NAVIGATING TO REACH
THE TREASURE ISLAND
20 year Marketing Plan for
TREASURED JEWELL



             Jewell A. Arena
      ...
Navigating to the Treasure
Island …

A. Daily Rounds
   Vision/ Mission
   Roles
   Navigates
B. Here and Now
C. End in...
I align daily…

VISION/ MISSION
 To be the best navigator leading to
  treasure of my family, company and
  countrymen. B...
Navigating means doing 6
    roles well daily …

   A multi-tasked mother
   A good wife
   Model Daughter
   Sweet Si...
A multi-tasked mother…



          Driver

                              Nanny/Caregiver
  Tutor
                        ...
A good wife…
Nothing I
Model Daughter   Can ask for …
She observes and acts
      Sweet Sister …                           like a Lifeguard …
                                  ...
The Target


         Best Manager …


                                                            Motivator
  Organizer

...
A good citizen …


                                               Direct weak to right path
                  God-fearing ...
Navigating with the
      following gadgets…
                    To do List



                                  Continuin...
This is My Brand Today

TREASURED
Free for All:
10 Brand Commandments
Eric Karjaluoto



     I found
     the Treasure!!!
One: You shall be yourself.


                               Values

                               Motivation
           ...
Two: You shall not imitate
a smorgasbord.

Brand shall not be > number of products,
  variations or features
Three: You shall not take
your true value in vain.



          Lowest Price

     =        or

          Highest Price
Four: Remember your
purpose, to make it holy.



 Purpose =
Fifth: Honor your brand.
Sixth: You shall be honest.
Seven: You shall not confuse
a logo to your brand.
Difference of Logo and
Brand
                               “Your Partner in
                                 giving Quali...
Eight: You shall not
overuse for superlatives.
                         Positions are hard to shake.
     Say "vacation"
a...
Nine: You shall not make it
unnecessarily complicated.
               Quickly
              explained




      Less
    C...
SAMPLE BRAND AND LOGO
   HSBC: The World’s Local Bank

   Microsoft: Your Potential, Our Passion



   Cebu Pacific Air...
Ten: You shall not covet neighbor’s
brand, nor his ox nor his donkey.

                           No to Imitation
        ...
The 20 year journey is
        worth it…        End in Mind

 Here and Now                    Me Here !


                ...
My Conclusion:
My Ten Commandments

1.   I shall   be myself.
2.   I shall   save 10% for every income I
     have.
3.   I...
My Ten Commandments


6. I shall be honest.
7. I shall pray everyday .
8. I shall exert effort to have higher
  income but...
NAVIGATING TO REACH
THE TREASURE ISLAND
20 year Marketing Plan for
TREASURED JEWELL



             Jewell A. Arena
      ...
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JEWELLARENA 20 YEAR PERSONAL MARKETING PLAN

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Jewellarenaedited public version 20 yearpersonalmarketingplan

  1. 1. NAVIGATING TO REACH THE TREASURE ISLAND 20 year Marketing Plan for TREASURED JEWELL Jewell A. Arena June 2010
  2. 2. Navigating to the Treasure Island … A. Daily Rounds  Vision/ Mission  Roles  Navigates B. Here and Now C. End in Mind D. Conclusion
  3. 3. I align daily… VISION/ MISSION  To be the best navigator leading to treasure of my family, company and countrymen. By using my multi-talented skills and experiences to help them and be a part of their success. “Their success is my TREASURE.”
  4. 4. Navigating means doing 6 roles well daily …  A multi-tasked mother  A good wife  Model Daughter  Sweet Sister  Best Manager  A Good Citizen
  5. 5. A multi-tasked mother… Driver Nanny/Caregiver Tutor Cook Playmate
  6. 6. A good wife…
  7. 7. Nothing I Model Daughter Can ask for …
  8. 8. She observes and acts Sweet Sister … like a Lifeguard … And gives first aid like a Lifeguard. She stops the fire in our family. Coz she serves like
  9. 9. The Target Best Manager … Motivator Organizer A Great Performer Mediator Challenger Planner A Good Leader Trainor
  10. 10. A good citizen … Direct weak to right path God-fearing person A good follower Participate in Community Help the Needy Share Blessings Service
  11. 11. Navigating with the following gadgets… To do List Continuing education and Investment Innovation Explore & Setting Budget Take the and check challenge actual expense
  12. 12. This is My Brand Today TREASURED
  13. 13. Free for All: 10 Brand Commandments Eric Karjaluoto I found the Treasure!!!
  14. 14. One: You shall be yourself. Values Motivation = Align Spirit of Organization Unmasked Yourself
  15. 15. Two: You shall not imitate a smorgasbord. Brand shall not be > number of products, variations or features
  16. 16. Three: You shall not take your true value in vain. Lowest Price = or Highest Price
  17. 17. Four: Remember your purpose, to make it holy. Purpose =
  18. 18. Fifth: Honor your brand.
  19. 19. Sixth: You shall be honest.
  20. 20. Seven: You shall not confuse a logo to your brand.
  21. 21. Difference of Logo and Brand “Your Partner in giving Quality Service at a Best and Reasonalbe Symbol, Mark, Price.” Emblem to promote Identity of the instant public organization that recognition make them different from the others.
  22. 22. Eight: You shall not overuse for superlatives. Positions are hard to shake. Say "vacation" and I think Hawaii. Safe car? I'll think you're talking about a Volvo. the loudest, heaviest, coolest heavy metal band" or "the warmest, nicest, fr Superlatives are hard to iendliest, tropical remember. islands."
  23. 23. Nine: You shall not make it unnecessarily complicated. Quickly explained Less Complex Brand Less Verbiage Less Defense
  24. 24. SAMPLE BRAND AND LOGO  HSBC: The World’s Local Bank  Microsoft: Your Potential, Our Passion  Cebu Pacific Air: Now, Every Juan Can Fly
  25. 25. Ten: You shall not covet neighbor’s brand, nor his ox nor his donkey. No to Imitation Be an Original !!!
  26. 26. The 20 year journey is worth it… End in Mind Here and Now Me Here ! Wealthy More Properties Still Searching Planning Almost there Pretty & Healthy MBA Student Strengthening Physically & emotionally Owner of Business
  27. 27. My Conclusion: My Ten Commandments 1. I shall be myself. 2. I shall save 10% for every income I have. 3. I shall not take my true value in vain. 4. I shall remember my purpose in life. 5. I shall honor myself.
  28. 28. My Ten Commandments 6. I shall be honest. 7. I shall pray everyday . 8. I shall exert effort to have higher income but lesser expenses. 9. I shall continue learning and innovation. 10. I shall be original.
  29. 29. NAVIGATING TO REACH THE TREASURE ISLAND 20 year Marketing Plan for TREASURED JEWELL Jewell A. Arena June 2010

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