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PR 2.0 - Strategies for Business Development

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John Hellerman
John Hellerman

John Hellerman\'s presentation from 2010 AAM Summit in Washington, DC

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PR 2.0: Strategies for Business Development Association for Accounting Marketing Summit Washington, DC Presentation by: John E. Hellerman Hellerman Baretz Communications LLC
[object Object],[object Object],[object Object],My Biases
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Tool Box
[object Object],[object Object],[object Object],Market Access Differentiation Selection Results Reputations Relationships The Magic 3
The 4 P’s of Product Marketing
The 4 C’s of Service Marketing
A professional firm becomes branded by the reputation and performance of its professionals over time. The more accountants with credible reputations within your firm, the better. The Branding Process
[object Object],[object Object],Help Your Firm Attract the Best Talent & Help Your Talent Win New Business (You’ll Generate More of Both) The Prism
[object Object],[object Object],[object Object],The Purpose
[object Object],[object Object],[object Object],[object Object],[object Object],The Approach
The Strategies SMART PR & PR-Fueled Business Development
Recent Research
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What’s News?
[object Object],Typical
[object Object],[object Object],[object Object],Creative
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6 Ways to Maximize Effectiveness
[object Object],[object Object],[object Object],Measure What Matters
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Think in Campaigns
[object Object],[object Object],Develop Branded Content
[object Object],[object Object],[object Object],[object Object],Harness Web 2.0
[object Object],[object Object],Leverage Success
 
Original Article Twitter Facebook Blog Third Party Blog Putting it All Together
Putting it All Together Blog Twitter E-Newsletter Third Party Blog Original Product Partner Website
Evangelize PR as a Biz Dev Tool Transform Your Firm’s Reluctance into Expectation. Make It See PR as an Opportunity Rather than an Obligation. (Done Right, PR can be Priceless)
Q & A
John E. Hellerman Hellerman Baretz Communications LLC 202.274.4762 Direct 202.841.8153 Mobile [email_address] www.hellermanbaretz.com www.linkedin.com/in/hellerman Speaker

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PR 2.0 - Strategies for Business Development

  • 1. PR 2.0: Strategies for Business Development Association for Accounting Marketing Summit Washington, DC Presentation by: John E. Hellerman Hellerman Baretz Communications LLC
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  • 5. The 4 P’s of Product Marketing
  • 6. The 4 C’s of Service Marketing
  • 7. A professional firm becomes branded by the reputation and performance of its professionals over time. The more accountants with credible reputations within your firm, the better. The Branding Process
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  • 11. The Strategies SMART PR & PR-Fueled Business Development
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  • 23. Original Article Twitter Facebook Blog Third Party Blog Putting it All Together
  • 24. Putting it All Together Blog Twitter E-Newsletter Third Party Blog Original Product Partner Website
  • 25. Evangelize PR as a Biz Dev Tool Transform Your Firm’s Reluctance into Expectation. Make It See PR as an Opportunity Rather than an Obligation. (Done Right, PR can be Priceless)
  • 26. Q & A
  • 27. John E. Hellerman Hellerman Baretz Communications LLC 202.274.4762 Direct 202.841.8153 Mobile [email_address] www.hellermanbaretz.com www.linkedin.com/in/hellerman Speaker