KZO eLearning Webinar July 18, 2012

KZO Innovations Presents:
Using Video to Enhance Your eLearning Programs
July 18, 2012

This is a free webinar. Please feel free to tweet @KZOInnovations, retweet and invite your
friends using the #KZO hashtag. Share link: http://go.kzoinnovations.com/webinar/
Create, Share & Socialize Your Business Video sm
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Speaker Bios
Jeff Fissel & Kim Benton

Jeff Fissel
• Vice President of Solutions/Co-Founder
• Founded KZO Webcasting
• Developed eLearning video content with Kidz
Online

Kim Benton
• Account Executive at KZO Innovations
• Helps clients get the most out of their video
solutions including integration
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Today’s Agenda
• Use of Video in eLearning
• Types of Video to Support eLearning
• Studio Produced
• Desktop Capture
• Recorded Classroom & Events
• User Generated Content
• Distribution of eLearning Video Content
• Options to Leverage Video Within Your LMS
• Link/Embedded Video
• SCORM/AICC
• Single Sign-On
• API & Deeper Integration
• Q&A

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Use of Video in eLearning

Informal learning accounts for up to 80% of corporate learning
-Bersin

Increase in the demand for and use of video-enriched business processes, orientation, hiring,
marketing and customer support
-Masie

Microsoft saved $300 per participant when switching from in-person to virtual classrooms
-Brainshark

68.5% of employees find mobile learning to be an essential feature in their LMS. 57% of
employees also find social learning features to be essential.
-eLearninginfo247

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• Studio Produced
• Desktop Capture

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Types of Video to Support eLearning
Studio Produced Video Content

• When to use Studio Produced Video
• Executive leadership
• Content that doesn’t require frequent updates
• The learning audience is expecting a high quality production
• Subject requires technical or detailed video capture

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Studio Produced Video Content

• Pros of Studio Produced Content
• High quality video and audio
• Multi take production
 Film non linear modules
• Can add multiple speakers and locations
• Easier to script the dialog of the speakers
• Post production – easier to add effects and b-roll
• Cons of Studio Produced Video
• High cost
• Longer turn around time
• Access – not everyone has the studios and video equipment
• Higher level of pre-production planning and resources required

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• Studio Produced
• Desktop Capture

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Desktop Produced Video Content

• Desktop Produced Video Content
• Video produced using content authoring tools on a single computer
• Video can be webcam quality and screen captures
• Tools include: Camtasia, Captivate, Articulate and KZO
• When to Use Desktop Produced Video
• Single presenter
• Application/screen capture based training
• Short video segments
• Time sensitive information
• Informal video is appropriate: subject matter and intended audience

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Desktop Produced Video Content

• Pros of Desktop Produced Content
• Can be done rapidly
• Cheaper than studio produced video
• Easier to update video
• Cons of Desktop Produced Video
• Tool expertise required
• Most require a license for each desktop
• Limitation on the types of video produced
 Usually single presenter
• Limited post production options

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• Studio Produced
• Desktop Capture

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Recorded Classroom & Events Video Content

• Recorded Classroom & Event Video Content
• Filming live in-person events or classroom sessions
• Recording virtual events or classroom sessions (WebEx, Go-To-Meeting)
• When to Use Recorded Classroom Video (Virtual or In-person)
• One time events
• Some learners cannot attend
• For attendees to review
• Limited access to instructional designers
• When to Use Recorded Event Video (Virtual or In-person)
• Special guest speakers/One time events
• Event content is applicable to learning objectives

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Recorded Classroom & Events Video Content

• Pros of Recorded Classroom & Event Content
• Easy to create (what you see is what you get)
 Can get online very quickly
• Video production is cost effective
• Efficient use of guest speakers and expert resources
• Attendees can revisit content
• Others who can not attend can benefit
• Cons of Recorded Classroom & Event Video
• Not scripted (what you see if what you get)
• Lower production value
• Usually longer sessions
• Limited post production opportunities
• Less engaging for self-paced learning

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• Studio Produced
• Desktop Capture

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User Generated Video Content

• User generated video content is produced and submitted by anyone that is not a trainer,
instructional designer, or video production professional

• When to Use User Generated Content
• To gather employee level content and expertise
• Large, geographically dispersed groups
• Distributed knowledge base

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User Generated Video Content

• Pros of User Generated Video Content
• Inexpensive
• Capture expertise is easy to obtain
• YouTube generation
• Learner feedback loop
• Build team engagement
• Peer-to-peer knowledge sharing
• Cons of User Generated Video
• More difficult to control
• Not all content is relevant
• Needs to be managed – resources
• Lower quality video and audio
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eLearning Video Distribution
Distribution Within Your LMS

• Methods to Distribute Video Content
• Upload video content to public online video service (YouTube, Vimeo, etc.)
• Publish SCORM/AICC package with video and upload to LMS
• Upload video to enterprise content or video management system

• Guidelines for Choosing the Appropriate Method
• Public vs. Private
 Know the audience
 Know the security level of the content
 SCORM and AICC packages do not provide a secure way to deliver video content
• Formal vs. informal content
 Detailed metrics tracking/reporting and accreditation

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• Options to Leverage Video Within Your LMS
• Link/Embedded Video
• SCORM/AICC
• Single Sign-On
• API & Deeper Integration

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Levels of LMS Integration
Link & Embedded Video

Pros: Cons:
-Fast and easy way to get content into your platform -No security
-Most video sites provide you with a share link and -Not much flexibility if you need to add materials
embed code alongside a video
-Limited metrics tracking

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SCORM/AICC Wrapper

Reminder: What is SCORM/AICC? What is the purpose of a SCORM/AICC package and how is it
used with video?

• Pros
• Most LMS’s provide support for these packages
• Most desktop authoring tools provide the ability to export these files
• Provides metrics tracking back into the LMS
• In some cases, streaming media server may not be needed
• Cons
• No user authentication
• Lose control of video content if downloaded
• The updating process takes longer

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User Authentication/Secure Delivery

• User authentication only applies when implementing an enterprise video platform.

• Why Implement User Authentication?
• Prevents unauthorized sharing of content
• Detailed metrics tracking (beyond SCORM/AICC)

• Secure Delivery of Video Content
• Streaming vs. Progressive delivery
• Digital Rights Management (DRM)
• SSL Encryption

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Using API’s for a Deeper Integration

• “Deeper” integration - passing metrics and logic information, automatic posting of new
content
• Why implement
• Allows the LMS to access much more detailed video viewing analytics
• More complex workflows can be configured for students
 Ex. Student x has to view 90% of videos 1, 2, & 3 before they can see video 4
• Automations can be set up to automatically update or remove video content
 New Video alerts can be sent
• Considerations
• Will require advanced LMS and IT support
• Most of the time this is considered custom work
• Usually there is a higher level cost from video and LMS provides for this type of
development
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KZO Customer Examples
Audi & U.S. Air Force

• Audi
• Implemented Single Sign-On between
LMS and KZO Video Suite (SaaS)
• Detailed metrics tracking and reporting
• Seamless user experience

• U.S. Air Force
• Implemented Single Sign-On between
LMS and KZO Video Suite (on-premise)
• AICC metrics integration
• Advanced work flows implemented
 Completion percentage enforced

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Using Video to Enhance your eLearning Programs
Summary

• Types of Video
• Consider the pros and cons of the various types of video that can be used in eLearning

• Distribution
• Distribution methods will depend on the goal of security and formal vs. informal

• Integration
• Start simple and move to complex

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Information About KZO Innovations

• For more information about The KZO Video Suite and integrating into a
LMS, please contact Jeff Fissel at jeff@kzoinnovations.com.

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KZO eLearning Webinar July 18, 2012

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