2. Portfolio
Patricia Cara

5. So what exactly is an
Employment Brand?

6. So what exactly is an
Employment Brand?
• Consumer Brands sell products;
Employment Brands promote careers
• Employers, especially large ones, need to
attract job seekers
• To do that effectively, they need an
Employment Brand

9. Panera

10. Panera
Here’s an example of a brand we
created for Panera. It reflects
their culture as it relates to
potential employees.

12. Here are more
examples of our
Employment Brands . . .

14. With you for the long run.
FROM TO
STABILITY SECURITY

16. to the
sick it is a
beacon.
to the well it is a
call to action.
to the nurses who strive
for nothing less than greatness
it is home.

20. grow
SM
People Matter. Quality First. Integrity Always.SM

22. Being a Bra Designer = A Dream Realized

24. Our work also includes . . .
Diversity and Inclusion Initiatives

25. Our work also includes . . .
Diversity and Inclusion Initiatives
I N CLUSION
We’re all I N

27. . . . Seasonal Campaigns

28. . . . Seasonal Campaigns

31. 126375.2_ERPposter:Layout 1 1/20/09 1:13 PM Page 1
Te
h M re theMerrier ! Your chance to
Make a Mint
This holiday season, don’t let those bills give you the blues. We think some extra green to
Get yourself some more spending power–refer someone you
know for a seasonal job at QVC. For every successful referral get you out of the red sounds like a
you’ll receive a refreshingly cool idea.
$100 Holiday Cash Reward.
Plus you will have a chance to win our
$500 Grand Prize!
Pick up a "The More the Merrier!" flyer in Human Resources for details.

32. 126375.2_ERPposter:Layout 1 1/20/09 1:13 PM Page 1
Te
h M re theMerrier ! Your chance to
Make a Mint
This holiday season, don’t let those bills give you the blues. We think some extra green to
Get yourself some more spending power–refer someone you
know for a seasonal job at QVC. For every successful referral get you out of the red sounds like a
you’ll receive a refreshingly cool idea.
$100 Holiday Cash Reward.
Plus you will have a chance to win our
$500 Grand Prize!
Pick up a "The More the Merrier!" flyer in Human Resources for details.

33. 126375.2_ERPposter:Layout 1 1/20/09 1:13 PM Page 1
Te
h M re theMerrier ! Your chance to
Make a Mint
This holiday season, don’t let those bills give you the blues. We think some extra green to
Get yourself some more spending power–refer someone you
know for a seasonal job at QVC. For every successful referral get you out of the red sounds like a
you’ll receive a refreshingly cool idea.
$100 Holiday Cash Reward.
Plus you will have a chance to win our
$500 Grand Prize!
Pick up a "The More the Merrier!" flyer in Human Resources for details.

35. . . . College Recruiting

36. . . . College Recruiting

38. . . . Microsites

39. . . . Microsites

41. . . . Websites

42. . . . Websites

44. . . .and a whole lot more.
We’ve also won lots and lots of these :)

45. . . .and a whole lot more.
We’ve also won lots and lots of these :)

47. Contact me at
pattylanedesign@mac.com