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Jess Jurick

Keep yourself writing and your readers reading.

Technology

FINDING YOUR VOICE Jess Jurick Twitter:@jessjurick www.jessjurick.com WordCamp Miami 2010

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You have picked up the lingo “Follow Us on Twitter, Like Us on Facebook” but what does that mean in practice? Social media is intended to be both holistic and strategic. Who your business follows, how you converse, what content you share, all tells a story of who you are as a company. Through a tour of best practices for each profile - Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest and YouTube - you leave with a better understanding of the latest trends, etiquette, what it looks like to "do social media right", and why the details matter. This is a beginner, fast-paced class so bring a basic understanding of social media. Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience. Taught by Social Media Club Hawaii (SMCHI) professional member.

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It's not about the technology. It's not even about Facebook. But it's about understanding why technology & social networking is so important to youths. What is their relationship with technology? How do we maximise the potential and minimize the dangers? How do we connect with youths? What are our roles as educators? To discuss more on this and if you'll like us to share this with your fellow educators or parents at school, drop us a line at singapore@halogenfoundation.org Meanwhile, keep open, keep accessible and keep believing in yourself and the youths :) Jael Chng

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