Thursday Night Live Music at Jacob’s Well	

By: James Powell
Mission Statement 	

Jacob’s Well provides a safe environment...
“Our passion for the El Dorado community and our mission to
spread the word of Jesus Christ has lead us to bring together
...
Goals
Build a relationship between Butler Community College,
USD 490, and Jacob’s Well
Minister through spoken word and mu...
Objectives
30% increase of customers by 01/01/2014	

40% increase of total sales by 02/01/2014	

10% increase of online li...
Strategies
Local Media (Butler County Times, Butler Lantern, Shoppers
Guide) TV Channel 27

Google Live Hangout/Youtube

Facebook/Twi...
Tactics
Press Releases informing public of upcoming artist of the week	

Advertising in print and on online publications	
...
Evaluation/Benchmarks
Facebook and YouTube Analytics 	

Google Alerts	

Social Sprout	

Customer Count	

Social Sharing	

...
Infographic
Sources
Butler Community College http://www.butlercc.edu/ 	


!

City Data http://www.city-data.com/city/El-Dorado-Kansas....
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This is a campaign snapshot of my Capstone Project for my Public Relations Master Degree at Full Sail University, 2014.

Published in: Education, Technology
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Powell_James_OMR_CampaignSnapshot_JacobsWell

  1. 1. Thursday Night Live Music at Jacob’s Well By: James Powell Mission Statement Jacob’s Well provides a safe environment for the students of Butler Community College (18-20) and El Dorado public schools. Mixed with live, local musicians every Thursday, the community now has a place for rest, relaxation, and resource while supporting a local small business. !
  2. 2. “Our passion for the El Dorado community and our mission to spread the word of Jesus Christ has lead us to bring together the people in a safe and inviting evening of music and hope.” -Tyler Brickley, Owner
  3. 3. Goals Build a relationship between Butler Community College, USD 490, and Jacob’s Well Minister through spoken word and music to the target demographic Increase awareness of the Thursday night live music event in the community
  4. 4. Objectives 30% increase of customers by 01/01/2014 40% increase of total sales by 02/01/2014 10% increase of online live views of event by 03/01/2014 Increase our foot traffic by fifteen new customers every Thursday and twenty new Facebook likes a week Greater brand awareness within the student community
  5. 5. Strategies
  6. 6. Local Media (Butler County Times, Butler Lantern, Shoppers Guide) TV Channel 27 Google Live Hangout/Youtube Facebook/Twitter Handbills
  7. 7. Tactics Press Releases informing public of upcoming artist of the week Advertising in print and on online publications ! Promote through Facebook and website live event ! Post event to Facebook/Twitter Place printable coupon on Facebook for special discount’s at event Tweet special code for special discount’s at event Live Tweet (tweet-up) the event ! Placement at educational institutions Placement on community bulletin boards Distribution on car windows
  8. 8. Evaluation/Benchmarks Facebook and YouTube Analytics Google Alerts Social Sprout Customer Count Social Sharing !
  9. 9. Infographic
  10. 10. Sources Butler Community College http://www.butlercc.edu/ ! City Data http://www.city-data.com/city/El-Dorado-Kansas.html ! Jacob’s Well http://ilovethewell.com/ http://www.youtube.com/user/ilovethewell https://www.facebook.com/ilovethewell ! Neumeier, Marty. The Brand Gap. MBS Direct. <vbk:MBS987785#page(vi)>. ! Regnerus, M. & Uecker, J. (2007). How Corrosive Is College to Religious Faith and Practice? Retrieved August 18, 2013 from http://big.assets.huffingtonpost.com/Regnerus_Uecker.pdf ! Scheitle, C. P. (2011). U.S. College Students' Perception of Religion and Science: Conflict, Collaboration, or Independence? A Research Note. Journal For The Scientific Study Of Religion, 50(1), 175-186. doi:10.1111/j.1468-5906.2010.01558.x ! Scott, David Meerman. The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition, 2nd Edition. John Wiley & Sons P&T, 2010-01-18. ! Social Sprout https://sproutsocial.com/ ! Tancer, B.(2008) Click: What Millions of People Are Doing Online and Why It Matters. Hyperion, New York
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