annual Report<br />Ventura Visitors & Convention Bureau<br />July 1, 2009 – April 30, 2010<br />
  2. 2. VVCB Fiscal Year 09-10<br />Marketing<br />Sales<br />Business<br />Performance Measures 2010-11<br />Prosperity Council<br />FilmVentura<br />ICSC<br />Golf<br />T-BID<br />David Puu<br />
  3. 3. VVCB 09-10<br />Marketing<br />Stephen Schafer<br />
  4. 4. VVCB 09-10<br />The New Reality<br />Occupancy & Rate <br />TOT<br />Careful Cuts<br />ROI <br />
  5. 5. VVCB 09-10<br />Adventure Tourism<br />Channel Islands National Park--Public Relations <br />Gear Guide<br />Parks & Recreation<br />Golf Packages<br />Sports Commission <br />
  6. 6. VVCB 09-10<br />Cultural Tourism<br />Festive Season-Spring Campaign<br />Visitor Guide<br />Itineraries<br />Mini Guides<br />Film Committee<br />ArtsLive<br />Steve Cook<br />
  7. 7. VVCB 09-10<br />Culinary Tourism<br />Banner Ads<br />Award Winning Wine Trail Tours<br />Sunset Celebration Weekend<br />Savor the Central Coast<br />Restaurant Week<br />Agri-tours<br />Gateways Conference<br />
  8. 8. VVCB 09-10<br />Advertising<br />Co-op Partnerships<br />Print<br />Online<br />SEO<br />LATimes.com<br />Facebook Ads<br />
  9. 9. VVCB 09-10<br />Advertising<br />Budget Travel<br />Site visits<br />Coastal Living<br />Calls<br />California State Visitors Guide<br />Reader Service<br />
  10. 10. VVCB 09-10<br />Highlighted Stories<br /><ul><li>L. A. Times
  11. 11. Sunset
  12. 12. Coastal Living
  13. 13. 805
  14. 14. Instinct
  15. 15. Budget Travel
  16. 16. Desert Sun
  17. 17. Traveling with François
  18. 18. Road Trips
  19. 19. Meetings West
  20. 20. Small Market Meetings
  21. 21. WACVB News Notes
  22. 22. CTTC Newsletter
  23. 23. KVTA
  24. 24. Ventura County Star</li></ul>Media Relations<br />Over $2.5 million PAE<br />ArtWalk FAM<br />Adventure FAM<br />Foodie FAM<br />N.Y. Media Show<br />CCTC Canadian Media<br />Black Diamond (U.K.)<br />
  25. 25. VVCB 09-10<br />Top Generators<br /><ul><li>E-Newsletters
  26. 26. Press Room
  27. 27. Vintage Ventura
  28. 28. On-line Guide</li></ul>Facebook Facts<br /><ul><li>4,700 Fans
  29. 29. Peak Ages 35 to 44
  30. 30. U.S</li></ul> Los Angeles<br /> Orange<br /> Ventura<br /><ul><li>Italy
  31. 31. Germany</li></ul>Social CRM<br />Web Presence<br />Social Media<br />Facebook, Flicker, Youtube & Twitter<br />Site Traffic<br />+600,000<br />SEO<br />How Hot Are You? II<br />
  32. 32. VVCB 09-10<br />Sales<br />Stephen Schafer<br />
  33. 33. VVCB 09-10<br />Reduced Staffing<br />Group Lead Generation<br />Telemarketing<br />Email<br />Sales Calls<br />Trade Shows<br />Site Tours<br />RFPs <br />Convention Services<br />Gordon<br />Lead generation down<br /> - Corporate travel<br /> - Trade shows<br />Group room bookings down<br /> - Corporate travel<br /> + Length of stay<br /> + Gordon Conferences <br />
  34. 34. VVCB 09-10<br />Business<br />Stephen Schafer<br />
  35. 35. VVCB 09-10<br />Transient Occupancy Tax<br />Audits & Finance<br />T-Bid<br />Earned Income<br />Partner Engagement<br />Visitor Experience<br />Report Cards & Frontline<br />Visitors Center<br />Board <br />TOT & Reporting<br />Working with City Staff on improved report forms<br />Visitors Center<br />Foreign Visitation 23%<br /> Germany<br /> Canada<br /> U.K.<br />Out of State 29%<br /> Texas<br /> Arizona<br /> Washington<br />California 48%<br /> Los Angeles<br /> Ventura<br /> Orange <br />
  36. 36. VVCB 09-10<br />Looking Forward<br />Prosperity Council<br />Film Attraction<br />
  37. 37. VVCB 09-10<br />Looking Forward<br />Golf Partnerships<br />2010 looking better<br />Economic Impact<br />$15,578,324<br />$19.75 to $1 ROI<br />Forecast<br />Staycation over<br />Leisure back, but frugal<br />
  38. 38. VVCB 09-10<br />Summary Budget <br />July 2010 – June 2011 <br />Income <br />City of Ventura $ 699,387.33 <br />Co-op income $ 63,400.00 <br />Total Income $ 762,787.33<br />Expense <br />Advertising & Marketing $ 316,500.00 <br />Operating Expenses $ 158,832.86 <br />Total Staff Expenses $ 287,000.00 <br />2010-11 Work<br />Reduced Staff<br />More Volunteers<br />Fewer Trade Shows<br />Focused L.A. Sales Efforts<br />More on-line<br />
  39. 39. VVCB 09-10<br />What We Need <br />Ambassadorship<br />Supportive Partnerships<br />Local/Regional Alliances<br />Improved Reporting<br />Additional Funding Sources<br />Sports Commission<br />Improved infrastructure<br />Board of Directors<br />Jim Ludwig<br />Oscar Pena<br />Pat Seminario<br />Mike Wagner<br />SeanaSesma<br />Barbara Quaid<br />Victor Dollar<br />Marie Lakin<br />Marcia Rhodes<br />Ed Wehan<br />3 open seats<br />
  40. 40. Thank YouAnnual Report<br />Ventura Visitors & Convention Bureau<br />July 1, 2009 – April 30, 2010<br />

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